{"id":6952,"date":"2014-01-31T11:45:39","date_gmt":"2014-01-30T22:45:39","guid":{"rendered":"http:\/\/philcook.net\/beerdiary\/?p=6952"},"modified":"2015-08-19T15:25:38","modified_gmt":"2015-08-19T03:25:38","slug":"how-to-buy-a-beer","status":"publish","type":"post","link":"https:\/\/philcook.net\/beerdiary\/2014\/01\/31\/how-to-buy-a-beer\/","title":{"rendered":"How to buy a beer"},"content":{"rendered":"<figure id=\"attachment_6954\" aria-describedby=\"caption-attachment-6954\" style=\"width: 225px\" class=\"wp-caption alignright\"><a href=\"http:\/\/philcook.net\/beerdiary\/wp-content\/uploads\/ParrotDog-Otis.jpg\" rel=\"lightbox[6952]\"><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"6954\" data-permalink=\"https:\/\/philcook.net\/beerdiary\/2014\/01\/31\/how-to-buy-a-beer\/parrotdog-otis\/\" data-orig-file=\"https:\/\/philcook.net\/beerdiary\/wp-content\/uploads\/ParrotDog-Otis.jpg\" data-orig-size=\"600,800\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;Picasa&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;1373712540&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;}\" data-image-title=\"ParrotDog &amp;#8216;Otis&amp;#8217;\" data-image-description=\"&lt;p&gt;ParrotDog &amp;#8216;Otis&amp;#8217;&lt;\/p&gt;\n\" data-image-caption=\"&lt;p&gt;ParrotDog &amp;#8216;Otis&amp;#8217;&lt;\/p&gt;\n\" data-medium-file=\"https:\/\/philcook.net\/beerdiary\/wp-content\/uploads\/ParrotDog-Otis-225x300.jpg\" data-large-file=\"https:\/\/philcook.net\/beerdiary\/wp-content\/uploads\/ParrotDog-Otis.jpg\" class=\"size-medium wp-image-6954\" src=\"http:\/\/philcook.net\/beerdiary\/wp-content\/uploads\/ParrotDog-Otis-225x300.jpg\" alt=\"ParrotDog 'Otis' (Golding's Free Dive, 13 July 2013)\" width=\"225\" height=\"300\" srcset=\"https:\/\/philcook.net\/beerdiary\/wp-content\/uploads\/ParrotDog-Otis-225x300.jpg 225w, https:\/\/philcook.net\/beerdiary\/wp-content\/uploads\/ParrotDog-Otis.jpg 600w\" sizes=\"auto, (max-width: 225px) 100vw, 225px\" \/><\/a><figcaption id=\"caption-attachment-6954\" class=\"wp-caption-text\">ParrotDog &#8216;Otis&#8217; \u2014 or, in context, &#8220;George Clooney in an offbeat philosophical sci-fi mindfuck directed by Shane Black&#8221;<a name=\"tag-howto1\"><\/a><a href=\"#fn-howto1\"><sup>1<\/sup><\/a><\/figcaption><\/figure>\n<p>A little while ago \u2014 you&#8217;ll notice a few references to more-wintery weather in the recording \u2014 I sat down with <a title=\"@meganjwhelan\" href=\"https:\/\/twitter.com\/meganjwhelan\" target=\"_blank\">Megan Whelan<\/a> of <a href=\"http:\/\/thewireless.co.nz\/\" target=\"_blank\">The Wireless<\/a>\u00a0for a little ramble about <em><a title=\"'How to buy a beer', on thewireless.co.nz\" href=\"http:\/\/thewireless.co.nz\/themes\/excess\/how-to-buy-a-beer\" target=\"_blank\">how to buy a beer<\/a><\/em>. A seemingly-simple task, perhaps, but one that can be done all the better with a little preparation and practice.\u00a0I offer a few suggestions for navigating this boom time of beer \u2014 and even though the audience\u00a0<em>here<\/em>\u00a0might consider they already have this stuff down, I offer it in the hopes you&#8217;ll take it on board, pass it around, and use it as a little internal check to make sure you&#8217;re treating the newbies nicely.<\/p>\n<p>It&#8217;s been posted during The Wireless&#8217; month of <a href=\"http:\/\/thewireless.co.nz\/themes\/excess\" target=\"_blank\">Excess<\/a>, amid (excellent) articles on binge drinking and the traps of the wrong kinds and quantities of consumption, so it also takes on a small character of Manifesto For Better Drinking, broadly in line with what <a title=\"@goodbeermatt\" href=\"https:\/\/twitter.com\/goodbeermatt\" target=\"_blank\">Matt Kirkegaard<\/a> was <a title=\"'A new motto for consuming alcohol?', on abc.net.au\" href=\"http:\/\/blogs.abc.net.au\/queensland\/2014\/01\/not-a-music-festival-a-beer-festival.html\" target=\"_blank\">saying the other day<\/a> \u2014 Drink Less, Drink Better; Drink for Flavour, Not for Effect \u2014 what <a title=\"'Thinking about Drinking', on the Stone &amp; Wood blog\" href=\"http:\/\/stoneandwood.com.au\/2014\/01\/thinking-drinking\/\" target=\"_blank\">Stone &amp; Wood pondered on their blog<\/a>, and what <a title=\"soba.org.nz\" href=\"http:\/\/www.soba.org.nz\/\" target=\"_blank\">SOBA<\/a> were getting at with <a title=\"'Embroidered Beer', on the Brookston Beer Bulletin\" href=\"http:\/\/brookstonbeerbulletin.com\/embroidered-beer\/\" target=\"_blank\">their superadorable poster campaign<\/a>. I&#8217;ll write more fully on the Moral Panic we find ourselves mired in soon but \u2014 spoiler alert \u2014 this kind of cultural change is our only hope and too-often ignored or underestimated.<\/p>\n<p>The full piece is streamable just below<a name=\"tag-howto3\"><\/a><a href=\"#fn-howto3\"><sup>\u2020<\/sup><\/a> \u2014 or, of course, <a title=\"'How to buy a beer', on thewireless.co.nz\" href=\"http:\/\/thewireless.co.nz\/themes\/excess\/how-to-buy-a-beer\" target=\"_blank\">at the original site itself<\/a> (which you should also check out) complete with a slightly mad-faced shot of yours truly caught mid-ramble \u2014 but as a preview, my Commandments are simply these:<\/p>\n<ul>\n<li><strong>Be open<\/strong> \u2014 break from choice-constraining factors like brand loyalty, peer pressure and habit; seek advice, and give it due (but not deferential) consideration<\/li>\n<li><strong>Be informed<\/strong> \u2014 about the basics of styles,<a name=\"tag-howto2\"><\/a><a href=\"#fn-howto2\"><sup>2<\/sup><\/a> about the lies you&#8217;ll be sold (if you&#8217;re not careful), about whatever factors you decide are worth caring about<\/li>\n<li><strong>Be assertive<\/strong> \u2014 treasure your considered and tested preferences; hold them proudly<\/li>\n<li><strong>And be nice<\/strong> \u2014 service workers are underpaid, under-appreciated and perhaps disproportionately-often Dealing With Stuff \u2014 but they might just make the perfect collaborator in finding a wonderful little sequence of delicious beers<\/li>\n<\/ul>\n<p><iframe loading=\"lazy\" src=\"http:\/\/www.thewireless.co.nz\/audio\/remote_player?id=22\" width=\"100%\" height=\"62\" frameborder=\"0\"><\/iframe><\/p>\n<hr \/>\n<p><span style=\"font-size: small;\"><a name=\"fn-howto1\"><\/a><strong>1:<\/strong> Originally, I had Joss Whedon in this slot. Then I realised that it was analogy-breaking in that the Parrots, as much as I love their stuff, just haven&#8217;t been in production long enough to wear those metaphorical boots. So I&#8217;ll give them <a title=\"'Shane Black', on Wikipedia\" href=\"http:\/\/en.wikipedia.org\/wiki\/Shane_Black\" target=\"_blank\">Shane Black<\/a>\u2019s; please understand that&#8217;s high praise, from me.\u00a0<a href=\"#tag-howto1\">\u2191<\/a><\/span><br \/>\n<span style=\"font-size: small;\"><a name=\"fn-howto2\"><\/a><strong>2:<\/strong> Which I only manage in the <em>very<\/em> broadest strokes, off the top of my head and towards the end of the piece. I&#8217;d like to go back and rough out a better Consumer Guide to Basic Beer Styles, but that&#8217;s for another time.\u00a0<a href=\"#tag-howto2\">\u2191<\/a><\/span><br \/>\n<span style=\"font-size: small;\"><a name=\"fn-howto3\"><\/a><strong>\u2020:<\/strong> Technical difficulties. Please hold&#8230;\u00a0<a href=\"#tag-howto3\">\u2191<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A little while ago \u2014 you&#8217;ll notice a few references to more-wintery weather in the recording \u2014 I sat down with Megan Whelan of The Wireless\u00a0for a little ramble about how to buy a beer. A seemingly-simple task, perhaps, but one that can be done all the better with a little preparation and practice.\u00a0I offer &hellip; <a href=\"https:\/\/philcook.net\/beerdiary\/2014\/01\/31\/how-to-buy-a-beer\/\" class=\"more-link\">Continue reading <span class=\"screen-reader-text\">How to buy a beer<\/span> <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[4],"tags":[],"class_list":["post-6952","post","type-post","status-publish","format-standard","hentry","category-blahblah"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":7520,"url":"https:\/\/philcook.net\/beerdiary\/2014\/09\/14\/beer-diary-podcast-s04e04\/","url_meta":{"origin":6952,"position":0},"title":"Beer Diary Podcast s04e04: Women &#038; Beer \u2014 part 2","author":"Phil","date":"September 14, 2014","format":false,"excerpt":"Following straight on \u2014 after a quick re-play of the introduction, thanks to some clever editing by George \u2014 from last weekend's episode, we're delighted to present the second half of our Very Special podcast takeover on Women & Beer, by women, drinking beer. Megan, Beth, Hayley and Steph continue\u2026","rel":"","context":"In &quot;Podcast episodes&quot;","block_context":{"text":"Podcast episodes","link":"https:\/\/philcook.net\/beerdiary\/category\/podcast-episodes\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":600,"url":"https:\/\/philcook.net\/beerdiary\/2008\/11\/25\/three-boys-golden-ale\/","url_meta":{"origin":6952,"position":1},"title":"Three Boys Golden Ale","author":"Phil","date":"November 25, 2008","format":false,"excerpt":"Pure summer gorgeousness. A very pale straw, and slightly hazy here since the small amount of sediment was a wee bit agitated-in. As Scott (the Bar Manager) puts it \"it's fruity, it's flirty, it's fantastic\". Absurdly refreshing, and apparently a \"single malt\" beer (which is fairly cute), it's got an\u2026","rel":"","context":"In &quot;Actual Diary entries&quot;","block_context":{"text":"Actual Diary entries","link":"https:\/\/philcook.net\/beerdiary\/category\/diary\/"},"img":{"alt_text":"Three Boys Golden Ale","src":"https:\/\/i0.wp.com\/philcook.net\/beerdiary\/wp-content\/uploads\/Three-Boys-Golden-Ale-300x225.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":569,"url":"https:\/\/philcook.net\/beerdiary\/2008\/11\/08\/tuatara-ardennes\/","url_meta":{"origin":6952,"position":2},"title":"Tuatara &#8216;Ardennes&#8217;","author":"Phil","date":"November 8, 2008","format":false,"excerpt":"Verbatim: Tuatara 'Ardennes'. A belgian-style strong golden ale from local favourites Tuatara. Just recently back on tap at work, and thereby eligible for staff drinks. Huzzah. One of our regulars (a formidable Beer Nerd) rates it as the #2 All-Around Best Value Beer Buy on the Planet, which isn't a\u2026","rel":"","context":"In &quot;Actual Diary entries&quot;","block_context":{"text":"Actual Diary entries","link":"https:\/\/philcook.net\/beerdiary\/category\/diary\/"},"img":{"alt_text":"Tuatara 'Ardennes'","src":"https:\/\/i0.wp.com\/philcook.net\/beerdiary\/wp-content\/uploads\/Tuatara-Ardennes-225x300.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":18004,"url":"https:\/\/philcook.net\/beerdiary\/2016\/03\/29\/beer-diary-podcast-s05e05\/","url_meta":{"origin":6952,"position":3},"title":"Beer Diary Podcast s05e05: Crowd, Fun, Ding","author":"Phil","date":"March 29, 2016","format":false,"excerpt":"Damn these recurrent hiatuses. It happened again, as these things do. But we're back this week \u2014 rather fittingly, after the long weekend \u2014 with a little look at crowdfunding in the beer business, some reminiscences over my marvellous trip to the Mussel Inn, and looking forward to the Great\u2026","rel":"","context":"In &quot;Podcast episodes&quot;","block_context":{"text":"Podcast episodes","link":"https:\/\/philcook.net\/beerdiary\/category\/podcast-episodes\/"},"img":{"alt_text":"Mussel Inn tap bank, plus miscellany","src":"https:\/\/i0.wp.com\/philcook.net\/beerdiary\/wp-content\/uploads\/Mussel-Inn-Taps-and-chaos-150x150.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":18730,"url":"https:\/\/philcook.net\/beerdiary\/2017\/01\/28\/boycotts\/","url_meta":{"origin":6952,"position":4},"title":"Boycotts in Boomtime","author":"Phil","date":"January 28, 2017","format":false,"excerpt":"This piece originally appeared in the summer edition of SOBA's magazine,\u00a0The Pursuit of Hoppiness. A few recent discussions of whether (and how) we should more-openly mix our politics and our pitching or\u00a0purchasing have reminded me to belatedly post it here. Introducing himself and his mission, Michael Jackson (the drinks writer,\u2026","rel":"","context":"In &quot;Rambles and rants&quot;","block_context":{"text":"Rambles and rants","link":"https:\/\/philcook.net\/beerdiary\/category\/blahblah\/"},"img":{"alt_text":"The header from my Pursuit of Hoppiness piece (Summer 2016, p60)","src":"https:\/\/i0.wp.com\/philcook.net\/beerdiary\/wp-content\/uploads\/Boycotts-header.jpg?resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/philcook.net\/beerdiary\/wp-content\/uploads\/Boycotts-header.jpg?resize=350%2C200 1x, https:\/\/i0.wp.com\/philcook.net\/beerdiary\/wp-content\/uploads\/Boycotts-header.jpg?resize=525%2C300 1.5x, https:\/\/i0.wp.com\/philcook.net\/beerdiary\/wp-content\/uploads\/Boycotts-header.jpg?resize=700%2C400 2x"},"classes":[]},{"id":16440,"url":"https:\/\/philcook.net\/beerdiary\/2015\/03\/25\/a-session-beer-session-this-saturday\/","url_meta":{"origin":6952,"position":5},"title":"A session beer session, this Saturday","author":"Phil","date":"March 25, 2015","format":false,"excerpt":"This weekend, I'm off down to Christchurch for the Great Kiwi Beer Festival; my third annual visit for what has proved to be a bloody marvellous day in the park with ten thousand of your closest strangers \u2014 with a distinct sideline of embarrassing Bogan Dadmusic. It's probably too late,\u2026","rel":"","context":"In &quot;Metablogging&quot;","block_context":{"text":"Metablogging","link":"https:\/\/philcook.net\/beerdiary\/category\/meta\/"},"img":{"alt_text":"Session beer session planning","src":"https:\/\/i0.wp.com\/philcook.net\/beerdiary\/wp-content\/uploads\/Session-session-planning.jpg?resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/philcook.net\/beerdiary\/wp-content\/uploads\/Session-session-planning.jpg?resize=350%2C200 1x, https:\/\/i0.wp.com\/philcook.net\/beerdiary\/wp-content\/uploads\/Session-session-planning.jpg?resize=525%2C300 1.5x, https:\/\/i0.wp.com\/philcook.net\/beerdiary\/wp-content\/uploads\/Session-session-planning.jpg?resize=700%2C400 2x"},"classes":[]}],"_links":{"self":[{"href":"https:\/\/philcook.net\/beerdiary\/wp-json\/wp\/v2\/posts\/6952","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/philcook.net\/beerdiary\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/philcook.net\/beerdiary\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/philcook.net\/beerdiary\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/philcook.net\/beerdiary\/wp-json\/wp\/v2\/comments?post=6952"}],"version-history":[{"count":31,"href":"https:\/\/philcook.net\/beerdiary\/wp-json\/wp\/v2\/posts\/6952\/revisions"}],"predecessor-version":[{"id":17291,"href":"https:\/\/philcook.net\/beerdiary\/wp-json\/wp\/v2\/posts\/6952\/revisions\/17291"}],"wp:attachment":[{"href":"https:\/\/philcook.net\/beerdiary\/wp-json\/wp\/v2\/media?parent=6952"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/philcook.net\/beerdiary\/wp-json\/wp\/v2\/categories?post=6952"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/philcook.net\/beerdiary\/wp-json\/wp\/v2\/tags?post=6952"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}