Molson ‘Canadian’

Molson 'Canadian', on Canada Day (Malthouse, 1 July 2011)
Molson 'Canadian', on Canada Day

I do plan on going through the ‘backlog’ of the pen-and-paper Diary, still. The Great Rethink wasn’t me walking away from that so much as it’s just me giving myself room for other things as well. I’ll probably be a little more fast-and-loose with some of the intervening entries — I do have nearly ten months to catch up on, after all. Sheesh. (Onwards!)

It was minutes past midnight, as the basically-anonymous 30th of June transformed into the 1st of July — Canada Day.1 I had a few ideas burbling in my head for the much-more-famous Fourth of July and so felt some sort moral obligation to celebrate this national day further North, too. I’m a sucker for Occasion Beers, and national days make excuses for such — Australia Day being my personal favourite, for various reasons.

Molson isn’t any kind of craft darling; it’s ultra-massive mainstream golden lager. But I can happily report that it’s not crap. Were it smuggled very-slightly back in time and into the ‘Chosen One’ Choosing Session we’d had a few days prior, it would comfortably take second place: no real trace of faults, but no real substantive charm, either.

Molson 'Canadian', thinks it's Spiderman (Malthouse, 1 July 2011)
Molson 'Canadian' thinks it's Spiderman

But what it does have is the single-greatest health warning / mandatory Take It Easy message I think I’ve ever seen: “Great Beer. Great Responsibility.” It’s mere inches away from quoting Spiderman, which makes me very happy indeed, giant nerd that I admittedly am. Obviously, the logic of it doesn’t go through, since this is very definitely not “great beer”, but it’s a rather delightful way of putting things, all the same. I’d suggest that other people adopt the phrase, but it turns out that they went and trademarketed it, the hockey-loving bastards. Beer-and-trademarks is becoming a truly depressing ongoing theme — though this is a very minor instance of it — and doubtless one I’ll have to get back to and give a proper going-over one day.2

Diary II entry #118, Molson 'Canadian'
Diary II entry #118, Molson 'Canadian'

Original Diary entry: Molson ‘Canadian’ 30/6/11 →3 1/7/11 Happy Birthday Canada! I’m a sucker for an Occasion Beer, and had never had this, so here we go. Doesn’t really deserve a reputation as a Budweiser of the North. Is perfectly clean and easy. Would be a very comfortable 2nd place in the above, for example. Only the merest hint of funk on the nose, otherwise a good example of lawnmoweresque blandness-as-a-virtue.

1: The Blessed Wikipedia assures me that, here in New Zealand and Australia, the first of July is ‘International Tartan Day’, which I hadn’t previously heard of — though it does seem to have a nicely defiant origin, which I could probably get behind.
2: It got something of an airing in the write-ups of Invercargill ‘Sa!son’, Budweiser, and the Stoke beers, among other random mentions here and there. (If you were curious / couldn’t find the “search” box.)
3: Good thing I changed post-dating regimes. God knows what I would’ve done with that.

Have at it: