Tag Archives: Pursuit articles

Pieces that originally appeared in SOBA’s magazine, The Pursuit Of Hoppiness. These can also be found on their own site, together with a few other things I’ve written that were based on posts from here.

Just a phase ― on haze’s murky history, and crazes in general

'Solace in the Wind' on the Wellington Waterfront (20 February, 2014)
And if you gaze long into the haze, the haze also gazes into you…

This piece first appeared in the August 2017 edition of SOBA’s magazine, The Pursuit of Hoppiness ― a thing which has evolved a lot recently and spawned a nicely-maintained online incarnation, among other improvements. I’ve seen that version of this post handed around a bit already, but I wanted to also share it here (as I have done with other pieces). Overtly hazy beers remain a hot-button topic (as you may already have noticed), but I think the whole thing is most useful as a microcosm for how we think about history and fashion and matters of taste overall…

As I sit down to write this, I’m finishing off a glass of some newfangled hazy beer from an “independent” brewery not far from here. It’s distinctly murky, which blunts its otherwise-lovely golden colour but it’s got a nice amount of flavour without too much bitterness. I could see myself getting used to it. “Sparkling Ale”, they call it. From a Coopers Brewery in Adelaide, founded as recently as 1862! That’s basically just yesterday, given that we humans have been making beer for some 7,0001 years…

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Boycotts in Boomtime

The header from my Pursuit of Hoppiness piece (Summer 2016, p60)
Author not pictured

This piece originally appeared in the summer edition of SOBA’s magazine, The Pursuit of Hoppiness. A few recent discussions1 of whether (and how) we should more-openly mix our politics and our pitching or purchasing have reminded me to belatedly post it here.

Introducing himself and his mission, Michael Jackson (the drinks writer, not the other one — as the inevitable caveat goes) often said “I want you to think about every beer you put to your lips”. He definitely didn’t just mean taste; he always talked about history, and context, and companionship. But my suspicion is that he wouldn’t have stopped there, and I submit we should add ethics to the list: sometimes, the behaviour of the people who make or sell a beer is reason enough to avoid it entirely. I’m even fairly agnostic about the details. I just want to see more people drawing a line somewhere.

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Reinheitsgebot’s last birthday

Screenshot from www.deutschesbier.com, a marketing effort from the Radeberger Gruppe
“It’s the Reinheitsgebot that fuels our creativity” — according to a ludicrous ad campaign from a group of German brewers (brought to my attention by Bryan Roth)

Here’s my contribution to the teetering pile of Reinheitsgebot-related reckons that are surfacing around the thing’s putative 500th birthday ― which is being celebrated despite the old law no longer being in force, the new law not being so old (obviously) nor so simple, and the whole thing being colossally pointless in the first place. I wrote the below for the most-recent edition of SOBA’s Pursuit Of Hoppiness magazine but have added back in a few asides that had to be cut from the print version for space and/or tone. Think of this as the Extended Edition. If I had the coding skills to better-emulate the famous footnotes for David Foster Wallace’s The Host, I’d do that. This’ll have to suffice. If you need more Bonus Material, I’ve ranted down these lines beforeFor the record, the original text was written entirely under the influence of Kraftwerk and Reinheitsgebot-compliant beers. The latter was a complete coincidence, only realised in hindsight. To compensate, the annotation and uploading was undertaken while drinking beers that firmly had their thumb in the Purity Law’s eye.

This year marks the five-hundredth anniversary1 of a surprisingly-short text2 that came to be known as Reinheitsgebot, the (‘Bavarian’ or ‘German’) Purity Law. It mandated that “the only ingredients for the brewing of beer must be Barley, Hops and Water”3 and its mythology has proven so strong that it’s still not uncommon4 to see breweries in New Zealand namedropping it in marketing material and referring to it as part of their mission or philosophy — half a world and half a millennium away.

I say “mythology” because the law is vastly overhyped, misunderstood and of basically no relevance to a properly broad view of beer. Almost all of the original 1516 decree concerns the price of the product,5 not its process, and its list of only three permissible ingredients renders brewing impossible since it predates the discovery of, and therefore omits, yeast. That may seem pedantic, but it’s a healthy reminder that old laws and not necessarily good laws. Few of us would be keen to visit a hospital that followed Sixteenth Century standards of hygiene.

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The Fun Of Missing Out

The Wheatsheaf, Adelaide (photo by Em, 8 November 2015)
The Wheatsheaf — one of the nicest pubs to which I’ve never been

A version of this post originally appeared in the Spring 2015 edition of SOBA’s quarterly magazine Pursuit of Hoppiness. The idea came to me during a guest spot on the Ale Of A Time podcast — though I didn’t realise at the time that I could just reuse and rework the standard acronym — and I was recently reminded of the point while Em was on holiday last week and managed to visit the Wheatsheaf (in Adelaide) before me and without me.

The Fear Of Missing Out is an ancient impulse made ever-sharper and more problematic by modern communications technology bringing news of happenings that are too far-flung or ill-timed, or both, to personally enjoy. It crops up often in the beer world, often rendered as “FOMO”1 — both for brevity’s sake and to encompass the wider emotions of anxiety, sadness, and jealousy that also so-naturally accompany missing out. But let’s recalibrate our f-word, so to speak.

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