Beer Diary Podcast s03e03: Beer Names (and Festivals, again), with Hadyn Green

Catching up for the first time in a while, and not long after a now-notorious kerfuffle over the ‘Death From Above’ beer put out by Garage Project (site of my day job, if you haven’t already noticed), my friend and fellow red-bearded beer writer Hadyn Green and I were about to have a ramble about potentially-offensive beer names when George leapt in and suggested / insisted we save it for a podcast. And here, perhaps obviously, is the result.

As it perhaps would’ve in the pub, conversation looped around the place — frequently bouncing back to the “beer names” theme, with detours for recent and upcoming festivals among other more-random topics (and no shortage of videogames).

As always, a direct download is available, there’s a podcast-specific RSS feed, and you should be able to get us on iTunesGeorge and myself can also both be reached on the Twitterthing, or you can leave comments here or on the Bookface; feedback is absolutely always welcome. Cheers!

Beers of the Week, s03e03
Beers of the Week, s03e03
'Death From Above' bottle label
‘Death From Above’  label
Hadyn and I, 'Matariki' 2012
Hadyn and I at ‘Matariki’
Yeastie Boys 'Golden Age of Bloodshed'
‘Golden Age of Bloodshed’, and a beetroot tattoo
Golding's Free Dive motto
Golding’s Free Dive motto: Beer is Love
Samuel Adams 'Boston Lager'
The original Diary and Sam Adams ‘Boston Lager’

— Show notes:

  • (0.45) George feels he undersold Hadyn, here, and now offers “writer, announcer, gamer, raconteur” — which is all definitely true — as a tagline. You can find Hadyn, on the Twitters and occasionally on Public Address, among many other pursuits.
  • (1.20) Beer of the Week #1: Regent 58 Stout. I’d link to the relevant column in FishHead, but the magazine stubbornly hasn’t properly joined the internets.
  • (3.50) Beer names and ‘offense’ versus good form, with the usual heavy disclaimers about my day job: I’m here strictly on my own time and not even remotely speaking on the brewery’s behalf. The seminal article on the Death from Above ‘nontroversy’ is worth a re-read, along with its comments and (in particular) Dom Kelly’s two blog posts thereafter — one pointed, one parodic. Moa’s ‘Black Power’ got Diary write-up, and ‘Bye Bye Blanket Man’ was one of one of the Wellington In A Pint beers we got through in a podcast episode last year.
  • (8.20) Apparently George cut out a lot of Apocalypse Now exegesis around here.
  • (9.20) I’ve had Murray’s (unrelated) ‘Heart of Darkness’, and it was great. By the way.
  • (10.10) People may notice my uneasy relationship with ‘open secrets’. I tend to want to make them more open. Which might get me in trouble, but I honestly think all sides of the Hopocalypse Now saga — as it could be called — are readily understandable; but clusterfuck inadvertently sparked by bad timing was unfortunate.
  • (12.50) There do exist a great deal of Hopocalypses.
  • (15.00) It’s entirely irrelevant to his point, but if you haven’t had the pleasure of the ‘Smoke & Oakum’ Gunpower Rum, you should. It’s sublime and fantastic. (But it is also fair to say that piracy isn’t free from controversial references, either! Moa are learning that the hard way, and while I think it’s obvious they didn’t intend to make the connection — they’d never be so subtle — they shouldn’t be at all surprised people could think so little of them. I just wish the media better-covered their actual nonsense.)
  • (17.10) The general feathered-wings motif is pretty common among U.S. Airborne logos and badges and whatnot, and you can find (weirdly childlike) versions with skulls and/or the slogan around the place, as well.
  • (18.30) Seriously, though, Spec Ops: The Line is a masterpiece.
  • (20.50) Oh look, there’s me still saying positive things about BrewDog.
  • (21.20) Blatantly sexist themed beers are left as an exercise for the listeners. Write in!
  • (22.20) Pumpclip Parade makes me equally sad, angry, and amused.
  • (23.10) I do hear of B.O.T.Y. #1 having consistency issues, as is par for the course for such small operations, so Y.M.M.V.. But I liked mine, and it wasn’t my first.
  • (24.30) Apparently the status of Haile Selassie vis-à-vis Rastafarianism is a little murkier than I suggest, here, but still. The philosopher in me always also asks how come cannabis is a sacrament, but people still shy away from hemlock tea?
  • (25.30) Beer of the Week #2: Townshend ‘Flemish Stout’.
  • (28.50) I notice that George didn’t edit this. So he’s probably mostly right.
  • (29.30) Blasphemous local beers are also left as an exercise for the audience.
  • (31.40) GABS debrief → Beervana preview. Last year’s posts, for comparison’s sake, form a good chunk of the May & June 2012 sections of the archive. Short version: tonnes of fun. And just awesome to see how the whole of Melbourne gets in the beery swing all week. I’ve got heaps of notes from this year; I’ll have to do a proper post. Dom’s write-up, just to throw you in his direction once more, is pretty-much bang on.
  • (39.30) The Hundredth Monkey Effect is, of course, bollocks. But still an apt analogy.
  • (42.20) From memory, it was Sam from Hashigo Zake who told me, and the beer was ‘Palate Wrecker’ (a.k.a. ‘Hamilton’s Ale’), from Green Flash. I’ll get some for B.O.T.Y..
  • (43.20) George fell into the double-negative trap and just meant “clarified”, here.
  • (45.45) Beer of the Week #3: 8 Wired ‘Bumaye’.
  • (48.50) The black market beer barter economy is a wonderful, unexpected thing.
  • (51.40) Malthouse’s West Coast IPA Challenge is today, in fact. This has taken me a little while to get online, evidently. Their Darkest Day was tonnes of fun, and hopefully becomes an annual thing. ‘Matariki’ falls outside, you know, Matariki this year and I suppose therefore reverts to simply being the Winter Ale Festival. Meanwhile, to return to the theme, Garage Project’s entry is ‘Love From Above’ — a straight-APA version of ‘Death’, without the unusual ingredients (chili, lime, mint), and rather-obviously referencing the aforementioned clusterfuck.
  • (53.10) The ‘Tribute’ trademarkThe Glengarry-Hancock’s video is, I repeat, utterly marvellous. You should watch it (again), and heap scorn upon them for that and for the trademark application. In an uncharacteristically-wise move, they’ve withdrawn their application. But seriously, fuck them for even trying.
  • (57.30) Recommendations:ParrotDog ‘BloodyDingo’, their GABS festival beer, arguably a potentially-slightly-controversial name, and surely the spiritual successor to Hadyn’s mighty BitterHound blend. Yeastie Boys ‘Golden Age of Bloodshed’, which is a reference to a kick-ass track, and was another potential source of ignition for a good old-fashioned moral panic (which never eventuated). Dave Wood’s ‘Beetnik’ is one of the only home-brewed beers in my Diary, and it’s utterly marvellous. Baylands American IPA, which narrowly avoids being an offensive style name.
  • (1.10.00) Hadyn’s Heineken lessons, with Franck.
  • (1.20.50) More Recommendations: Three Boys Oyster Stoat.
  • (1.22.25) Here Be Dragons: Sam Adams ‘Boston Lager’, says George. Now imported by “Independent”, about whom I rambled recently in the BrewDog context. In the end, I did write to them. BrewDog forwarded me to the Boundary Road chaps, who straight-facedly said they don’t mind how their whole business model is roundly and routinely ridiculed by the Scots they now import. But yes, I have a soft spot for Boston Lager, since it is Beer #1 in my Diary.
  • (1.26.10) Cue the music: ‘Shopping for Explosives’, by The Coconut Monkeyrocket. Audio editing done in Audacity. Habitual thanks to both.
GABS taps, late in the Festival
GABS taps, late in the Festival —  a great weekend that warrants a full post

6 thoughts on “Beer Diary Podcast s03e03: Beer Names (and Festivals, again), with Hadyn Green”

  1. I was invited to a Heineken Perfect Pour session with Franck Evers in Melbourne back in 2011. I agree with Hayden that his presentation is actually fantastic, in terms of the straightforward science and no bullshit delivery of everything about serving and selling Heineken beer.

    He even spoke frankly (or…franckly?) about the use of hop rho iso-alpha acids (hop extracts) to brew Heineken, and how it was designed to make people keen to drink more, so there was no spin on the script or context.

    Of course the presentation was 110% Heineken branded, but that’s the point of it. He’s a company man, after all. Nonetheless, fascinating stuff. And the guy is bursting with confident charisma (although, this presentation is pretty much all he does…all over the world). I am easily susceptible to suggestion, I think, so I may have been hypnotised by said charisma, but I did taste a clear difference between the bad pour and good pour. The bad pour was just rougher in the mouth and someone slightly harder to swallow. The good pour went down the throat more quickly and smoothly, and there was a better aroma on the good pour.

    Franck’s presentation is all over the web and youtube.

    Here’s my rookie write up from it:

    Anyway. Another great episode guys! Cheers!

    1. Cheers, James!

      I love that you can just Google “franck heineken” and discover that he has his own freakin’ YouTube channel. It is, like you say, pure company line stuff. I always find it fascinating how blatant they are about “mere brand”, and how smoothly they blend reasonable tips with pure bollocks.

  2. I’m no beer style guru but on the American IPA vs. American Pale Ale thing…

    Big, bitter and boozy != American Pale Ale.

    BJCP says:

    American Pale Ale vital statistics:
    OG: 1.045 – 1.060
    FG: 1.010 – 1.015
    IBUs: 30 – 45
    SRM: 5 – 14
    ABV: 4.5 – 6.2%

    American IPA vital statistics:
    OG: 1.056 – 1.075
    FG: 1.010 – 1.018
    IBUs: 40 – 70
    SRM: 6 – 15
    ABV: 5.5 – 7.5%

    Apparently Tuatara APA is 5.8% / 50IBU so right at (or above) the top end of what you could consider an APA. I wonder how much Tuatara’s APA (and APA) have shaped our expectations of what an American Pale Ale should be and blurred the line between APA and American IPA for NZ consumers.

    Renaissance Discovery might be a good example of the other end of the APA style range.

    At least that’s my understanding – having brewed exactly one APA and no AmIPA.


    1. Cheers for that! I guess I have been hoodwinked by the most-famous examples. (Or things branded as such.) That, or the style guides are falling behind usage. Which is equally possible and brings up all sorts of lovely arguments of the sort I usually have when ranting about dictionary design. Which I do surprisingly often.

Have at it: