{"id":5849,"date":"2013-08-25T17:50:46","date_gmt":"2013-08-25T05:50:46","guid":{"rendered":"http:\/\/philcook.net\/beerdiary\/?p=5849"},"modified":"2014-02-02T19:14:05","modified_gmt":"2014-02-02T06:14:05","slug":"sunday-reading-130825","status":"publish","type":"post","link":"https:\/\/philcook.net\/beerdiary\/2013\/08\/25\/sunday-reading-130825\/","title":{"rendered":"Sunday Reading"},"content":{"rendered":"<figure id=\"attachment_5852\" aria-describedby=\"caption-attachment-5852\" style=\"width: 225px\" class=\"wp-caption alignright\"><a href=\"http:\/\/philcook.net\/beerdiary\/wp-content\/uploads\/Yeastie-Boys-Big-Mouth.jpg\" rel=\"lightbox[5849]\"><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"5852\" data-permalink=\"https:\/\/philcook.net\/beerdiary\/2013\/08\/25\/sunday-reading-130825\/yeastie-boys-big-mouth\/\" data-orig-file=\"https:\/\/philcook.net\/beerdiary\/wp-content\/uploads\/Yeastie-Boys-Big-Mouth.jpg\" data-orig-size=\"600,800\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;Picasa&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;}\" data-image-title=\"Yeastie Boys&amp;#8217; Big Mouth Zine (My house, 25 August 2013)\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;Yeastie Boys&amp;#8217; Big Mouth Zine&lt;\/p&gt;\n\" data-medium-file=\"https:\/\/philcook.net\/beerdiary\/wp-content\/uploads\/Yeastie-Boys-Big-Mouth-225x300.jpg\" data-large-file=\"https:\/\/philcook.net\/beerdiary\/wp-content\/uploads\/Yeastie-Boys-Big-Mouth.jpg\" class=\"size-medium wp-image-5852\" title=\"Yeastie Boys' Big Mouth Zine (My house, 25 August 2013)\" alt=\"Yeastie Boys' Big Mouth Zine\" src=\"http:\/\/philcook.net\/beerdiary\/wp-content\/uploads\/Yeastie-Boys-Big-Mouth-225x300.jpg\" width=\"225\" height=\"300\" srcset=\"https:\/\/philcook.net\/beerdiary\/wp-content\/uploads\/Yeastie-Boys-Big-Mouth-225x300.jpg 225w, https:\/\/philcook.net\/beerdiary\/wp-content\/uploads\/Yeastie-Boys-Big-Mouth.jpg 600w\" sizes=\"auto, (max-width: 225px) 100vw, 225px\" \/><\/a><figcaption id=\"caption-attachment-5852\" class=\"wp-caption-text\">Yeastie Boys&#8217; &#8216;Big Mouth&#8217; Zine<\/figcaption><\/figure>\n<p>A day of rest sounds like a fine idea, as the peak of the local beer-business-craziness begins at last to recede \u2014 and even though my Sunday has been relatively productive so far, it&#8217;s certainly been <em>restfully so<\/em>. My general timetable still hasn&#8217;t settled down so much that I&#8217;m getting a lot of Rambling Time, but my Reading Time is mercifully intact and I wanted to start sharing a little of it more widely \u2014 since there are metric bucketloads of good stuff out there worth casting your own eyeballs over.<\/p>\n<p>My intention is to do this kind of thing regularly, making little bookmarks as trawl the internets with my morning coffee during the week. I&#8217;m sure I&#8217;ll miss out plenty of gems this time, my memory being what it is, but here&#8217;s plenty to get started with:<\/p>\n<ul>\n<li><strong>Yeastie Boys&#8217; birthday zine, Big Mouth:<\/strong> A lovely surprise in the Hashigo Magazine Rack was the above-pictured little masterpiece, produced to celebrate five years of operation for Sam &amp; Stu. Em&#8217;s been reading it on the porch as I assemble this post, and blurbed it simply as &#8220;positively cool&#8221;. It&#8217;s got ramblings, disturbingly hilarious imagery, oddball humour \u2014 and even occasional mentions of, you know, beer. I&#8217;m not sure if they will or have already put it online, or whether it&#8217;ll remain an old-school dead-tree production, but it&#8217;s worth seeking out for sure.<\/li>\n<li><strong>Let There Be Beer: <\/strong>Melissa Cole dissects <a href=\"http:\/\/letmetellyouaboutbeer.co.uk\/index.php\/let-there-be-tears\/\" target=\"_blank\">a tragically shallow and bland promotion<\/a>, which reminds me all too much of Lion&#8217;s local <a href=\"http:\/\/philcook.net\/beerdiary\/2013\/06\/02\/made-to-match\/\" target=\"_blank\">&#8216;Made To Match&#8217;<\/a> attempt. Despite a wealth of potential awesomeness in the &#8220;beer and food&#8221; field, these fail entirely. Sad.<\/li>\n<li><strong>Beervana debriefs:<\/strong> I&#8217;m grotesquely overdue to write up my own \u2014 it&#8217;s here on my computer, in draft form, and was originally even a\u00a0<em>Beervana Preview<\/em>, before ingloriously falling off my bike like a complete gumby on my way to the Brewer&#8217;s Guild Awards thwarted my plans of posting\u00a0<em>that<\/em> \u2014 but the task has been ably handled, in images and text and video, by <a href=\"http:\/\/thebeerproject.com\/blog\/2013\/08\/beervana-2013\/\" target=\"_blank\">Jed Soane<\/a>, <a href=\"http:\/\/wellingtonista.com\/2013\/08\/13\/they-who-drink-beer-will-think-beer\/\" target=\"_blank\">Tim Herbert<\/a>\u00a0&amp; <a href=\"http:\/\/www.stuff.co.nz\/manawatu-standard\/opinion\/blogs\/from-drinker-to-brewer\/9059880\/Digesting-Beervana\" target=\"_blank\">Jono Galuszka<\/a>, and <a href=\"http:\/\/www.youtube.com\/watch?v=2RXOdQq7Nb4\" target=\"_blank\">Paul Wicksteed<\/a> respectively \u2014 and that&#8217;s\u00a0<em>just for starters<\/em>.<\/li>\n<li><strong>The (Full) Session:<\/strong> James has returned from his Little Country travels, during which I had the fortune to meet him (lovely chap), and posted <a href=\"http:\/\/beerbarband.com\/2013\/08\/20\/the-session-78-roundup-you-pitched-you-scored\/\" target=\"_blank\">his round-up of &#8216;Elevator Pitch&#8217; rambles<\/a>\u00a0\u2014 of which there are a\u00a0<em>lot<\/em>, and I&#8217;m very much enjoying going through them slowly, adding most of the authors to my forever-expanding Feedly (if they weren&#8217;t there already). A whole mass of short pieces is a great way to survey the scene and see what a diverse mob of awesomely opinionated weirdos we all are.<\/li>\n<li><strong>A little post-awards profile of Martin Townshend<\/strong>, whose beers I seem to habitually (and deservedly) recommend <a href=\"http:\/\/philcook.net\/beerdiary\/podcast\/\" target=\"_blank\">on the podcast<\/a>, which is worth it just for the photo that makes him look like a mischievous little imp, <a href=\"http:\/\/www.stuff.co.nz\/nelson-mail\/news\/9079066\/Tiny-craft-brewer-taking-on-the-big-boys\" target=\"_blank\">hardly bigger than a bucket<\/a>.<\/li>\n<li><strong>Moa&#8217;s annual meeting results:<\/strong> As much as <a href=\"http:\/\/en.wikipedia.org\/wiki\/Misleading_graph#Truncated_graph\" target=\"_blank\">a non-zero-axis graph<\/a> irritates me every damn time, I&#8217;ll admit to being transfixed by <a href=\"https:\/\/www.nzx.com\/markets\/NZSX\/securities\/MOA?icharts=true\" target=\"_blank\">the movement of Moa&#8217;s share price<\/a>. Michael Donaldson, last week, wrote <a href=\"http:\/\/www.stuff.co.nz\/life-style\/food-wine\/drinks\/9046501\/Is-Moa-heading-for-extinction\" target=\"_blank\">a great little piece<\/a> about their recent and ongoing woes, and it&#8217;s been the subject of plenty of pondering which I&#8217;ll (mostly) leave alone for now. It&#8217;s interesting that their publicly-traded status opens a window into usually-private meetings; the notes from their recent annual meeting are online and worth a read to see <a href=\"https:\/\/www.nzx.com\/companies\/MOA\/announcements\/239931\" target=\"_blank\">how the (at best) terminally deluded talk amongst themselves<\/a>. Personally, my favourite bit is this, from Geoff Ross:<br \/>\n<blockquote><p>To start, I would like to re state the Moa Vision \u2014 &#8216;To Become New Zealand&#8217;s beer brand, globally&#8217;.<a href=\"#fn-sunday130825-1\"><sup>1<\/sup><\/a><a name=\"tag-sunday130825-1\"><\/a> Given New Zealand&#8217;s growing beverage credentials worldwide, given that every country has a beer brand attached to it \u2014 Mexico Corona, Australia Fosters, Italy Peroni etc. We believe we have the brand story, the exportability via our shelf life, and provenance and identity to be this brand for New Zealand.<\/p>\n<p>Craft Beer continues to be in growth worldwide. And whilst there are more entrants, there will only be a small number of participants that have the capability \u2014 skills, capital, and experience \u2014 to become a business of scale and global in nature. We believe Moa has what it takes to be one of these brands.<\/p><\/blockquote>\n<p>I put it to you that anyone who doesn&#8217;t mind the contradictions in that pitch (and how akwardly it sits beside boasts of being a &#8220;super-premium&#8221; beverage)<a href=\"#fn-sunday130825-2\"><sup>2<\/sup><\/a><a name=\"tag-sunday130825\"><\/a> either doesn&#8217;t know what the fuck they are talking about \u2014 or is speaking to a room full of people who don&#8217;t know what the fuck <em>they<\/em> are talking about and is attempting to extort as much money as possible from them before they figure it out.<\/li>\n<\/ul>\n<hr \/>\n<p><span style=\"font-size: small;\"><a name=\"fn-sunday130825-1\"><\/a><strong>1:<\/strong> Not that I should have to be the one to point this out to them, but the &#8220;vision&#8221; in <a href=\"http:\/\/philcook.net\/beerdiary\/2012\/10\/13\/the-moa-ipo\/\" target=\"_blank\">the original IPO document<\/a> was to create &#8220;New Zealand&#8217;s beer, globally&#8221; \u2014 letting that troublesome word\u00a0<em>brand<\/em> slip in before the comma is perhaps a revealingly significant difference, and <a href=\"http:\/\/www.youtube.com\/watch?v=IzK1GLvwj4g\" target=\"_blank\">down that road lies sublime ridiculousness<\/a>.\u00a0<a href=\"#tag-sunday130825\">\u2191<\/a><\/span><br \/>\n<span style=\"font-size: small;\"><a name=\"fn-sunday130825-2\"><\/a><strong>2:<\/strong> In case you need help: clear-bottle-and-a-citrus-wedge Corona is the poster child for &#8220;it&#8217;s just too damn hot, I&#8217;ll have a vaguely-beer-flavoured sparkling water, thanks&#8221;; Fosters is popular internationally as mass-market swill, reduced to the kind of shallow commodity that just gets brewed under license close to wherever its sold, and so laughable in its home market that even its parent company <a href=\"http:\/\/www.brewsnews.com.au\/2013\/07\/crown-lager-making-australias-finest-even-more-finer-er\/\" target=\"_blank\">wanks on about &#8220;Crown Lager&#8221; instead<\/a>; and Peroni&#8217;s just, well, an incredibly boring example of the same. <em>Those<\/em> were Ross&#8217; three examples? How incredibly out of touch\u00a0<em>is<\/em> he?\u00a0<a href=\"#tag-sunday130825-2\">\u2191<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A day of rest sounds like a fine idea, as the peak of the local beer-business-craziness begins at last to recede \u2014 and even though my Sunday has been relatively productive so far, it&#8217;s certainly been restfully so. My general timetable still hasn&#8217;t settled down so much that I&#8217;m getting a lot of Rambling Time, &hellip; <a href=\"https:\/\/philcook.net\/beerdiary\/2013\/08\/25\/sunday-reading-130825\/\" class=\"more-link\">Continue reading <span class=\"screen-reader-text\">Sunday Reading<\/span> <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[55],"tags":[56],"class_list":["post-5849","post","type-post","status-publish","format-standard","hentry","category-interesting-finds","tag-sunday-reading"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":6950,"url":"https:\/\/philcook.net\/beerdiary\/2014\/02\/02\/sunday-reading\/","url_meta":{"origin":5849,"position":0},"title":"Sunday Reading","author":"Phil","date":"February 2, 2014","format":false,"excerpt":"They treated the rest of that day as though it was a Sunday, that is to say what you should expect of a Sunday. You need time for big and complicated new concepts to shake themselves down in your brain slowly, without damaging what is already there. \u2014 Terry Pratchett\u2026","rel":"","context":"In &quot;Mediawatch&quot;","block_context":{"text":"Mediawatch","link":"https:\/\/philcook.net\/beerdiary\/category\/interesting-finds\/"},"img":{"alt_text":"Pretty Things 'Jack d'Or' (My house, 15 December 2013)","src":"https:\/\/i0.wp.com\/philcook.net\/beerdiary\/wp-content\/uploads\/Pretty-Things-Jack-d-Or-240x300.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":7353,"url":"https:\/\/philcook.net\/beerdiary\/2014\/08\/09\/weekend-re-reading-beer-for-a-year\/","url_meta":{"origin":5849,"position":1},"title":"Weekend (re-)Reading: Beer For A Year","author":"Phil","date":"August 9, 2014","format":false,"excerpt":"I've been meaning to re-read Alice Galletly's marvellous 'Beer For A Year' for ages. Despite best intentions, my own output is still at a low ebb \u2014 you should see the brimming Drafts folder I have on here1 \u2014 which often prompts me to go back through things I've enjoyed\u2026","rel":"","context":"In &quot;Mediawatch&quot;","block_context":{"text":"Mediawatch","link":"https:\/\/philcook.net\/beerdiary\/category\/interesting-finds\/"},"img":{"alt_text":"The Beer For A Year masthead","src":"https:\/\/i0.wp.com\/philcook.net\/beerdiary\/wp-content\/uploads\/Beer-For-A-Year-masthead-300x159.png?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":5895,"url":"https:\/\/philcook.net\/beerdiary\/2013\/09\/15\/sunday-reading-130915\/","url_meta":{"origin":5849,"position":2},"title":"Sunday Reading","author":"Phil","date":"September 15, 2013","format":false,"excerpt":"It's a vaguely productive but incredibly restoring weekend, here. I've been going through the dimmer recesses of my fridge and finally pulling out things like Brewaucracy's 'In Triplicate' \u2014 pictured, at right, not too long ago and still going as I write this \u2014and belatedly realised that last weekend was\u2026","rel":"","context":"In &quot;Mediawatch&quot;","block_context":{"text":"Mediawatch","link":"https:\/\/philcook.net\/beerdiary\/category\/interesting-finds\/"},"img":{"alt_text":"Brewaucracy 'In Triplicate'","src":"https:\/\/i0.wp.com\/philcook.net\/beerdiary\/wp-content\/uploads\/Brewaucracy-In-Triplicate-225x300.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":5873,"url":"https:\/\/philcook.net\/beerdiary\/2013\/09\/02\/sunday-reading-130901\/","url_meta":{"origin":5849,"position":3},"title":"&#8216;Sunday&#8217; Reading","author":"Phil","date":"September 2, 2013","format":false,"excerpt":"Attempt to start a new weekly tradition, miss your self-imposed deadline for just its second incarnation. That does sound a lot like a 'me' thing to do. But in my defence, it was my birthday. Well, my birthday\u00a0weekend \u2014 I took liberties with the calendar when the realities of work\u2026","rel":"","context":"In &quot;Mediawatch&quot;","block_context":{"text":"Mediawatch","link":"https:\/\/philcook.net\/beerdiary\/category\/interesting-finds\/"},"img":{"alt_text":"Moon Dog 'Black Lung III'","src":"https:\/\/i0.wp.com\/philcook.net\/beerdiary\/wp-content\/uploads\/Moon-Dog-Black-Lung-III-300x167.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":5957,"url":"https:\/\/philcook.net\/beerdiary\/2013\/09\/30\/sunday-reading-130929\/","url_meta":{"origin":5849,"position":4},"title":"Birthday Reading","author":"Phil","date":"September 30, 2013","format":false,"excerpt":"My recent little trip to Sydney was a marvellously-restoring one, but also did a fine job of further-breaking my already-fragile relationship with the \"working week\" as traditionally understood, in the process dealing another knock to my ongoing efforts to habituate myself into my Sunday Reading project.\u00a0The holiday also coincidentally contained\u2026","rel":"","context":"In &quot;Mediawatch&quot;","block_context":{"text":"Mediawatch","link":"https:\/\/philcook.net\/beerdiary\/category\/interesting-finds\/"},"img":{"alt_text":"Little Creatures IPA, and its older Pale Ale sibling","src":"https:\/\/i0.wp.com\/philcook.net\/beerdiary\/wp-content\/uploads\/Little-Creatures-IPA-300x221.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":7068,"url":"https:\/\/philcook.net\/beerdiary\/2014\/02\/24\/sunday-reading-2\/","url_meta":{"origin":5849,"position":5},"title":"Sunday Reading","author":"Phil","date":"February 24, 2014","format":false,"excerpt":"Well, I'm\u00a0compiling them on Sunday, anyway.\u2020 Unless you live in a very-tardy timezone or wait a while, I guess you're not actually reading them on one. It's been a couple of rather overwhelming weeks here at\u00a0Beer Diary HQ; busy, distracting, exhausting and gradually restoring \u2014 all in ways both good\u2026","rel":"","context":"In &quot;Mediawatch&quot;","block_context":{"text":"Mediawatch","link":"https:\/\/philcook.net\/beerdiary\/category\/interesting-finds\/"},"img":{"alt_text":"The Void Stares Also (Wellington harbour, 20 February 2014)","src":"https:\/\/i0.wp.com\/philcook.net\/beerdiary\/wp-content\/uploads\/The-Void-Stares-Also.jpg?resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/philcook.net\/beerdiary\/wp-content\/uploads\/The-Void-Stares-Also.jpg?resize=350%2C200 1x, https:\/\/i0.wp.com\/philcook.net\/beerdiary\/wp-content\/uploads\/The-Void-Stares-Also.jpg?resize=525%2C300 1.5x, https:\/\/i0.wp.com\/philcook.net\/beerdiary\/wp-content\/uploads\/The-Void-Stares-Also.jpg?resize=700%2C400 2x"},"classes":[]}],"_links":{"self":[{"href":"https:\/\/philcook.net\/beerdiary\/wp-json\/wp\/v2\/posts\/5849","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/philcook.net\/beerdiary\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/philcook.net\/beerdiary\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/philcook.net\/beerdiary\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/philcook.net\/beerdiary\/wp-json\/wp\/v2\/comments?post=5849"}],"version-history":[{"count":25,"href":"https:\/\/philcook.net\/beerdiary\/wp-json\/wp\/v2\/posts\/5849\/revisions"}],"predecessor-version":[{"id":6993,"href":"https:\/\/philcook.net\/beerdiary\/wp-json\/wp\/v2\/posts\/5849\/revisions\/6993"}],"wp:attachment":[{"href":"https:\/\/philcook.net\/beerdiary\/wp-json\/wp\/v2\/media?parent=5849"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/philcook.net\/beerdiary\/wp-json\/wp\/v2\/categories?post=5849"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/philcook.net\/beerdiary\/wp-json\/wp\/v2\/tags?post=5849"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}