I bloody loves Oatmeal Stout, I do — especially in the winter; it’s basically the off-season equivalent of my recurring summertime Golden Ale obsession. There is just something absurdly comforting about a good one, and I’ve been blessed by more than a few fine examples, lately, ranging from sessionable ones like this or my recent Little Creatures ‘Single Batch’ Oatmeal Stout, to crazy-big things like Liberty’s ‘Never Go Back’ (coming up in a few entries’ time, spoiler alert).
Delightfully, also, just as I was scanning this batch of Diary pages and uploading a fresh chunk of photos, my house was filled with the ridiculously-promising aroma of an oatmeal stout brewing. My flatmate has one on the go — it’s currently in the cupboard under the stairs, happily burbling away and fermenting, and is yet another reminder that I really should get back to brewing, myself. (Although if I start taking photos of and writing notes about beers I’ve made myself, everything might collapse into a singularity of weirdness — however necessary the note-taking will be, given my rubbish memory.)
A sessionable-or-nearly-so handpulled stout is a brilliant thing on a cold evening, and this one is the closest we’ve ever come to placating our one regular who has never quite forgiven us for no longer having Invercargill’s ‘Pitch Black’ as a permanent fixture (or even as an occasional guest; it’s been ages since we’ve had it on tap, mysteriously). I’m entirely unsure whether we’re supposed to go with the -nerd or -nard pronunciation, but that might be down to my general dislike of dogs and non-membership of any sort of tradition that gives a damn about “saints” — come to that, I’ve no real clue whether it’s named after the dogs, one of the eponymous saints, or any of the other various candidates.
Martin Townshend himself was at work not long ago, in town for our ‘West Coast I.P.A. Challenge’. He seemed a properly lovely chap, and that moment where you get to wander up to a brewer, shake their hand, and say “you make great beer” is always a great one. I do love that beer remains like that; you can still do that without seeming strange or fanboyish, and you’d be hard-pressed to find a brewer who’d give you a “and who the fuck are you?” look in return — they all seem genuinely chuffed to know people like what they make.
And Townshend really can be relied upon to make lovely and likeable beer, and their old-school authenticity appeals to a good number of our English / formerly-English / just-a-lot-of-time-in-England regulars. This stout was no exception; dry, fresh and light (with a cleanness that my weird-seeming “licking the inside of a used instant coffee jar” note attempted to convey), but still possessed of a very satisfying presence and bitterness. It didn’t last long on our taps, victim of its own success and all, but hopefully it’ll be back soon.
Verbatim: Townshend ‘St. Bernard’s’ Oatmeal Stout 19/5/11 pint on tap @ MH. From Nigel, with Kevin et. al.. Second only to Pitch Black, we say, as a sessionable black beer. Dry, powdery — like licking the inside of a used instant coffee jar. Not at all stodgy (which isn’t to imply that stodgy is always bad, of course); surprisingly light but still rich. Satisfyingly bitter.
Once more unto the brandwank, dear friends, once more.
— Not quite Henry V
This one positively reeks of being a project out of the marketing department rather than one with its origins in the brain of a brewer, beer drinker, or normal person. At the time I’m putting this post together (in early July), a cursory Google search still more-readily produces write-ups concerning the beer’s branding (such as its packaging and website) than it does things which address, you know, the beer itself. The ‘pitch’ is simple: a beer produced using ingredients from just one barley farm, and just one hop farm.
But immediately, of course, there’s a snag. That’s not “Single Source” at all. I’ve mentioned two farms already. And then there’s a brewery in Timaru — not at either farm, and not anywhere near the home of Monteith’s in Greymouth on the West Coast. The water is from the area around the brewery, but the yeast is from god-knows-where and doesn’t actually rate a mention. So that’s four sources for a modern beer’s four canonical ingredients, two (i.e., half) of which aren’t really discussed, and a muddling of a historic (small-town) brewery with a modern (national) ‘brand’.If they were talking about an estate beer, made with barley and hops grown at the brewery, it might be worthy of the title — and such things do exist.1 Here, they’ve gone 1) catchy name, 2) half-assery.
Their precious Latitude / Longitude references don’t even make any damn sense. The location given for the origin of the hops — with its six decimal places — traces them to the grower’s front garden, rather than his fields. There’s some mention of the hop-farmer thinking his Southern Cross hops were particularly suited to the ‘microclimate’ in his garden in the official writeup, but there don’t appear to be any actually growing in that part of his property, and if they are just from his front yard, how ridiculously few have they used? Then, the coordinates for the barley — with their even-more-insane seven decimals — appear to point to the farmer’s driveway, or at least the hedgerow that runs along it. Something’s amiss; given their relative proportions in the brewing process, there’s just no way you could be more precise about the source of your barley than of your hops. And I called attention to their decimal places for good reason: six digits narrows you down to a tenth of a metre, seven digits basically gets you within a single centimeter. It’s an utterly stupid degree of “accuracy”, one that is just bursting with wank and ironically so “precise” it’s just obviously wrong. Three decimal places would pinpoint an area of roughly a hundred-or-so metres, and would thereby count as information rather than just bullshit.
On top of that, as Matt Kirkegaard pointed out (when he held his nose and read their over-inflated press release), it’s an absolutely bizarre kind of self-undermining bullshit if you stop to think about it for more than a second. It accidentally implies all sorts of terrible things about the beers in the same range: that they’re made without any real care or attention paid to the quality of their ingredients, that they’re utterly divorced from their roots (fitting for ‘Radler’, perhaps, but hardly inkeeping with the story for their ‘Original Ale’), and they’re not really worth protecting from getting lightstruck and skunked. If you go to conspicuous lengths to emphasise something apparently-worthy about one of your products, it starts to look rather odd that you aren’t really worried about that allegedly-serious concern when it comes to your others.
This isn’t remotely unique to Monteith’s and “Single Source”, of course. The same thing happens with the aggressively ‘all-natural’ marketing of Steinlager “Pure” — just what the fuck sort of witchcraft and chemical buggery and radioactive goo are they telling me is lurking in regular Steinlager? It’s probably partially a by-product of different projects being farmed out to different ad agencies, but it’s in particularly stark relief with this black-bottled, relentlessly brandwanked beer — especially given the fuckups the execution of its ‘story’, and the incredible sameyness of the product. And they have the unmitigated gall (amidst a fancy-pants website that tries desperately to be Down Home and simultaneously Ultra Modern) to describe their goal as:
A beer that didn’t need to rely on hype to be appreciated. A beer for the love of beer, if you like.
To which I have two-and-a-half responses: 1) like balls — and 2) if that was the plan, then a) you failed, and b) why all the, you know, hype? The beer isn’t terrible, at least. It’s the usual kind of basically-faultless but basically-featureless sort of thing we’ve come to expect from this corner of the market. It felt a bit like the label copy had been written in advance, or by someone who’d never met the beer (or perhaps a dictionary); it definitely wasn’t “aromatic”, though it did have a funk-free and pleasant mild nose, and it was certainly more in the realm of what normal people would call “smooth” than “crisp” (the lager-advertiser’s fallback adjective).
If we put it in its proper context of overly-marketed mild-to-flavourless lagers with delusions of grandeur, then I suppose I’d rather have one of these than a Budweiser. In that sense, and in that sense alone, it’s alright. But, to borrow the masterful conclusion from Hadyn Green’s piece on the subject:
In the end the fakers always lose, or run off following some other trend… Craft beer is like comic collecting, antiquing, cave diving, wine drinking or any other hobby — the interest for the enthusiast is the story. But the story can’t be tacked onto a paper-thin attempt. No one cares about the director’s commentary on a terrible film.
The beer itself is a non-disaster, and yet everything about “Monteith’s Single Source” is a clusterfuck of awfulness. Each word literally fails; the ad-man’s version of the world requires that you 1) ignore “Monteith’s”, lest you think less of their other products for lacking the prized black bottle, 2) not understand the word “single” or have any idea what goes into a beer or how many varieties might be used, and 3) not actually look up the “source” using the coordinates provided, in case you realise that their absurdly long string of digits is rather hollow and stupid and possibly some peculiar sort of geographical / mathematical equivalent to the kind of large, flashy (and, you know, overcompensatory) cars some men feel the need to be seen driving.
Verbatim: Monteith’s ‘Single Source’ Lager 13/5/11 330ml 5% @ MH Some 30th Birthday resonance with my Steinlager Edge, and a nice reminder that Moa aren’t the only local brandwankers. The ‘pitch’ is offensively daft, overwrought and ironically-damning of their main range. And it’s not single source, is it? The beer is freakishly pale — maybe the black bottle blocks out too much sun… Faint nose, mercifully funkless. Certainly not “aromatic”, though. Nice intial feel (though it’s more smooth than “crisp”), but the flavour, such as it is, is quickly tied to a piano and pushed off a bridge. It’s very nothing. A sad, wasted opportunity.
1: So no, marketing division, this isn’t “a revolutionary new beer”. Even if you had made something genuinely “single source”, you wouldn’t have been the first.
This must be the most-launched beer in recent memory. There was a first launch at Pomeroy’s in Christchurch, and then another at the Malthouse in Wellington (occasionally referred to as the “North Island launch”, in a weirdly straw-clutchy way). A week later, during Good Beer Week in Melbourne, at the delightful Cookie (a former occasional haunt of mine), there was an erroneously-billed “world premiere”, at which the beer itself was accidentally referred to by its in-house project codename: “One Trick Pony”. Then, back in the Little Country there were release parties in Auckland and Hamilton — a full calendar month after its first “first appearance”.
That’s not really a criticism; it’s more (or at least also) a nod to the tireless promotional efforts and getting-among-the-people that the Epic boys are willing to do. And they always throw a good party (as much as Luke may wind up inevitably whinging for more head-bang-worthy music), and manage to grab headlines without any manipulative or deceptive bullshit1 — as I said when I was rambling about beer and marketing, a certain amount of brashness and swagger may be their m.o., but it’s unquestionably authentic and genuine. Unlike, you know, some people. And that, I think, counts for a whole bunch.
Malthouse couldn’t match Cookie’s astonishing record of a keg emptied in 40 minutes — one pint every twenty-four seconds, on average; that’s pretty-much just a tap left open, with glassware conveyoring along beneath it — but we blammed through four-and-a-bit kegs on the night and four more over the next five days. That’s 400 litres in a touch under a week. Which translates (for those not in the business / lacking a head for numbers / both) as rather a lot. Epic’s devotees are always eagerly awaiting a new release (or even just the return of a seasonal), and this one was pitched cleverly enough that it seemed to lure a whole heap of other people in, too. Masses of them obviously liked it, and in the gap between it running out and its any-day-now reappearance,2 it’s probably been our most-asked-after absent beer (with Yeastie Boys ‘Rex Attitude’ in second place, I’d guess).
Most of us were expecting a straightforwardly embiggened ‘Armageddon’ — especially after the product codename somehow made its way out of the brewery. I think One Trick Pony is a fucking excellent name for a big-hoppy-something from Epic, though I perhaps have a conflict of interest, here: I’ve personally levelled that phrase at them in the past and been quick to congratulate them for ducking out from under the shadow of their own stereotype. When NZ Craft Beer TV (i.e., mostly-Epic-but-with-collaborators-of-a-sort) ‘Mash Up’ came out, the Spectre of the Pony was clearly on their minds, and people like little old me might’ve helped put it there. But, to their credit, they just keep doing their thing; the fatal point against O.T.P. as a beer name is probably just the simple truth that, as funny as they can be, self-deprecating humour just isn’t quite their style.
Returning to the beer itself, it’s definitely not just Armageddon Plus. It’s fairly radically different, actually; as I poured the first pint of it — with Rob Zombie up loud on the Malthouse sound system at about 3a.m., just for the occasion — the gorgeous pale gold of it was striking enough to induce a cartoonish double-take. On paper it’s bigger and wallopier than Armageddon, but in person it’s much sneakier than that. It’s officially more bitter, but the extra booze brings with it an undeniable sweetness that compensates — and while the hops-per-litre have gone up, in this the best word for them is lush. The varieties used and the sheer freshness of the local ones, make for an intense-but-gorgeous aroma of fruit salad shoved forcefully up the nose. The surprising deftness of it made it quaffable, but the booze provided a warning warmth, politely hinting that you probably shouldn’t down it as quickly as you happily could.
Hop-forward as the beer definitely is, that pale malt body was perfectly put together and matched to the other components, and since that’s a quality it shared with its ‘Mash Up’ brother, it probably has a lot to do with the relatively-recent hiring of Kelly Ryan. It’s way too simplistic to think of Kelly as the Malt Guy balancing out Luke the Hop Nut, of course — you can see Luke paying better attention to his malts way back in June 2009, if you know where to look — but something excellent is happening as a result of having those two brains working on the same problem, even as they stick within the confines of the Pony Enclosure, for now.
Just-about the only thing you could say against it, I thought — since I do think like that — is that it was too unexpectedly nice for a beer carrying the name Epic Hop Zombie. People were expecting a proper hop-resin-stained axe handle to the brain, and instead they got charm and something bordering on gorgeousness. Hearing the pitch — 8.5%, 80 IBU IIPA — they expected a rhinoceros but got a unicorn.3 But later occurred to me that it totally works, if you have the right kind of zombie in mind; you need the classic, shambling sort — more Shaun of the Dead than Resident Evil, you want to be picturing the ones from something like ‘Left 4 Dead’ (seriously, if you haven’t played it, you should; it’s a fucking masterpiece of the genre, cheap as chips, and will even run on your accursed Mac — if you’re one of them). Those zombies — just like Hop Zombie — are individually basically entirely harmless, but if you’re silly enough to take on a group of them on your own and underprepared… Well, then you might just be in trouble.
Verbatim: Epic ‘Hop Zombie’ IIPA 12/5/11 8.5% launched (North Island) here @ MH tonight, and the absurd busy-ness relaxed the New Staffie Regime. Unexpectedly pale gold, really. Lush fruitiness; some inevitable sweetness, with a little bit of building boozewarmth. I still prefer the ‘other name’, but this works in old-movie terms; individually harmless — but if you get a group, you’re dead. Worryingly quaffable, you’d have to say.
1: Naturally, I’m assuming (provisionally) that the multiple “launches” weren’t a case of deception. Wellington, Auckland and Hamilton were locally-true “release parties”, and I’d imagine that the “first ever public tasting” language of the Melbourne announcement was a case of communication breakdown / crossed-wires / changed timing / overzealous or carried-away promo writers, rather than trickery. 2: He says, writing this up on 6 July 2011. I am very gradually closing in on the value of t. 3: An easy confusion to make, if you think about it. Older-school myths reference unicorns as beasts of strength and power and terror, rather than sparkly foresty bordering-on-Twilighty things of wussiness.
And so then I followed the unknown with something more familiar — as the Tragically Hip once advised,1 seemingly referring to those times when the unknown is a disappointment. It’s also fitting that Diary II would celebrate its Hundred with a Yeastie Boys beer, since their ‘Her Majesty’ was there to break it in back in September last year. 100 entries in 244 days doesn’t strike me as too-bad an average, especially considering that the 300-ish of Diary I took six years on account of some serious slackness and patchiness.
A bottle of regular-edition PKBalso showed up in the first-few pages of the new notebook, and I briefly touched upon the ‘remixes’ then — but what I didn’t mention is that they initially kinda pissed me off. Looking way back in my notes, in the original book in June 2009,2 I was delighted by the peculiarity of PKB and its expectation-ruining mix of conspicuous hoppiness and big rich blackness. Then it goes to Beervana (appearing as Beer #19 in my Diary entry for the day)3 and takes out the Stouts & Porters category and wins the Peoples’ Choice award — an impressive melding of meritocracy and democracy which is so far unique. And then it reappared a few months later in a “Stout Remix” incarnation. The original had won the accolades and generated the buzz, and so people were drawn to the Yeastie Boys badge when it showed up on the taps, but they were getting something else. It’s not like I was outraged — by now, you’d probably recognise when that happens — but the bait-and-switch of it struck me as messing with people, or somehow poor form. It took until the following January before a (positive) mention of the First Remix appeared in my notes, when we tapped the last keg of it, at work. The beer had conditioned beautifully, and there’d also been a few more Yeastie Boys beers released in the meantime — the side-by-side comparative Nerdherders,4 an explicitly-vintaged ‘His Majesty’, and the style-bending ‘Plan K’ — which demonstrated the experimentalism that we now recognise as Their Thing. Mild discomfort averted. Now, I get it.
With the original-ish-edition now also regularly available (and with label text that nicely explains what’s going on), the remixes are the perfect way to have your cake and eat it too; a best-of-both-worlds situation if ever there was. The Second Remix, this U.S.-hopped variant right here, was an absurdly-welcome member of my ‘Beer 121: New Zealand Beer for Americans’ tasting — but I’d never gotten around to having more than a sampling-glass-worth until Jono generously brought this into work to share. Working part-time with us while he’s studying journalism, he’s originally a Coffee Nerd who is fast becoming One Of Us Beer Geeks. So we rambled away about our mutual fondness for Hunter S. Thompson, and the vexed question of the difference between porter and stout — great-big 750ml bottles of delicious beer are perfect for such occasions.
Like its First Remix brother did, it was also aging gracefully — getting on towards a year old and still tasting outrageously fresh and fantastic. The typically-citrussy notes of the bold and brash American hops made it reminiscent of Croucher’s ‘Patriot’, though the PKB seemed to have a good deal more solidity where Patriot has sharpness and snap — neither end of the spectrum seems to me less worthy than the other; they’re just different. We were both also struck by the distinct elements of umami we were getting out of it — it’s not uncommon (in my experience) for both devotees and detractors of some black beers to find them oddly-evocative of soy sauce, and I suppose this is what’s at play, since it’s something of an overlooked flavour sensation and thereby harder to put your finger on.
Coincidentally, I’d had a bottle of the regular-edition not too long previously and had also been watching episodes of The Office — in both its (English-language) incarnations. And it occured to me that there you have it, right there; that’s what’s going on. The differences are just as striking as the similarities, the ways in which it changed make perfect sense when you understand the context from which the ingredients are derived — and it’s perfectly-possible to imagine any given person liking one, or the other. Or neither, or both. You couldn’t fault anyone for their particular pair of opinions on the two options. You’re just left marvelling at the variety of the human species, and grateful that there’s a lot of good beer (of dizzyingly-varied differing types) to go around.
Verbatim: Yeastie Boys ‘PKB Remix 2010’ 7/5/11 ÷ 2 with Jono @ MH 750ml 6.8% while rambling about HST, journalism + Flying Dog on the stout-porter difference. At a year or so old, this is still outrageously fresh + delicious. Cascade puts it in the camp claimed by Croucher ‘Patriot’ — totally chocolate oranges. With a good whack of the umami sideline that makes us white people say “soy sauce!” occasionally, with a good grunty porter. We’ve got some first-edition PKB in the fridge. Must see how that’s going.
1: In ‘Courage’ from Fully Completely (1992). As I write this up, it was very-recently Canada Day, so I’ve had the Hip stuck in my brain for a week or so. My fondness for them is one of those data points that go together with my weird accent and convince people that I ain’t from ’round here. 2: We had a really fun launch night at work for Pot Kettle Black and a Hallertau-brewed homebrew-competition-winner with the utterly-masterful name ‘Bring Your Daughter to the Porter’. Each was available on handpump and on tap, and I happened to have the night off. I spent a long time plonked on the end of the bar, happily going through several pints of each. In hindsight, neither was a session beer — my notes have them as 6% and “6-point-something%”, a failure of accurate record-keeping which tells you all you need to know. 3: Talking of ill-advised “sessioning” (as I was, above at n2, obviously) I worked after that Beervana visit, and then signed off at midnight because it was officially my 30th Birthday. Six more beers appear in my notes after that, which mostly proves how stubborn my Diary-keeping habit had finally become after years of slackness. I did very little on the Actual Birthday. Which suited me just fine. 4: As I’ve mentioned before, I love these Variant Edition experiments. They’re a great exercise in Science!, an eye-opening learning opportunity, and a great way to discover what you like / don’t like / prefer — and why. Yeastie Boys started with the Nerdherders (varyingly-hopped bitters), and did something similar with their Monsters (varyingly-hopped hoppy pale ales) and their Blondies (an abbey-ish ale and a Kölsch-ish ale produced by different yeasts).
It really is difficult to separate the thing-itself from its surrounding fog of incidentals. This is your old-school philosophy headache, right here; what are the properties, and what are the mere relations — and which are the essential properties, and which are just accidental? What the philosophers seem to have unaccountably neglected is that this problem gets massively more difficult when the incidentals in question bug the fuck out of you.
Given the recent sharp uptick in their brandwank, it’s hard for me to fairly approach a new Moa beer. I’m still entirely capable of liking their stuff — and, spoiler alert, I was recently renderly properly giddy by the re-apperance of their barrel-aged Russian Imperial Stout — but it’s probably easier for the older, pre-buyout pre-brandwank bonanza stuff to endear itself, like their ‘Five Hop’ still does. Anything new has nothing (by way of good associations, in my head) to guard against all that bile-raising bullshit seeping down into it and getting damn close to ruining its chances of a fair hearing. But I do try, I really do.
An edict came down from On High which reduced the range of potential after-work freebies, which struck me as a fairly mad idea — but of course it would. Moas (Moai?) on tap were still fair game, and we had this, which was a one-off and another Marchfest offering. It was billed as a chocolate wheat beer, and named ‘Black Power’. And my eye starts twitching, and I can feel the rage starting to warm up in the back of my brain.
“Black Power”? Really? The 2011 Marchfest gave itself the under-title “the craft brewing revolution continues” and returned to a Che Guevara motif they’d used a few years previous. Most of the festival beers go along with the theme, to greater or lesser degrees, but a quick glance down the list of names leaves this one standing out fairly glaringly in the lacking-class department, referencing as it does a still-existing and still-violent local gang. After the Breakfast Beer Fiasco,1 this just stank of another tilt at conning the media into providing free advertising — mercifully though, as best I can tell, they pretty-much failed. And after the boringly sexist bullshit their marketing department has been indulging in lately,2 a “chocolate wheat beer” just seemed nakedly pandering; a simple-minded trick for winning over the women in attendance, given a cartoonish and stereotypical view of what women might drink.
Maybe not. Maybe the name was more genuine, and less tactical. Perhaps it didn’t even come from the marketing department’s Outrage Generation Subcommittee. Given a black beer, it might’ve just been an ill-considered joke, not an attempted con. And quite-possibly the chocolate wheat beer plan wasn’t shallow demographic-chasing; it could’ve just been an honest attempt to make something interesting and do an autumnal merge of the typically-summery and traditionally-wintery. This is a real problem, one of many, with brandwank: it breaks the trust between the producer and the consumer, and makes it damn hard to give credit where credit might be due. All motives become suspect, and design or business decisions just look like yet more bastard ad-man villainy.
Against all that haze, I did try to give this a fair shake. But I just didn’t like it, and I really do think that was the thing-itself, rather than its accidental or relational properties. Wheat should give a certain amount of texture that does go well with chocolatey notes — like it does in the bloody-marvellous Emerson’s Dunkelweiss, and vaguely like what oatmeal can do for a stout — but this was just disappointingly thin. What chocolatey flavours there were tasted too much of just that: chocolate flavour, in the synthetic sense, not the genuine article. Despite the limpness and the underwhelming taste, by the end of the pint it still managed to build up a filmy sticky sugary feeling in my mouth like you’d get from a pint of Red Coke after months of drinking only the Black or Silver versions. As I hinted above, Moa are capable of making a black beer with enough presence to knock your out of your shoes and leave you grinning on the floor. This one, though — much like ‘Moa Noir’, their regularly-produced black lager, if you ask me — is just a little too little to stake out a worthy corner of the lighter end of the spectrum. The relationship between what it could have been and what it was is a little too close to the one between a thing and its shadow; outline recognisably similar, substance very different. But if I start bringing Plato’s Cave and its related baggage into all this, we’ll fly right over our per-session Philosophy Limit.
Verbatim: Moa ‘Black Power’ 7/5/11 from the reduced staffies selection @ MH. On which, don’t get me started. This was a Marchfest offering from Moa, and it seems to be the intersection of stunt naming and pandering styling, in that it’s a “chocolate wheat beer”. I’m lacking in details, there being no official write-up lying around online, but it ain’t no Emerson’s Dunkelweiss, that’s for damn sure. The body is limp, the wheatiness hard to find in the glass, and the chocolate tastes fake, such as there is. It’s like actual-strawberry vs “strawberry flavour”. This is a sad simulacrum of a non-bad idea; a fifteen-year-old’s cartoon version of something that could be worthy.
1: Essentially the first real act of the Rebrand was to announce the “launch” of a “breakfast beer”, which raised the ire of a fairly reactionary anti-alcohol campaigner who — right on cue — described basically any pre-noon (or pre-evening?) drinking as “pathological”. The media had a “controversy” to report on, and Moa quickly assumed their pre-prepared mantle of Battler and Victim and Struggling Local Business and All-round Top Bloke Just Havin’ a Laugh — transparent rag of polyester horseshit though it obviously was, to anyone who cared to look. ‘Breakfast’ wasn’t even a new beer; it was just re-packaged ‘Harvest’, something they’d made for years. The whole sad story was addressed, in some exasperated detail, in episode 2 of the Beer Diary Podcast: Beer and Marketing. 2: For example, just on the subject of their ‘Breakfast’ beer (see above, n1, obviously), it was billed using such phrases as “finally, a beer the ladies can enjoy” presumably for the simple reason that there’s fruit in it. Moa’s marketing people evidently have a way out of touch view of the current relationship between beer (good and bad) and the number of X chromosomes a person happens to have.
So yeah, there’s that. If you haven’t noticed it, or the reference escapes you, let’s set it aside for a moment and deal with the important thing first — you know, the beer.
This marks a brilliant return-to-form for lagers in the Diary, since it’s the first one in there since Budweiser. What a freakin’ turnaround. As I say in my notes, it was hardly “pilsner weather”, but I’d been keen to try this stuff since hearing about it last year. It’s a seasonal release by Nelson’s Sprig & Fern which is timed for Marchfest — which, in turn, coincides with the hop harvest. And it’s properly to-theme by using fresh (“green” or “wet”) hops, a trick often used to great effect in pale ales.1 Marchfest attendees (both nerdy and not) came back raving about this with a uniformity and sincerity that made me fairly confident it wasn’t just Holiday Beer Syndrome. An opportunity for proof arose when Hashigo got themselves a keg, but it was tapped while I was at work and zooming out of the tap. In a fit of excellentness, Dave set me aside a rigger and dropped it off on his way home — just as he’d done for 8 Wired’s Saison-yeast-ified ‘Hopwired’, stand-up gent that he keeps proving to be.
It sat in the fridge with the rest of my Personal Stash for a day or two, waiting for a suitable occasion which it found in the guise of an abnormally-productive day off and an enjoyable evening of Nerding with friends. I plonked myself on the end of the bar and then entirely failed to share very much of my one-litre flagon. It’s one of those beers that justifies selfishness as easily as it would make for evangelising material; something you don’t really want to share, but which could work wonders if you did. All “not sure if this is the right weather for it” worries were quickly punctured with a swift jab of crisp-and-hoppy deliciousness. It was like a trumpet solo blaring out into a quiet autumn night from a suburban rooftop; brash and bold, but clear and wonderful. The Internets are often Not Much Help when it comes to one-off brews and were so with this, so I’m in the dark as to just which freshly-picked hops we’re talking about, but I don’t particularly mind — they’re lush and fresh and fantastic, flavourful enough that they’re not remotely one-note even if it is just a single variety in there. On a sunny day in Nelson, it’d be absolute bliss; little wonder all the excitable, happy-faced reports from people who made the trip over to the Other Island.
But yeah, the other thing.
Dave and his fellow Hashigoans couldn’t help but nod towards the peculiar story of “Chil Pook” on the label. It’s something I’ve avoided mentioning until now, since I’m still not quite sure what to make of the whole saga, but I can hardly let their reference go unexplained. You see, my handle on Twitter is @phil_cook2 and so someone registered @chil_pook, in the manner of a seven-year-old’s first attempt to speak ‘in code’, got themselves the same distinctive icon as mine and… and… I’m not sure.
It’s not really within shouting distance of actual satire (with which I’m totally on board, whoever the target, even if it’s me), and if it’s some unfortunate soul who feels I’ve wronged them in some way, then why not say so, under your own name?3 Their posting is sufficiently erratic that we’re left with few clues as to who they really are or what precisely introduced (and occasionally seems to re-introduce) the bee to their bonnet. It’s all just a bit sad, in the end — especially since an unhealthy proportion of their material seems to be variations on a High Schoolish x-is-gay line; I’d have hoped anyone of beer-drinking / beer-giving-a-damn-about age would be past that.
I do find it very strange that I so-quickly attracted my peculiar orbiting stalker, though a few people (some fellow beer geeks, some normals, some in-betweens) have thought of it as a sort of strange badge of honour. I can kind of see their point, but I hope it isn’t wrong of me to still wish for a funnier parodist.
Verbatim: Sprig & Fern ‘Harvest’ Pilsner 3/5/11 1L rigger from Dave @ HZ, had @ MH, after a relatively-productive day off. Hardly pilsner weather, but buggrit. And Happy Birthday Karen! This stuff is legendary among Marchfesters, and now I know why; is delicious! Juicy as hop-goodness; zesty and brash but not too bitter. Halena was dubious of the nose — not being a hop-fiend — but was a huge fan. I’m in the dark about which fresh hops, but then I remembered about the Internets, and then the Internets were no help. Sadface. And with a second pint to get to know, I’m still unsure. Quite citrussy, sure, but certainly not one-note.
1: My first experience of such things was with Mac’s ‘Brewjolais’, a sadly-now-retired rare example of one of the Big Breweries making something genuinely interesting, and my most-recent one (off the top of my head) was Thornbridge’s ‘Halcyon’. Wet-hopped pale ales were probably brought back to the beer-drinking public consciousness with Sierra Nevada’s ‘Harvest’, a beer which proved so popular that they added a ‘Southern Harvest’ which utilises one of the many advantages of living on a big spheroid: that there are two hop seasons, if you’re willing to travel a bit — fittingly, since I’m talking about Marchfest, their other-harvest uses New Zealand hops, getting them on a plane a.s.a.p. in a Carbon-footprint-nightmare-inducing exercise in deliciousness (my Diary entry for which is stuck in the infamous Limbo, sadly). 2: Aggravatingly, when I got around to signing up, both @philcook and @beerdiary had been recently snatched up; one by a spambot, one by someone seemingly in the U.S. who does (sporadically) record their drinking habits and finds. 3: There have been a few peculiar / pathetic / both pieces of anonymous internet slagging-off in the local beer scene, lately. It’s something that deserves fuller attention — and which deserves to wither swiftly and drop off — but I should return to it properly later, and not High Horse things here and now, since my brush with it is (so far) so trifling and lame.
I’m fairly sure that the last half of my notes for this were back-filled the next day. In terms of its appearance in the book, this was a classic Distracted Beer, and a convenient reminder that the actual Beer Diary is still a personal thing, even though it’s (obviously) now (also) a public thing. My presumably-only-barely-legible (if that) scratchings1 still aren’t really written with public consumption in mind — this thing is. They’re different, the Beer Diary and the Beer Diary, and a scan of the one appears on the other as Proof of Authenticity as much as anything else, I suppose. And just like my photography gets a little loose if I’m having too much fun, so too go the notes.
The tasting at Weta Digital replaced my regular Friday night bar shift, and so my “working day” was over seven or eight hours earlier than it ordinarily would be — you know, an entire normal-person day earlier. I dropped off my rented tasting glasses at Regional, grabbed this off the shelf pretty-much on a whim (having liked stuff from Green Flash, before), and wandered to the pub — by which (in this instance) I mean the Hop Garden, a very-short downhill amble from my house, bless it.
If I recall correctly — it became a long night, so I quite-probably don’t — I plonked this in the fridge and was waiting for Scott to finish, figuring we’d split it. That probably means there was a Renaissance ‘Elemental’ or Three Boys Oyster Stout or two before this, whichever was the current nice-on-a-rainy-day Dark Thing On Tap. And when we did get around to it, it was paired with some mispoured Aberlour whisky. Utterly marvellous as a combination,2 but I was clearly well into the territory of the Rule Against Plural Big Beers. Ordinarily that means I wouldn’t have something ‘new’ and ordinarily that means I wouldn’t make a Diary entry — but there are always exceptions: some occasions warrant celebratory beers, and some beer-related moments are worth recording, new-beer or no.
I’ll just have to get another bottle. I remember really enjoying it, and my notes certainly sound like me recommending something very-much “my thing” to myself.3 I just can’t quite squint well enough through the twin hazes of the Overexcitable Day and the Overindulgent Night to get much of a grab on the specifics. I recall expecting it to be bigger-and-scarier — one of those huge, powerful beers that prove a Worthy Fight, maybe — but being delighted by the easy-going, smooth massiveness of it. You could say it was a little bit Michael Clarke Duncan in The Green Mile, perhaps; superficially imposing but actually a big, charming softie.
Verbatim: Green Flash Stout 29/4/11 $14 @ Reg, after dropping off glassware. 650ml 8.8% imported by HZ ÷ 2 w/ Scotty @ HG. A void of dark, classic espresso bubbles. Massive flavour, big ’splosion of black dynamite in the face. Delish. Really smooth, not relentlessly coffee. And we’ve got mispoured Aberlours to go with. Probably a violation of the Rule Against, but who cares? So nice to catch up — and Gen joined in halfway. Best I can say: it was surprisingly accessible, given heritage + strength.
1: Weirdly, I get people not-infrequently remarking the I have neat handwriting. I think this is mostly because my scrawl is tiny, more than anything. And so effectively-from-afar, maybe it has the superficial appearance of tidiness. I’m not quite sure what caused my microscopic handwriting, but it’s led some people to assume that the Diary is quite a bit bigger than it actually is and so be surprised by the appearance, somewhere, of the little notebook itself. To give a sense of scale: in a one-hour lecture at law school, I’d use a single side of A4 for notes, at roughly 18-20 words per line. Yeesh. 2: Speaking of which: not too long after, the crowd I had my Trappist Dance Card tasting with were at Hop Garden for a beer-and-whisky tasting. A timetable snafu prevented me from joining in, but it sounded fantastic. Stu from Yeastie Boys joined in and helped out, given the obvious beer-and-whisky resonance of the just-released ‘Rex Attitude’. I was musing about beer-and-x not long ago, and have since stumbled upon my own plan for a little beer-and-coffee tasting, and am due to join in a beer-and-cocktails evening fairly soon. Details and nerdy photos to follow, naturally. Beer’s been around since the dawn of Civilisation, but still keeps you guessing. 3: Honestly, my memory is terrible. Much of my mental life is like this, as it pertains to reading things I’ve written or just when it comes to finding things around the house. It’s not at all uncommon to be sitting here at my desk and to get the idea that a cup of tea might be nice — only to wander downstairs to the kitchen to find one already there, sitting forgotten-about from a few paragraphs (or a few scenes of a TV show, or a level or obvious checkpoint of a videogame) ago. It’s a good thing I like over-brewed tea.
With my beer photos, I vacillate wildly between 1) painstakingly setting something up, mucking about with lighting and re-arranging things far in the background (even when they aren’t mine and when doing so is a nuisance to someone else, I’ll admit), and 2) just getting it done-in-one, cinéma vérité style (if you’re feeling generous; just go with slapdash, if you’re not). My Little Creatures Stout is a nice recent example of the former, this is a classic case of the latter.1
Firstly, I was just too busy having fun. I was at Weta Digital, hosting a beer tasting at which ‘Rex’ was the Not-Very-Surprising-Actually Special Guest Surprise Seventh Beer — its highly-anticipated official launch was the next morning, so I couldn’t really say I had a “surprise” without it being a rather-obvious one. Secondly, if I did re-shoot this, it wouldn’t be at Weta Fucking Digital, would it? The beer geek population overlaps surprisingly-much with the computer geeks — I’m a professional one of the former, and an amateur of the latter kind, and here I was hanging out with people who were the vice versa, essentially.2 One great thing about unashamed geeks is how well we get along with other geeks, whatever their particular domain; we just love that combination of over-enthusiasm and scarily-specialist knowledge, wherever we find it and no matter what it’s about.
‘Rex’ is a seemingly-mad proposition for a beer: a 7% golden ale, with the entirety of its malt heavily peat-smoked in the manner of that which would usually go into a fiesty Islay whisky. Smoked malt is hardly commonplace in beer, but local things like Invercargill’s ‘Smokin’ Bishop’ and 8 Wired’s ‘Big Smoke’ make for nice introductions. Peat smoked malt is something else again, though, with its sharper and simply smokier smoke — and the Received Wisdom is that you shouldn’t use more than a fraction of it in a brew. And how better to test the Usual Line than by crashing right through to 100% and seeing what happens? This is your swift-kick-in-the-pants sort of science — in the fine tradition of Newton sticking a needle in his own damn eye-socket to figure if he was on the right track about the optics of human sight, or of Joseph Kittinger jumping back to Earthfrom the edge of space to test whether a parachute system for jet pilots was feasible.
It is, I mean to say, ballsy. It was pretty-much impossible not to have an extreme reaction to it; our favourite part of bartending for a while after its release was to watch people have their first taste. In my handwritten notes, I mention hoping that Jed would get some good reaction shots, since I knew he’d be at the launch the next morning. And damn, did he ever. If anything, Stu seemed slightly disappointed that more people at the launch weren’t disgusted by it. I’m not sure how much of that was politeness, knowing he was around, or whether it was down to the self-selectingly beer-geek-heavy crowd we had — or bits of both, of course. But I do like it when something doesn’t mind going out on a limb in the knowledge it’ll be hated in some quarters; that’s basically how the world avoids descending into an amorphous grey goo, after all.
The nose is what gets you, and generates those now-famous reactions. This unassuming little pale golden beer has an aroma that just hurtles out of the glass and charges up your nose, like a crowd of demented pixies wearing golf shoes and in a vengeful hurry to headbutt you directly in the brain. An intense smokiness, to be sure, but one that apparently changed quite a lot over time,3 and one which (to me, at least) lacked the scarier chemical notes from the wilder South Coast Islays — those memorable “burning wetsuit” and “broken bottle of iodine” notes of a Laphroaig, for example. It’s still confronting, because you just easily can’t prepare your mind for it, but the smoke is somehow still light and delicious once you take a few sips; it swiftly becomes good smoke, not scary smoke, a softer version of the “righteous smoke” in BrewDog’s Islay ‘Paradox’, not the sort that might wake you up in terror at night.
The golden ale body is genius, perhaps the masterstroke of it. Other smokey beers I’ve enjoyed have tended to big gloriously big heavy-footed things with a delicious sideline of smoke — 8 Wired’s ‘Big Smoke’, to me, is like having the best porter of your life while you just happen to be relaxing near a campfire. Here, because you’re way up at 100% peated malt, you just clear the stage and let that one element do its thing, with everyone else providing only minimal backup and balance.
It’s a great lesson in the blessed subjectivity: even people who hated it could attest to it being well-made — it is a thing that is perfectly doing what it sets out to do, and that fact changes not a damn depending on who likes it and who doesn’t. And if you didn’t like it, fair enough. I can totally see where you’re coming from, won’t at all try to convince you otherwise and am happy to just have all the more for myself. It is utterly different, and — from my experience on the dispensing-side of a bar — whether or not you’ll like it correlates not at all with any obvious thing about you, your opinion on beer, your opinion on whisky, on peculiar old-school French techno, or on the proper colour for pants.
Verbatim: Yeastie Boys ‘Rex Attitude’ 29/4/11 330ml x 4 ÷ with the Weta crowd, as a Mysterious Something Special for our tasting. Since it was an ‘obvious’ “surprise”, I had to lie. But it was heaps of fun, before + during. Reaction shots are hilarious; I hope Jed gets some goodies. It’s all peat, but without the scary chemistry-set-on-fire side of a South-coaster. The golden ale body is the master-stroke, for sure. So much fun.
1: Or, compare the photos for the also-Yeastie ‘Rapture’ and the just-after-it Emerson’s ‘1812’. I was, in that instance, flustered by the abundance of people around me. For someone who works late nights in a frequently-busy bar, I’m remarkably crap with crowds. 2: We also had a few relative-neophytes to the wonderful world of Good Beer who just jumped in in the spirit of trying something new and hanging out after work. One of them, a self-described “I’m not really a beer person” person, wound up absolutely loving the Twisted Hop’s bloody-great-big Imperial Stout, ‘Nokabollokov’. I love it when that happens; you really never can tell what will work as some particular someone’s Gateway Beer — that’s why you just keep trying. 3: Kick-in-the-pants science, remember? The chemistry of these things is untested; this is it being tested, right there in these bottles.
Stuck in the not-yet-uploaded limbo of the latter half of the first Diary is a stout by my now-flatmate; a big, delicious thing called ‘Cottonpicker’. That was the first time I’d been moved to enter a homebrewed beer into my notes. And this here is the second. You could look at that as a) a fairly shitty average of one per hundreds-of-pages book, or b) evidence of high standards. Personally, I think it’s both, and will look to remedy ‘a)’, now that I know a good few more excellent homebrewers.
And you might not be seeing this more widely-available any time soon, but we’re on the cusp of a bit of an explosion in Wellington-based and Wellington-ish brewing: the Overboss and Over-overbosses of the Malthouse are soon to set up a brewpub-type-thing on Bond Street and beers should soon be available from two new nano-breweries,1 in the shapes of the fittingly-named the ‘Garage Project’ in Aro Valley, and Kereru Brewing2 out in the Hutt Valley. My days of occasionally lamenting or wondering about how this town, of all towns, doesn’t have any breweries within its limits are numbered in the small numerals, it seems. And — speaking of homebrewers, you see — a fair-few local folk are poised to make the switch from brewing in their basements and whatnot to contract-brewing at various places around the country; look for names like ParrotDog and Revolution Brewing very soon.
And not long after, with any luck: Defamation Brewing, the project of David Wood, a manager from down the road at Hashigo and the maker of this — a charmingly-odd IPA made with beetroot. Because why not? I’d tried it a while earlier, and was quite taken with it, when he’d brought some in for a little ‘brewshare’ evening at Malthouse. The weirdness of its ‘pitch’, and its striking colour — which did show up best in a smaller glass, as you can see below — gave it a bunch of uniqueness points, but it stood on its own as a well-made beer on top of all that. Even if you were blindfolded against its striking first impression, the beetroot would still come through in an unexpectedly-welcome earthiness that seems to help set off the significant lively American-esque hop flavours — in the contrasting-and-amplifying manner of that little bit of rock salt on posh chocolate, or (similarly) of the oysters in Three Boys’ masterful stout.
It made for a very nice little consolatory beer after the tragedy that was my particular bottle of Mikkeller ‘Statesman’ — Dave happened to’ve stopped by my pub late in the evening, and I was recounting that sad tale when my perennially-slack memory kicked in and reminded me that a full bottle of Beetnik was sitting in my personal stash in the keg chiller. Perfect timing, and pretty damn good remedy.
With “little guys” like these turning into slightly-bigger-guys in the brewing game, it’s a bloody marvellous time to be a great big beer nerd. The next few months will doubtless see a whole bunch of new names in my little Diaries; bring ’em on, I say.
Verbatim: Defamation ‘Beatnik’ IPA [I still can’t believe I didn’t get the punny spelling right; I lovepunny names] 20/4/11 donated by David, who was just in earlier tonight. I was sharing my ‘Stateside’ pain, and so thought this might nicely compensate. Big American hops, after all. Beetroot, though? For colour, to mess with people, including yourself. And for that “earthyness”, which, sure enough, is here in spades. Heh. Spades, how apt. It looks like a Kriek Boon, complete with the pinkish foam. Really well made, and bloody interesting. And after ‘Cottonpicker’, we’re now averaging one homebrewed beer per Diary. Two goodies, too.
1: By which we mean the step smaller than “micro”, of course — not actually“nanoscopic”. 2: i.e., named for the native “Wood Pigeon”. New Zealanders seem rather fond of this source of brewery names. Even if you set aside Tui — since it’s not really a separate brewery anymore, and isn’t really a proper beer (please excuse the lapse into snobbery on this occasion), or isn’t the beer it says it is, at least; please, can we set aside Tui? — there’s Tuatara, Moa (with a ‘Weka’ sub-brand), and there was briefly a Kea Brewing. I’m sure other charismatic-and-endemic animals will be seized upon, yet, but I’ve also always thought that “Native Animal Brewing Company” itself would make a nicely postmodern homage.
Gawd, I can remember the depressing blurgh of this all too well. I’m trying my best to catch up to the actual Diary, but the value of t still stands at fifty-something days, and the memory remains uncomfortably raw. I bought this on the same shopping trip that netted the Coconut Porter and ‘Big Swell’ IPA from Maui Brewing, so it was in good company, and the Mikkeller beers I’ve had before have been marvellous. Smart money might look like it was on this being at least enjoyable, but it just wasn’t.
The overall sensory impression was: something is wrong. It’s difficult to pinpoint just how it rang my internal alarm bells, or quite what it most resembled — the plasticky, papery awfulness of a rain-soaked piece of junkmail; the unexpected sudden wrongness of distractedly biting too far down a piece of melon and accidentally eating a big chunk of that thick, terrible skin; the horrific vegetal funk that wafts around the kitchen when you finally get around to cleaning out the bottom drawer of the fridge. Maybe all of those, and more. I suspect that bits of my brain have charitably done a spot of cleaning house, pruning the neurons that remember the specific horror, just leaving enough of the general memory to be going on with.
Not that I’m blaming the beer; I can’t — I just don’t know what the Hell went wrong. There were a few complications in this thing’s life before it horrified me so, ranging from the immediately-recent to the possibly-long ago:
It fountained like crazy when I popped the cap. That’s never a good sign, and could be down to a few things — two possibilities for which we’ll get to — but my previous Mikkeller, the ‘Jackie Brown’ which I had on Boxing Day last year, was also enthusiastically bubbly… Moreso than this, but the memory of the other one being initially-worrying but perfectly fine was enough to stop me freaking out.
Just like that previous Jackie Brown, this was a “grey market import”. Such things have a historical reputation for at-least-imperfect / possibly-outright-dodgy handling, and a rough enough trip over from the other side of the planet could make something go sufficiently wrong to account for both the foam and the yuck. The problem being, of course, that you just don’t know. Maybe something went wrong in transit, maybe something was wrong with this bottle before it left the brewery, or maybe the beer entire is just pants. Who knows?
And this poor, unfortunate bottle in particular suffered a fridge-fall a few days earlier. Sitting at the outside edge of the bottom shelf inside the door, the physics and the leverage conspired against it and hurled it out and onto the floor after my flatmate, in hunger-induced enthusiasm, opened the fridge too fast. Ordinarily, a few days undisturbed would be more than enough to calm it down — but perhaps things were worse than they appeared; maybe the cap was dinged enough to ruin its seal, letting in something funkifying or just a whole bunch too much Oxygen. Again: who knows?
I had to check / bluff / Google the funny-speak (i.e., the Danish) on the label to make double-sure that nothing weird and ripe for mere-subjectivity-based dislike was meant to be going on. But no. Just a nice big American-hopped pale ale, with a dose of oats thrown in for texture, presumably. Sounds fab — more’s the pity about this bottle. Ah well.
Addendum: (My second addendum in as many days, weirdly.) Since this post has been referenced in Hashigo’s ‘Rungs on the Ladder’ newsletter — as Dom was talking about grey market imports, making points which I’m totally on board with — I feel I should be extra-honest and up-front about the provenance of this beer, decoding the note in my handwritten Diary: my ‘Stateside’ came from the New World Thorndon supermarket, and carried a sticker showing it’d been imported by BeerStore.co.nz. I’ve had fantastic beers from New World and BeerStore, and both acting in concert; but that’s just the point, duds like this are the ineliminable risk involved — caveat emptor, bigtime.
Verbatim: Mikkeller ‘Stateside’ 19/4/11 330ml $10 @ NWT, 7% Bought together with the Mauis. And a lesson in the difficulty of ‘reviewing’ something. This was a) a grey import, b) the victim of a fridge-drop a few days ago, and c) a fountain when it opened. There’s something ‘off’ about it, but I have no idea what’s at fault for that. Should be lovely, given the pitch + maker. But it’s not. And that’s bloody depressing.