Tag Archives: Brandwank

Monteith’s “American Pale Ale”

Over the decade I’ve been taking handwritten notes of my beer-drinking experiences, I have inevitably developed an idiosyncratic Style Guide.1 Broadly — though there are exceptions early on as the pattern developed, and sporadically throughout as I either forgot my own … Continue reading

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Get your hand off it, Wellington

This is indeed a great town to live in — in general, and especially in the going out for a drink or a dinner or a mooch or a movie senses. But a few things about Positively Wellington’s recent ads … Continue reading

Posted in Rambles and rants | Tagged | 22 Comments

Everything in Its Right Place

In this, as in all things, context is king. Perfect circumstances can rescue the naffest of beers — and mismatchings of time and/or place could equally ruin the most otherwise-charming. Today, Wellingtonians were rightly beside themselves with the sheer loveliness … Continue reading

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BrewDog, ‘Boundary Road’, and becoming the villain

Here’s an interesting angle on the “faux-craft” clusterfuck that has besieged the local beer business: BrewDog, plucky young Scottish upstarts equally loved and loathed for their antics and attitude, have finally signed up an official New Zealand distributor — and … Continue reading

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‘Made to Match’

So, it looks like Lion — one half of the local brewing duopoly, and ultimately a subsidiary of Kirin / Mitsubishi — is taking out a series of infomercials on TVNZ. Product placement so thick it amounts to entire blocks … Continue reading

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Crafty Beggars

It is, apparently, Brandwank Monsoon Season. At least I won’t suffer for material.1 As was spotted by the eagle eye of Dominic (from Hashigo Zake) some months ago in the Trademark Registry, “Crafty Beggars” is a new brand / imprint / … Continue reading

Posted in Diary entries, Rambles and rants | Tagged , , , , , , | 48 Comments

The Moa IPO

This was one of the least surprising developments in the local beer industry. Moa started out cloaked in faux-exclusivity, long before they leapt into bed with arch-brandwanker Geoff Ross (of 42 Below vodka fame). He, and much of his old … Continue reading

Posted in Rambles and rants | Tagged | 46 Comments