Back for a second round, we have a beer which George discovered purely from its advertising. Which leads to a discussion about beer marketing in general; the history, the good and the very-very-bad indeed. We touch on a few recent controversies and try to make some sense of them from each end — George the marketing man, and me the beer nerd. We also offer a few more recommendations for things to seek out, and decide on our first recurring “segment”.
A direct download is available, as before, and there’s a podcast-specific RSS feed. I believe we’re now also available on iTunes, though I’m still trying to figure that one out… I’ve had a couple of requests for some chapter-sized downloadables, too (a bit easier to sneakily listen to at work, perhaps), and I’ll get cracking on those.
Show notes:
(0.40) There are two lost episodes: one very much a ‘tech demo’ / dress rehearsal, the other unfortunately largely superseded by unexpected events. DVD extras one day, maybe…
(1.10) Dinner was Vege Burgers, and they were great. They lead perhaps-ironically well to our Beer of the Week: Matilda Bay ‘Fat Yak’, which I do rate rather highly (as a Gateway Beer and inherently-rather-charming thing).
(1.55) Weirdly, I didn’t screw up the Brewery Ownership Trivia.
(3.20) Cuba Street is great for all sorts of reasons. Non-Wellingtonians, non-New-Zealanders and non-Earthlings should all come visit; each group seems already represented, but the more the merrier. And here’s the billboard in question.
(9.05) George is chuffed to see his Nerd Points growing, getting that reference before it was even made.
(10.10) I loveGateway Beer. I even made them their own category on here. We’ll have to devote a Full Length Ramble to them soon.
(11.10) Proposals for T-shirt designs welcome.
(13.30) Beer’s done a lot. It’s had a lot of time to. Arguably, it invented Civilisation itself (an outrageous claim I’ll defend another day) — but it was certainly instrumental in the origin of Marketing as we know it.
(18.30) Brandwank really is the best word I’ve come up with for the bad end of marketing. It just seems to fit so horribly well.
(20.00) The first Moa I wrote up was their ‘St. Joseph Tripel’, the (non-Diary) entry for which unsubtly hints at this problem. Their Pale Ale and ‘Five Hop Winter Ale’ got Diary entries later on, during the brand overhaul.
(23.00) NZ$138 million, it seems. So not “nearly 200”, but still serious money.
(27.30) God the ‘Moa Breakfast Beer’ saga was depressing. But George (perhaps out of name-based solidarity) would also like to take me to task for unfairly knocking Mr. Lopez.
(29.20) Hallertau ‘Minimus’, if not the first, is still a much classier “breakfast beer”. For all sorts of reasons.
(31.10) Honestly, I didn’t make up the billboard about lesbians. 42 Below also got in trouble (intentionally, of course) for a homophobic (or at least boringly stereotypical) campaign in the mid 2000s. It’s sad to think that shit might still work.
(32.40) I get hopelessly lost in unreliable sources for these things, but: “It ain’t braggin’, if you done it” gets attributed to Walt Whitman, “It ain’t braggin’ if ya can back it up” apparently comes from baseball player ‘Dizzy’ Dean, and you often see “It ain’t braggin’, if it’s true” credited to Mohammad Ali. It’s a great point, regardless of its provenance.
(33.20) No, we haven’t mentioned Radler until now. That was in one of our “lost episodes”. As you can tell, we recorded this before the hearing. There should be a ruling any day now…
(34.45) Even if the trademark attack fails, I suspect there’s a Fair Trading Act case to be made given that “Radler”™ is 5% ABV.
(40.10) Seriously, everything aside, I likeMoa ‘Five Hop’.
(41.00) The ‘ladder’ I was struggling to recall goes: Ordinary Bitter, Best Bitter, Extra Special Bitter. Martyn Cornell’s ‘Zythophile’ blogis full of great history, but I couldn’t see anything directly on this question, specifically. I should finally get around to reading his book.
(42.45) Croucher ‘Patriot’ got a fairly-glowing Diary entry, which included potentially-helpful links to just what the hell a “Jaffa” is, if you’re oblivious. It occurs to me that Yeastie Boys ‘PKB’ was one of my recommendations, last time. This “Black IPA” trend really has carried me along happily with it.
(45.50) 8 Wired ‘Underwired’ was more enjoyable in its aftertastes (given the very light feel), but spurs conversations like this — thereby giving you something to talk about while those flavours meander. That’s a clever trick.
(48.20) I’ll have to get a proper photo of the Croucher Pale Ale label text; that “delicious burps” line is just too perfect.
(49.10) Midstrength News finally finds its name, here. Long may it continue. Kegs of ‘Winter Minimus’ have arrived in the chiller at work; expect a report back soon…
(49.50) “Sucking a peanut-butter-sandwich through a straw; that’s hard” is a quote from Hyperman, a game from the mid-nineties which I only ever played once, but which a friend of ours (who could do the voice) liked to quote.
Either I’m frequently wrong about what I do and don’t like — or I like beer enough that it can turn me around on things that otherwise gross me out. Just to cite two very-recent examples: Yeastie Boys ‘Hud-a-wa” tasted of marmalade, and Emerson’s ‘Taieri George’ is like liquid Hot Cross Buns. Hell, nevermind individual beers: I don’t really even like citrus fruit at all but am frequently delighted by American-esque pale ales.
And then there’s coconut. Barring this — and its part in making the soupy half of a good laksa, and as the sprinkling on the outside of a lamington; two uses in which you can’t really taste it, anyway — I’ve got very little time for coconut. This, though? This is delicious. I’ve had it before, on my Birthday last year, as part of a suite of bloody-marvellous beers which I used to close off the original Diary.1 So I already knew it, and knew it would make a fantastic follower to the stonkingly-beautiful 8 Wired ‘iStout’ Ice Cream Float I’d just had.
I wanted to have it out of some weird sense of solidarity, too, given that a Certain Beer Writer2 had recently been maligning and ridiculing the mere idea of canned beer. That just struck me as needless, outdated, and wrong. As a blurb on these very cans will tell you, Aluminum3 is way better than glass for the storing of beer. It’s lighter, cheaper, more recyclable and utterly opaque — forget the vexed question of what colour glass blocks what types of light best: this isn’t a variously-tinted window, it’s a wall. There’s a stereotypical correlation between cheap-and-crappy beer and cans, sure, but it’s hardly any stronger than the statistical link between beer at all and bad beer. Good beer is still the minority, whatever its packaged in — and to the extent that slightly-more-than-average dodgy beers might be canned than bottled that’s not somehow the can’s fault. And it’s difficult to square anti-can sentiment in people who’ll also say that beer is usually better on tap than from a bottle — kegs are just fucking-great-big cans, made from a different metal, but with all the same advantages for all the same reasons.
Back to the beer. Especially if you followed the footnotes, it’s been a while since I mentioned it, so I’ll reiterate: it’s delicious. Previously-basically-useless coconut finally finds its destiny in providing a gorgeously complementary toasty dryness to the relaxedly rich and chocolatey porter. It’s a softer version of the effect you get with the stronger ‘roastiness’ you might find in a nice stout — which is arguably (though probably not) part the dividing line between porter and stout. You won’t get me near a Bounty Bar, though, so there’s got to be a fair amount texture-aversion going on behind my mostly-anti-coconut stance.
I was never quite sure about a few aspects of the labelling of the can, though. 1) That’s a weirdly-hideous drawing on the front, there. 2) The tagline “Like hot chicks on the beach” hardly seems to make any sense, nevermind the potential gendery sexisty minefield. And 3) “Certified made on Maui”? By who? And how, and why? Was there actually a dispute about this, at some point? I draw attention to these things mostly to point out the sorts of things which pop up in my mind but are quickly forgiven in the presence of a sufficiently-awesome beer. Slagging off Aluminum, or calling it “Aluminium”, though? That I won’t abide.
Verbatim: Maui Brewing Co. Coconut Porter 15/4/11 $10 @ NWT, because cans were recently needlessly maligned, and because it’s lovely. 355ml We bodged it up with Tuatara Porter on the Hopinator, but this is the real deal, and it shows. Light, fresh, delicious. Toasty cocoa / coconut, without any stodge.
1: The latter half of Diary I is still stuck in a Not Uploaded Yet limbo, for which I keep apologising. I really will get around to it, some day. Partially because I’m as much as completeist as I am a procrastinator (imagine the headaches that internal tension causes…), but mostly because there are just some bloody-marvellous beers in there, to which I’m always annoyed I’m unable to refer. 2: Neil Miller. I’m not actually shy about naming names; I just know that him and I are approximately-equally fond of footnotes. [Later edit: on noticing this and a later reference, a More Nuanced Neil appeared than the one who provoked my disbelieving, can-defending near-outrage.] 3: Oh yes: Aluminum. One i. Does not rhyme with Sodium. This isn’t negotiable, and isn’t just one of my peculiar pieces of Occasional North American Idiom.a Humphry Davy — the chemist who properly isolated it identified its existence (and who hired one of my personal heroes, Michael Faraday) — initially called it alumium (since he got it from it occurs in a compound simply called alum), but soon changed his mind (for reasons unknown) to Aluminum. The change to “-ium” stems from an anonymous review in a non-scientific journal, and comes for the inexcusably-daft reason of objecting to the “less classical sound” of Davy’s chosen name. Seriously? Piss off. Some anonymous literary critic doesn’t trump Humphry Motherfucking Davy (come back when you invent and discover a tenth of what he did, whoever you are); you don’t get to overrule the name given to a thing by its discoverer;b and half the goddamn Periodic Table doesn’t have a “classical sound” — who cares? So no. No second i. It’s Aluminum. — a: Which I certainly do exhibit, and which are mysterious (along with my mangled, Mongrelish accent) because I haven’t been on that continent for more than a few weeks of my entire life; perhaps I just watched too much TV, as a kid. — a: Er, except in rare cases like when William Herschel (otherwise a seemingly cool guy, and doubtlessly great scientist) discovered Uranus and wanted to call it George’s Star or the Georgian Planet, after the king who just happened to’ve recently given him a stack of cash. But then, I’m still unsure “Uranus” is much better.
My brain and I often don’t get along very well. It gives me these peculiar and mysterious and very annoying headaches way too often, for example. But one night, it served me up a dream about an iStout Ice Cream Float, and I was clever enough to take the hint. The label has suggested it since the beer was launched, but I’d never gotten around to having one. Silly, silly me. Clever brain for reminding me, in its feverishly weird way.
I was — in the dream, you understand — just hanging out with the Rolling Stones, initially talking about the lamentable state of music journalism. As you do. We got to pondering the difference between learned skill and natural talent — in music to begin with, but then in beer. I brought up Søren, the wizard from 8 Wired; sure, he’s had a lot of relevant university-level education and doubtless oodles of practice and slog, but it seems equally clear that there’s just something somehow inherently brewerish about the man. He can put you in mind of those musicians who are just that extra bit better than their peers but then also seem more relaxed and effortless at the same time. Since they’re Not From Around Here, the Stones didn’t know who I was talking about, so I set off — from wherever-the-Hell-we-were, in my dream — to fetch some iStout and some ice cream. And then I woke up.
Once properly alive — you know: after coffee — I wandered the long way to work, and grabbed the necessaries, fighting through that particularly-peculiar sort of déjà vu1 that comes with repeating the actions of a recent dream (without its more-surreal circumstances, of course). It was a Friday shift, and I wasn’t closing, so I knew I’d have some sit-down time to enjoy this when I was done. And I was burbling with excitement all evening; it just seems like such a deliriously decadent thing to do, some fabulous fusion of childish and grown-up treats. Which is how it turned out, really. It didn’t remotely disappoint.
iStout, on its own, is fantastic. It’s massive and glorious and rich and desserty (or at least nightcappy) all on its own. If you’ve never had one, sort that out tout suite. Buy two bottles while you’re at it, so you can have one of these the next night — or straight after, if you’re feeling a bit wild and have nothing to do in the morning (these are 10%, after all). It’s plenty big enough to not be overwhelmed by a generous dollop of good ice cream, and the two make for an awesome adults-only milkshakey masterclass in contrasts and complements. Depending on where you sip from, how much you prod the ice-cream-blob around the glass, or where you stick your spoon, you’re presented with a whole spectrum of flavour — from face-meltingly smooth chocolate loveliness right through to the face-punchingly awesome bitterness of a good Emergency Wakeup Coffee.
I’ll still concede that it sounds like a bit of a crazy thing to do, hurling a lump of frozen dairy product into your pint. But I absolutely insist that you try it.
(EXTREMELY)POSTSCRIPT, March 2024: I recently learned that the above unaccountably and unforgivably leaves out the crucial role played by Annika Corley, then one of my regulars at Malthouse, in convincing me to try this beautiful nonsense. Some time prior to this, she’d been at the bar and asked if we’d make iStout into a float, if she brought her own ice cream. She insisted I try it, despite apparently considerable resistance from me — which is strange to think, now, since I loved a cola float / spider when I was a kid, but it seems I was at that stage of beer geek where I was a bit too precious and reverential about things (I have since evolved, and absolutely love mixing and mucking around with all kinds of beer). I relented, tried it, was amazed, and the idea clearly lodged in my brain prompting the above-mentioned dream a while later. Annika, meanwhile, earned sufficient credit that she later convinced me to try pumpkin pie — and was right, again.
Verbatim: 8 Wired ‘iStout’ Ice Cream Float 15/4/11 $12 @ Reg, Kapiti Choc/Vanilla $3 @ Star Mart. 10% 500ml. I had actual dreams about this. And it’s everything I ever wanted it to be — although the Rolling Stones aren’t here… The bitterness of the stout makes for awesomely unexpected curveballs of flavour to the face. It’s like a grown-up milkshake. I got looked at very strangely, making this. Partially for the ingredients — and camera, book + tripod — but also for the huge idiotic grin on my face. The bitter curveballs seem to be thrown from someone hiding in the bubbles — spoonfulls of foam have it most. Feeling tipsy after having a “milkshake” is odd.
1: Spookily-enough — and speaking of Oddities of the Brain — I was just consulting the Blessed Wikipedia to get the uppy and downy accents the right way round (High School French was a long time ago) and I stumbled upon the related weirdness of jamais vu. That’s apparently the thing I was talking about rather recently, wherein the known-to-be-familiar suddenly becomes somehow alien and strange; I got it while writing about Heather Ale’s ‘Grozet’ ale, and overusing the word “weird” (ironically).
And now for something completely different. Because gueuze beers are different in a staggering and mind-bending way. Some people are entirely horrified by them, despite otherwise being big beer nerds. Other people would drink them all day and all night and go a bit kittens-with-catnip at the mere sight of one. Myself, I’m somewhere in the middle. (Though it’s the latter people who freak me out more than the former. By quite a margin.)
Brewing is a delightful mix of Bucket Science and Rocket Science — it calls for meticulousness roughly as often as it demands a healthy dose of “fuck it; biff that in and see what happens”. And so while you’ve got brews that call for very-particular strains of yeast, carefully cultured over decades and gently prodded in some desirable direction, genetically speaking — you’ve also got beers that are basically made by quite-literally leaving the windows open and just running with whatever-the-Hell drifts in on the breeze. Then these beers, the lambics, go out of their way to emphasise their oddness by using older, dried (and so less-potent) hops and usually fairly easy-going malts; a subtler canvas upon which the Jackson-Pollock-y crazypants of their random yeasts can shine. Lambics often have fruit (or fruit syrup) added, but a “gueuze” is an unsweetened blend of young and old lambic, and they get a bit… eccentric.
It’s one of those Belgian styles which quickly calls for the word funk. Surprising adjectives flow from people who are praising these things: musty, sour, medicinal, cheesy. The blessed subjectivity is in sharp relief; devotees and detractors will describe them almost identically, really differing only on whether on not they personally find those characters appealing. Tim and I probably enjoyed drinking this more than we enjoyed it, if that makes any sense. It was a hell of a ride: an enjoyably confusing and confronting barrage of sensory assaults clanging around and in a strangely fascinating way, like when forgotten change works its way out of the pocket of your jeans as they go around in the tumble-drier. It’s baffling, but never quite enough to make you give up. Each sip put a pained and alarmed look on our faces, but it was never very long before we went back for more; you just can’t not, somehow. The sheer weirdness of it prompted some hilarious conversation.
Sticking with obviously-positive descriptors for a moment, this had the sharp tartness of a cleansingly-acidic white wine. The fruit flavour in the forefront of my mind was crabapples — and I’m a sucker for crabapples, since I grew up with a tree full of them in the front yard. But there’s just no denying the scarier flavours: an imperfectly-made homebrew cider, the too-clean chemical smell of hospital disinfectant, the spiky aroma of a bowl of lemons just about to start rotting, and the dried-sweat stench of a gym towel that sat neglected in a corner somewhere and missed last week’s round of laundry.
But like I say, people who love them love them. Try one when you’re feeling brave — or give one to someone who foolishly says something like “just get me a beer, anything, I don’t mind; beer’s beer”, if you’re feeling particularly bastardly.
Verbatim: Lindeman’s ‘Cuvée René’ Gueuze 11/4/11 $16 ÷ 2 with Tim @ MH. He had an embarrassing run-in with a Lambic, way back; threw it out, thinking it was off. Ah, our pre-geek days. Lovely hazy gold. Turning-fruit, hospitally nose. Amy freaked out: nappies with lemons growing in. The sterile-chemically-ness is in there. Along with the usual crabapples I like. It is confronting. Hard to imagine the people who’d casually drink it. Tim: homebrew cider. Totally. A glass of gym-towel; dry and sweaty.
A third appearance, here, for dearold ‘George’. Not because it’d changed a whole bunch, or any other newsworthy reason — rather because the Diary was always about recording bloody-marvellous beer moments as much as it was for keeping notes of the new to guard against my hopelessly-crap memory.
The weather was getting wintery, I’d had a long week at work, and was just keeping to myself and turning my Sunday into a ‘Domesticity Day’ full of neglected laundry and other household stuff that is somehow even easier to fall behind on when you work nights. I wandered to the supermarket in the evening and realised there was room in the week’s budget for a nice bottle of beer — well, it’s more fair to say that I slightly rearranged the week’s budget to make sure there was room. We’d been selling the new batch of this at work, but I hadn’t had a chance to have one yet, so the What To Buy decision was unusually-easy.
Just-about everyone compares this to hot cross buns. Perhaps that’s partially down to the Easter-ish1 timing of its annual release, but there’s an undeniable similarity in both the spice flavours and the malty bigness. What there bloody-well isn’t, though, is any of the godawful glugginess of a hot cross bun nor any of their horrible here-and-there raisins — an inexcusable waste of grapes, if you ask me. I guess this is the danger in these comparisons — and I’m not sure if my frequent fondness for slightly more whacked-out and metaphorical ones counts as me trying to avoid that problem, or makes me even more prone to it. I guess the point is this: even if you’re appalled by the ‘received tasting note’ for something, taking a gamble might prove rewarding. And: Taieri George is a stonking great pint of seasonally-apt deliciousness, year after year.
Also, there’s a rare-ish glimpse of a beer perched right here (he says, gesturing beside the keyboard he’s currently using, on his desk at home). At-home beers much more often tend to be comforting, sessionable old-standbys rather than the sorts of things which (usually) make the Diary — the actual physical thing-of-which is also right there, behind the BrewDog coaster, in its second incarnation. The original Diary (now full) is on the bookcase, just out of shot. These things really do exist.
Verbatim: Emerson’s ‘Taieri George’ 10/4/11 $9 from NW, at home, after a Domesticity Day and a PKB. The traditional dark, dark ruby. Nice spicy nose; cinnamon + nutmeg — but then, I can’t cook and can never remember the canonical ones. 500ml 6.8% We always say Hot Cross Buns, but this is so much nicer. I mean, it’s a liquid, so it avoids that horrid gluggy stodge, and retains the nice spicey flavours. Perfect on an Autumn night.
1: Seriously, ‘moveable feasts’? What the Hell sort of history-keeping descends to that level? Easter is arguably the most theologically-important event in the Christian story, and everyone’s okay with its anniversary swinging wildly from March 22 to April 25? That kinda freaks me out, as an ‘outsider’. The Wikipedia page on the ‘Computus’ problem makes for baffling reading, leaving me wondering why no one succeed in fixing a damn date — and suspecting that all that peculiar mathstronomya was a way to confound the ‘common people’ and maybe also something of a make-work program for monks who otherwise didn’t really have that much to do.b — a: You start from the 21st of March (but there’s a schism over whether you use the ‘new calendar’ or the old one) because that’s the vernal equinox (except it’s usually not), wait until the next ‘lunar month’ starts (which will happen at the ‘new moon’, though there’s a fudge-factor built into deciding just what counts, for that) and then you add fourteen days, because that’ll take you to the next full moon (except it often won’t), and then (finally) you look to the next Sunday — that is apparently “Easter day”. I think. — b: Except the Trappists, of course. They make beer. So I’m more okay with them.
As you’d probably guess, we buy a lot of beer at work. And frequently, it seems we fill in the corners of an order with some half-dozens of especially random stuff. Because why not?
Peter and I were working one Saturday afternoon,1 and these things were staring at us from the fridge, prompting questions for which we didn’t even have the beginnings of answers. Perhaps the Overboss (being mostly-Scottish) was already familiar with it when he ordered it, or maybe he was just being nostalgic and whimsical. But it was a mystery to us, and the Blessed Internets were contradictory in their reports and thereby less help than usual. So, being good empiricists, we just had one. And being publicly-minded learners-of-things, we also cut in those people with the unanswerable questions. That did carve a 330ml bottle into a half-dozen shares, but what we lacked in per-person sample size, we made up in roundtable (or over-bar) discussion.
Handily, this both mild, and weird — two things which are usually enough to stimulate controversy and conversation on their own. I’m a fan of both factors, in general, but only half warmed to this — I certainly didn’t enjoy it as much as the weirder beers by the same brewery, which also makes ales flavoured with heather and pine. I should elaborate on my Diary note: I don’t only like my weird beers to be very-weird — the favourable comparisons Dave (from Hashigo) and I were drawing for this were to Nøgne Ø’s lemongrass ale, which I’d had relatively-recently — but I wanted this to be weirder. It would’ve suited being weirder; not being moreso tipped the mildness dangerously close to unforgiveable limpness.
And damn, “weird” is another one of those words that look weird when you type them or read them too-many times in quick succession. Appropriately enough, I suppose.
Verbatim: Grozet Gooseberry & Wheat Ale 9/4/11 random bottle @ MH. 330ml ÷ 6 including Peter, Dave & Denise. From the brewery who make the heather Fraoch and the pine Alba. This was controversial in the crowd. Dave would buy a keg, Denise thought it was too… nothing, normal. I’m half way. I like weird, but I want weirder. Nose was better than taste — tinned pineapple, says Pete.
1: Er, Saturday the 9th of April 2011, obviously. As you can tell from the datestamp. But I’m writing this on a Thursday evening in June. Which shows you how bad the backlog has gotten. This time-travelling posting-plan does my head in sometimes, self-inflicted as it is.
A new Yeastie Boys release is usually accompanied by an informal round of Guess What The Hell The Name Refers To. Ordinarily, it’s something musical — and often something alarmingly obscurely musical, more to the point, so you don’t really feel bad when the allusion sails clear over your head. Guesswork was enjoyably hopeless, here, as they’d changed trains entirely and gone with an old family nickname — “Hold the Wall”1 — for an ancestor who “once held up a wall while his workmates escaped from a collapsing mine”. So, something suitably big, and strong, and full of character, right? Damn right.
But it may well get away from you, this one. A rewarding and enjoyable pint; one you won’t tire of easily, for sure. It’s a beer with legs and which can walk, as one of us at work put it, referring to the longevity its interestingness supplies — provided, crucially, that you remember there are some scary hobnail boots on the end of those legs, because this is a beer which could kick your ass if you forget that it’s 6.8%. Its suitability to the colder turn of weather coinciding with its launch caused a few people to lose track of that fact.
My early reaction to it amused my colleagues as I rode a rollercoaster of big hoppy zing, massive fruity fatness, and delicious malty oomph. They’re all nicely commingled in a proper pint, but in my first tasting glass they conspired to line up in order and take turns slapping silly grins on my face. After a day or two, I usually settle on a super-brief description to give curious customers and my phrase for this evolved quickly into “marmalade on malt biscuits” — another in a long line of Cliffs Notes that sound a little gross when you think about them too much, but which somehow capture the mood, the fun, and maybe the point. And I don’t even like actual marmalade or malt biscuits, singly. But their hypothetical marriage comes instantly to mind with the deliciously zesty hop fruitiness covering (but failing to smother) that hugely malty foundation.
Apparently (as I write this up way too late, with May turning into June), a second batch is on the way and Stu has been nearly-obsessively pointing out that the recipe has changed around quite a bit — which is, partly, just par for the course for these guys if you think back to ‘Pot Kettle Black’ (or indeed anything else that they’ve released more than once). It’ll be interesting to see how it varies, but so long as it still stands up to its name (and namesake), it’ll be worth a go.
Verbatim: Yeastie Boys ‘Hud-a-Wa” Strong 5/4/11 just on tap @ MH, after Kaibosh & Nerding. I had a little taste and loved the hopzing-fruit-malt rollercoaster, so am having a full one before going home. Very clear, gorgeous red-hinted rich dark amber colour. The story behind the name is a good one — and caught us all off guard by not being music-related. Easily straight up with Old 95 or Golden Pride or whatevs. Huge malty aftertaste, like biscuits. Positively oodles going on in there, but stitched very smoothly together. Zesty marmalade on malt biscuits.
1: Rendered in appropriately-old-timey Scots, which our (mostly-Scottish) Overboss at the Malthouse assures me should be pronounced much closer to Hud-a-war than the initially-tempting Hud-a-wah.
An experimental offering from George (him of the original Diary) and myself, in which we enjoy a beer while pondering the history and various happenings that surround the stuff. We’re aiming to keep things accessible and conversational (hopefully with some guest conversationalists along the way), so have a listen, join in through comments or on Twitter or however — and pass it around to anyone you think might also enjoy it.
A direct download is also available, so you can throw this on the mp3-playing-gizmo of your choice — if listening at work would be a little obvious, or something. There’s also a podcast-specific RSS feed available that should get along nicely with Google Reader or iTunes or what-have-you.
Show notes:
(2.10) As the ‘About’ page explains, a “chilly bin” might otherwise be known as an “Esky” or “cooler” — depending on where you’re from.
(4.00) I tried to smuggle Emerson’s ‘Taieri George’ out from under its Easterish / hot-cross-buns-ish comparisons when recently uploading an old Diary entry.
(4.40) We don’t really mind that we just lost Speight’s as a potential sponsor.
(5.00) The marvellous ‘King & Godfree’ bottlestore / deli does still exist.
(11.00) We bloody loves Emerson’s ‘Bookbinder’, we do. George and me both. It’s doubtless what started me on my Midstrength Obsession, too.
(13.15) Fittingly, “all I know” about Tangerines is wrong: they’re not from Tangiers, merely named so because they were originally imported from there.
(14.45) Pilsner is from 1842, so “mid” 1800s — not “late” as I often get wrong.
(16.45) My initial ramblings about Grey Market Imports caused a bit of a stir, but were buried within a Diary entry about Sierra Nevada Pale Ale.
(18.00) “Dairy” might be a bit like “Chilly Bin”, I fear. Localisation of this term is particularly baffling, so: corner store / convenience store / milk bar / deli. You know what I mean, right?
(19.30 & 26.00) I had a Russian River ‘Pliny the Elder’ which I didn’t like as much as I wanted to like, so it’s become iconic of this problem, for me.
(24.40) “Tastes like strawberry” hearkens back to a beer that I first had at George’s house which had recurring infection problems (our bottle, mercifully, escaped).
(27.30) George — quite the Movie Nerd — is terribly embarrassed to note that it was Ice Cube, not LL Cool J, who featured in Anaconda.
(28.00) Film names do change around a lot, but seriously, the sequel to Piranha 3D looks like it might be called Piranha 3DD. Knowing this, however, didn’t make up for George’s shame at getting the James Cameron titbit slightly off: ‘Avatar Jim’ directed the original sequel (if that makes sense; you know, the one after the original original).
(31.10) George would like to point out that this is likely your one-and-only-one opportunity to hear me admit that I’m controlled by the Universe.
(33.00) Beer Store deals (only partially?) in the Grey, whereas Hashigo Zake’s online ‘Cult Beer Store’ traffics solely in the White. I’ve had bloody marvellous beers from both. As with literally everything, Your Mileage May Vary.
(35.00) Yeastie Boys ‘Pot Kettle Black’ is increasingly available. You should have some, if you haven’t — if you have, have more, or try one of its variant editions. I rambled most about the troublesome name for the style when I had a Deschutes ‘Hop in the Dark’.
(38.00) I lamented Invercargill’s ‘rebranding’ when I not-long-ago uploaded the from-long-ago Diary entry for ‘Biman’ — as I will keep spelling it, thank you.
(40.00) Midstrength News debuts here, though it’s yet to attract the name (it will, later…) — and the 8 Wired ‘Underwired’ reference shows you how long we’ve been meaning to do this.
(41.00) How the hell did I so-readily know that Angostura Bitters (which I don’t even like) is 44.7% ABV? That’s some worryingly-Rain-Man nonsense.
Lawks, I’ve fallen way behind on the updates again. The value of t has crept up to about 60 days. I knew it’d been a while, but the absurdly blue sky in this photo — compared against the much more me-ish weather we’ve been having laterly — really tipped me off. Excuses include occasionally-stonkingly-high levels of busy-ness at work, and a few technological problems I’ve been having with plugins not playing nice with other plugins.
But no mind; onwards!
This was me ‘auditioning’ a beer I’d never had before, contemplating its potential inclusion in a beer tasting I was running for some folks at the ACC. The brief was ‘A reintroduction to the New Zealand craft beer scene’; just a nice general run-down on ‘what’s happening’ — and you won’t be able to talk much about that for quite a while yet without mentioning the long shadow cast by the February earthquake. I’d recently watched a video featuring the aftermath at the Cassels & Sons brewery which was equal-parts horrific (in the wreckage), amazing (in the near-misses) and inspiring (in their obvious ‘fuck it; we’ll get back on track’ attitude); if you haven’t seen it, you should. I resolved to include one of their beers in the line-up, and given that it already included quite a few darker, weightier things, I thought I’d give this one a go.
And really, it’s a perfectly lovely thing. Nice, mild golden ale with a distinct-but-not-overblown fruity sideline from the Elderberries1 Elderflowers. At a nudge under 4%, it fits anyone’s definition of ‘sessionable’ and so would be a freakin’ marvellous barbeque-and-general-summer-mooching companion. It was a pretty big hit at the tasting, and I just found it a good bit more enjoyable than I ever found, say, Mata’s vaguely-similarly-pitched honey and feijoa golden ales.
The next tasting I did on a basically-identical theme was a few weeks into the colder weather, so I swapped out this for their ‘Dunkel’ without even bothering to give it an audition like this one had. It quickly justified that decision, winning over the crowd and proving to be a nicely roasty dark lager — which apparently pushes it closer to being more-properly a Schwarzbier; the distinction between the two was a bit beyond my Beer Geek horizon, but this was a perfect time to learn. (Isn’t it always?) Here’s hoping these guys — and everyone else down there — get back to normality real soon.
Verbatim: Cassels & Sons ‘Elder Ale’ 30/3/11 $8 @ Reg, at home, auditioning for a beer tasting @ ACC on Friday. Lovely bottles, and nice to see some of their stuff after the earthquake, though it’ll be a while before they’re running again. 3.9% Elderflower-ed [that should be Elderberry-ed] ale, here. L&P-looking, flowers-and-funk nose. Decently quaffable and interesting. Nothing much, but not really trying to be. Middling near-golden ale, with an interesting sideline. Definitely good in the Sun.
1: Edited, 2 July 2011: I keep making that mistake; I fixed it when writing up my notes, but still made it here. Sheesh. Thanks to the Cassels crew for the incoming link, and the correction.
I’ve struggled for a while to come up with a similie for this. It might be the Beer Geek equivalent of an Adventure Freak climbing Everest and swimming the Channel in one weekend. Or, in Geek terms, of watching a whole season of The Wire in one sitting — with the commentary on, rather than the audio, or playing Sam & Max Hit the Road right through from memory without getting stuck. What I mean to say is: we pulled off a rather special Nerd Milestone, and it was bloody marvellous.
The big Belgian abbey ales are rightfully famous, particularly those made at the Trappist monasteries — the number of which in the brewing game has varied over the years, but currently stands at seven. And I’d venture to say that a good majority of Proper Beer Geeks haven’t had one of each in their ‘career’ — owing largely to the scarcity of Westvleteren, especially — let alone all in one night.1 It was way too much fun. The group I did this for / with had been doing occasional tastings at Malthouse for about two years and we’d mentioned the possibility of this a few times before. Finally, we got all our ducks in a row. I was almost-embarrassingly giddy with excitement and was way too distracted with hosting and tasting duties to take proper notes. Thankfully, one of the group acts as “scribe” for the choicest and weirdest comments; he’s planning on doing a blog post of his own about it, so I’ll share that when I can.
— La Trappe Bockbier
We started with La Trappe, partially since they were only relatively recently ‘let back in’ to the Authentic Trappist fraternity, after a brief falling-out over them contracting-out too much of the work. The only non-Belgian brewing monastery (being from just over the Northern border, in the Netherlands), their stuff is now pretty damn ubiquitous (they are the largest producer, though only by about 20% over Chimay and Westmalle) but we managed to find this one, a bock not normally seen on local shelves — it gets Double Bonus Uniqueness Points for being the only Trappist lager. It made for a nice start, an excellent point of comparison (since doppelbock is, broadly, the German cousin of the famous Belgian abbey ales), and a pleasant autumn sipper all on its own. To me, it just seemed like proper doppelbock; rich with a date-ish fruit flavour, and packing a strangely not-unwelcome mustiness.
— Achel ‘8’ Blond
From the biggest to the smallest producer — and the one which, in my experience, most Beer Nerds have particular trouble remembering when they try to list off the Trappists. Adding to the ease with which it slips the memory, Achel only got back into the beer-making game in 1998. The Germans had looted / salvaged their brew gear in the First World War and they never fully recovered until, in a rather-charming move, they were helped back onto their feet by Westmalle (the monastery from which their founding monks originally came) and Rochefort (a monastery founded by their own monks in turn). This was a zesty, charming blond/e (depending on your preference), somehow sweet and dry all at once. It did seem odd that a re-founded-in-the-nineties brewery would be so old-school in their packaging, though, but maybe the point was to hark right back to the early 20th Century. I did feel extra peculiar taking a photo of a blank white bottlecap — but I couldn’t not get the full set, once I’d started.
— Orval
Orval. Just “Orval”. Weirdly, for a bunch of Catholic monks, there’s no uniformity in the naming of each monastery’s different beers. There are abritrary-ish numbers, colours, and the single-double-triple ladder. Orval has no need for that, and their sole commercial2 beer screams uniqueness in other ways, too; it’s dosed-up with the usually-wild and usually-meticulously-avoided Brettanomyces yeast, something which lends flavours often described as ‘barnyardy’ or ‘saddle-ish’. If you look up the chemistry of these things, you’ll see that ‘Band-aids’ and ‘antiseptic’ are also listed among the commonly-evoked sensations — and they were very-much the lead roles in the one other bottle I’ve had of this, some time ago. Not so much that it was rendered unpleasant, but enough to make me a little anxious; nervous to have another in front of company. But damn, it was delicious. Still very different, but gorgeously sherberty and dry and zippy and delightful. A lot of that is probably down to it being conspicuously fresh, which usually means that the hoppiness is still quite forceful and the Brett-ish funk hasn’t ramped up much yet. There’s no need to necessarily fear an older bottle, though; consensus seems to be that it ages in waves — there must be some dizzyingly-complex chemistry going on, as different yeast strains play off against each others’ work over time — so the scary-chemical side comes and goes. It’s a dice roll, for sure. But a totally worthwhile one.
— Westmalle Tripel
Speaking (as I was, above) of naming systems: Westmalle’s one is strangely influential outside Trappist circles. Their original “Enkel, Dubbel, Tripel” approach named their beers according to their positions on an ascending scale of strength — the words, perhaps obviously, simply mean “single, double, triple” although “first, second, third” is probably more in the spirit, since their Tripel wasn’t necessarily three times boozier than their Enkel. Eventually, though, the second two words came to connote not just strength but also the particular character of Westmalle’s beers — their Dubbel happens to be dark, their Tripel is golden. So a ‘Tripel’ is no longer just your third-strongest beer (whoever you are); it should really be one like Westmalle’s. And speaking of that, we found it quite confrontingly gunpowdery — the flowery perfume quickly giving way to a hot taste. Perhaps owing to its relative lightness, it wore its high strength the perhaps most prominently of our set. I’m kind of sad to note this — but it must be true of one of the group, after all — but this was probably the least-well-received beer of the night. In the company it was in, that’s not the bad thing it could be, of course; is there such a thing as “praising with faint damn”?
— Westvleteren ‘12’
Maybe the anticipation and then overshadowing of this had something to do with the consensus on the Westmalle… This is far-and-away the hardest-to-get Trappist. They produce fractionally more than Achel but have charmingly-peculiar purchasing regulations in place — though the rumour of a mandated Oath to the Pope that you wouldn’t on-sell what you buy is disappointingly false; they instead just print a discreet “Do not resell” plea on your receipt. Between the brewery gate and this end of the World, the price skyrockets in a way that definitively proves demand: we bought two bottles for NZ$60 each, which was us getting a good deal with which we were delighted. But demand isn’t the point for the monks at Westvleteren. Trappist monasteries are obliged (as a matter of doctrine) to be ‘productive’ in some commercial way to support themselves and some charitable works, and one assumes that the bigger brewing operations (like Westmalle and Chimay) are rationalised on the grounds that more money equals more charity. Westvleteren don’t go in for that, brewing only enough to “be able to afford being monks”. Hell, they don’t even spring for labels, instead cramming all the legally-required text onto the bottlecap. Now that’s frugal.
Despite (and probably partially because of) their protestations and reluctance, though, their beer is legendary. Which always brings that peculiar sort of nervousness to your first encounter with it, when you’re never sure how much of the Emperor’s New Beer phenomenon might be propelling the mystique or quite how you’ll ‘come out’ as not liking it, if you don’t. But damn, I had no such worries with this. I can honestly say that it didn’t remotely disappoint; it was stunning and wonderful and everything I wanted it to be. It took me ages to take my first taste, because the aroma was just bloody lovely enough. My feeble notes list chocolate and fruit characters and a definite Weet-bix-ish / Milo-ish maltiness. Which doesn’t come close to capturing anything. Suffice to say I’d happily go in on another sixty-dollar bottle. And I earn even less money than you probably think.
— Rochefort ‘10’
And then we threw this into a massively unfair Tough Act to Follow situation, but it performed very well, bless its pretty blue bottlecap. Rochefort ‘10’ is the biggest of their three, which are all essentially rungs on a ladder of heftiness, rather than a trio of distinct varieties — in choosing their classification scheme, they’ve opted for a combination of seemingly-abritrary numbers with colour-coded caps. (My math might be off here, but I suspect that their ‘6’, ‘8’ and ‘10’ are references to ABW — alcohol by weight, rather than the more-usual alcohol by volume.) It was really delightful, and an interesting point of comparison between the previous and the next of our set. We really liked the winey, porty, sour-fruity character and while there was some malt in the aroma there wasn’t really any chocolate flavour in the taste, at least compared to the Westvleteren. My notes record us as comparing it to a bottle of Cab Sav that you left open and forgot about for days, but you liked enough / were thirsty enough that you just thought ‘fuck it; I’ll have it anyway’ — or an overloaded fruit bowl that you find on the turn after coming home from holiday. In a good way, you understand.
— Chimay ‘Bleue’
And finally, the last slot on our Dance Card went to an old friend. The Blessed Blue was certainly my first exposure to Trappist beer, and I’ve really never tired of it. Also, naturally, there’s the consideration that by this point of the evening we should probably be sticking to things more familiar than exotic if we’re to be remotely fair. Judging by the timing of the similies involving near-rotten fruit bowls with the Rochefort above, we got that about right. After six varied and powerful beers, though, this still held its own. Compared to the two which preceded it, its body was considerably lighter (reflected also in the drop in strength from 10.2% and 11.3% down to ‘just’ 9%), and the port-winey-ness milder than what you get in the Rochefort, but the spiciness came more to the front of the stage and put on a hell of a show. In the end, since we are at the end, there is a damn good reason that Chimay Blue is a classic.
1: “Dance Card” isn’t too foreign / old-timey an expression, is it? Such things really did exist — in some wonderfully weird forms — and something about the phrase just stuck in my head while planning this. 2: Like the other Trappists, Orval also make a patersbier (charmingly known as Petit Orval) for the consumption of the monks themselves. Much lighter in the booze department, these things are usually restricted to the monastery (and the obligatory adjacent tourist-distracting café / gift shop). Since I’ve finally knocked off this milestone, and since I have a longstanding Midstrength Obsession, I’m dead keen to try them. I’ll have to put a nigh-impossible Patersbier Dance Card on my To Do List.