{"id":20086,"date":"2019-02-28T19:20:22","date_gmt":"2019-02-28T06:20:22","guid":{"rendered":"http:\/\/philcook.net\/beerdiary\/?p=20086"},"modified":"2024-08-07T04:07:34","modified_gmt":"2024-08-06T16:07:34","slug":"headcount","status":"publish","type":"post","link":"https:\/\/philcook.net\/beerdiary\/2019\/02\/28\/headcount\/","title":{"rendered":"A New Zealand brewery headcount"},"content":{"rendered":"
\"\"<\/a>
Look! There\u2019s one, right there, lurking in the background. Move quietly. Don\u2019t startle it.<\/figcaption><\/figure>\n

I want to know how many breweries there are in New Zealand. And I honestly think it’s strange that it’s a hard thing to find out. Even the smallest of them is visible from hundreds of metres away, and they are usually literally bolted to the ground. This shouldn’t be difficult; we’re counting Kerer\u016b the brewery, not Kerer\u016b the bird<\/em>. And yet every total I’ve seen hit the news for years has seemed way off \u2015 so I decided to do my own survey, and my best estimate is that there are currently 141<\/del>\u00a0161<\/strong>.<\/span>1<\/sup><\/a><\/span><\/p>\n

<\/p>\n

I could do with some help checking that figure, so here’s my whole list.<\/span>2<\/sup><\/a><\/span> If you spot anything missing, or anything that shouldn’t be there, let me know and I’ll update it. I’m just one Wellingtonian; my first-hand knowledge beyond there is hugely limited. What we’re aiming for is an exhaustive list of all the operational, distinct, physical and fully-functional breweries<\/span>3<\/sup><\/a><\/span> in the country.<\/p>\n\n\n\n\n\t\n\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t
Name<\/th>Region<\/th>\n<\/tr>\n<\/thead>\n
Kainui<\/td>Northland<\/td>\n<\/tr>\n
McLeod's<\/td>Northland<\/td>\n<\/tr>\n
Phat House<\/td>Northland<\/td>\n<\/tr>\n
Three Mountains<\/td>Northland<\/td>\n<\/tr>\n
8 Wired<\/td>Auckland<\/td>\n<\/tr>\n
Alibi<\/td>Auckland<\/td>\n<\/tr>\n
Black Sands \/ Weezledog<\/td>Auckland<\/td>\n<\/tr>\n
Boogie Van<\/td>Auckland<\/td>\n<\/tr>\n
Brothers Beer City Works<\/td>Auckland<\/td>\n<\/tr>\n
Brothers Beer Juke Joint<\/td>Auckland<\/td>\n<\/tr>\n
DB Waitemata<\/td>Auckland<\/td>\n<\/tr>\n
Deep Creek Browns Bay<\/td>Auckland<\/td>\n<\/tr>\n
Deep Creek Silverdale<\/td>Auckland<\/td>\n<\/tr>\n
Dr Rudi's<\/td>Auckland<\/td>\n<\/tr>\n
Galbraith's<\/td>Auckland<\/td>\n<\/tr>\n
Hallertau<\/td>Auckland<\/td>\n<\/tr>\n
Independent<\/td>Auckland<\/td>\n<\/tr>\n
Laughing Bones<\/td>Auckland<\/td>\n<\/tr>\n
Liberty<\/td>Auckland<\/td>\n<\/tr>\n
Lion<\/td>Auckland<\/td>\n<\/tr>\n
Little Creatures Hobsonville<\/td>Auckland<\/td>\n<\/tr>\n
Mandrake<\/td>Auckland<\/td>\n<\/tr>\n
Mythica<\/td>Auckland<\/td>\n<\/tr>\n
Sawmill<\/td>Auckland<\/td>\n<\/tr>\n
Shakespeare<\/td>Auckland<\/td>\n<\/tr>\n
Steam<\/td>Auckland<\/td>\n<\/tr>\n
Sweat Shop<\/td>Auckland<\/td>\n<\/tr>\n
Urbanaut<\/td>Auckland<\/td>\n<\/tr>\n
Waiheke<\/td>Auckland<\/td>\n<\/tr>\n
Blue Fridge<\/td>Bay of Plenty<\/td>\n<\/tr>\n
Boilerhouse<\/td>Bay of Plenty<\/td>\n<\/tr>\n
Coromandel<\/td>Bay of Plenty<\/td>\n<\/tr>\n
Croucher<\/td>Bay of Plenty<\/td>\n<\/tr>\n
Fitzpatrick's<\/td>Bay of Plenty<\/td>\n<\/tr>\n
Hot Water<\/td>Bay of Plenty<\/td>\n<\/tr>\n
Lumberjack<\/td>Bay of Plenty<\/td>\n<\/tr>\n
Mata<\/td>Bay of Plenty<\/td>\n<\/tr>\n
Mount \/ Funk Estate<\/td>Bay of Plenty<\/td>\n<\/tr>\n
Rocky Knob<\/td>Bay of Plenty<\/td>\n<\/tr>\n
Slab<\/td>Bay of Plenty<\/td>\n<\/tr>\n
The Island<\/td>Bay of Plenty<\/td>\n<\/tr>\n
Brewaucracy<\/td>Waikato<\/td>\n<\/tr>\n
Electron<\/td>Waikato<\/td>\n<\/tr>\n
Good George<\/td>Waikato<\/td>\n<\/tr>\n
Lakeman<\/td>Waikato<\/td>\n<\/tr>\n
Ruapehu<\/td>Waikato<\/td>\n<\/tr>\n
Shunters Yard<\/td>Waikato<\/td>\n<\/tr>\n
Workshop<\/td>Waikato<\/td>\n<\/tr>\n
B Studio<\/td>Hawkes Bay<\/td>\n<\/tr>\n
Brave<\/td>Hawkes Bay<\/td>\n<\/tr>\n
Crazy Bay<\/td>Hawkes Bay<\/td>\n<\/tr>\n
Fat Monk \/ Abbey<\/td>Hawkes Bay<\/td>\n<\/tr>\n
Giant<\/td>Hawkes Bay<\/td>\n<\/tr>\n
Godsown<\/td>Hawkes Bay<\/td>\n<\/tr>\n
Hawke's Bay Independent<\/td>Hawkes Bay<\/td>\n<\/tr>\n
Napier Brewing Company<\/td>Hawkes Bay<\/td>\n<\/tr>\n
Roosters<\/td>Hawkes Bay<\/td>\n<\/tr>\n
Sunshine<\/td>Hawkes Bay<\/td>\n<\/tr>\n
Zeelandt<\/td>Hawkes Bay<\/td>\n<\/tr>\n
Mike's<\/td>Taranaki<\/td>\n<\/tr>\n
Shining Peak<\/td>Taranaki<\/td>\n<\/tr>\n
The Theoretical Brewer<\/td>Taranaki<\/td>\n<\/tr>\n
Three Sisters<\/td>Taranaki<\/td>\n<\/tr>\n
Wassail<\/td>Taranaki<\/td>\n<\/tr>\n
Brew Union<\/td>Manawatu<\/td>\n<\/tr>\n
Massey University<\/td>Manawatu<\/td>\n<\/tr>\n
Abandoned<\/td>Wellington<\/td>\n<\/tr>\n
Baylands<\/td>Wellington<\/td>\n<\/tr>\n
Beg, Borrow & Brew<\/td>Wellington<\/td>\n<\/tr>\n
Black Dog<\/td>Wellington<\/td>\n<\/tr>\n
Boneface<\/td>Wellington<\/td>\n<\/tr>\n
Choice Bros<\/td>Wellington<\/td>\n<\/tr>\n
Double Vision<\/td>Wellington<\/td>\n<\/tr>\n
Duncan's<\/td>Wellington<\/td>\n<\/tr>\n
Fork<\/td>Wellington<\/td>\n<\/tr>\n
Fortune Favours<\/td>Wellington<\/td>\n<\/tr>\n
Garage Project<\/td>Wellington<\/td>\n<\/tr>\n
Heyday<\/td>Wellington<\/td>\n<\/tr>\n
Kereru<\/td>Wellington<\/td>\n<\/tr>\n
Martinborough<\/td>Wellington<\/td>\n<\/tr>\n
Mean Doses<\/td>Wellington<\/td>\n<\/tr>\n
North End<\/td>Wellington<\/td>\n<\/tr>\n
Occasional Brewer<\/td>Wellington<\/td>\n<\/tr>\n
Panhead<\/td>Wellington<\/td>\n<\/tr>\n
ParrotDog<\/td>Wellington<\/td>\n<\/tr>\n
Ranger<\/td>Wellington<\/td>\n<\/tr>\n
Regent 58<\/td>Wellington<\/td>\n<\/tr>\n
Roots<\/td>Wellington<\/td>\n<\/tr>\n
SUP<\/td>Wellington<\/td>\n<\/tr>\n
Te Aro<\/td>Wellington<\/td>\n<\/tr>\n
Tinker Taylor<\/td>Wellington<\/td>\n<\/tr>\n
Tuatara<\/td>Wellington<\/td>\n<\/tr>\n
Tuatara Third Eye<\/td>Wellington<\/td>\n<\/tr>\n
Tui Brewery<\/td>Wellington<\/td>\n<\/tr>\n
Waitoa Social Club<\/td>Wellington<\/td>\n<\/tr>\n
Whistling Sisters<\/td>Wellington<\/td>\n<\/tr>\n
Eddyline<\/td>Tasman<\/td>\n<\/tr>\n
Golden Bear<\/td>Tasman<\/td>\n<\/tr>\n
Hop Farm<\/td>Tasman<\/td>\n<\/tr>\n
Hop Federation<\/td>Tasman<\/td>\n<\/tr>\n
League of Brewers<\/td>Tasman<\/td>\n<\/tr>\n
Mussel Inn<\/td>Tasman<\/td>\n<\/tr>\n
Sprig & Fern<\/td>Tasman<\/td>\n<\/tr>\n
Stoke<\/td>Tasman<\/td>\n<\/tr>\n
Townshend<\/td>Tasman<\/td>\n<\/tr>\n
Moa<\/td>Marlborough<\/td>\n<\/tr>\n
Renaissance<\/td>Marlborough<\/td>\n<\/tr>\n
Monteith's<\/td>West Coast<\/td>\n<\/tr>\n
West Coast<\/td>West Coast<\/td>\n<\/tr>\n
Beer Baroness<\/td>Canterbury<\/td>\n<\/tr>\n
Brew Moon<\/td>Canterbury<\/td>\n<\/tr>\n
Burke's<\/td>Canterbury<\/td>\n<\/tr>\n
Cassels<\/td>Canterbury<\/td>\n<\/tr>\n
Concept<\/td>Canterbury<\/td>\n<\/tr>\n
DB Draught Brewery<\/td>Canterbury<\/td>\n<\/tr>\n
Derelict<\/td>Canterbury<\/td>\n<\/tr>\n
Eagle<\/td>Canterbury<\/td>\n<\/tr>\n
Emporium<\/td>Canterbury<\/td>\n<\/tr>\n
Eruption<\/td>Canterbury<\/td>\n<\/tr>\n
Harrington's<\/td>Canterbury<\/td>\n<\/tr>\n
Hunter Hills<\/td>Canterbury<\/td>\n<\/tr>\n
Kaikoura<\/td>Canterbury<\/td>\n<\/tr>\n
Kaiser Brothers<\/td>Canterbury<\/td>\n<\/tr>\n
Rain Dogs<\/td>Canterbury<\/td>\n<\/tr>\n
Ship Hop<\/td>Canterbury<\/td>\n<\/tr>\n
The Fermentist<\/td>Canterbury<\/td>\n<\/tr>\n
The Laboratory<\/td>Canterbury<\/td>\n<\/tr>\n
Three Boys<\/td>Canterbury<\/td>\n<\/tr>\n
Twisted Hop<\/td>Canterbury<\/td>\n<\/tr>\n
Two Thumb<\/td>Canterbury<\/td>\n<\/tr>\n
Valley Brewing<\/td>Canterbury<\/td>\n<\/tr>\n
Wigram<\/td>Canterbury<\/td>\n<\/tr>\n
Wilderness<\/td>Canterbury<\/td>\n<\/tr>\n
Alpine Ale Works<\/td>Otago<\/td>\n<\/tr>\n
Altitude<\/td>Otago<\/td>\n<\/tr>\n
Arc<\/td>Otago<\/td>\n<\/tr>\n
Bannockburn<\/td>Otago<\/td>\n<\/tr>\n
Birch Street<\/td>Otago<\/td>\n<\/tr>\n
Canyon<\/td>Otago<\/td>\n<\/tr>\n
Cell Division<\/td>Otago<\/td>\n<\/tr>\n
Craftwork<\/td>Otago<\/td>\n<\/tr>\n
Emerson's<\/td>Otago<\/td>\n<\/tr>\n
Great King Street<\/td>Otago<\/td>\n<\/tr>\n
Green Man<\/td>Otago<\/td>\n<\/tr>\n
Ground Up<\/td>Otago<\/td>\n<\/tr>\n
Lake and Wood<\/td>Otago<\/td>\n<\/tr>\n
Manuherekia<\/td>Otago<\/td>\n<\/tr>\n
New New New<\/td>Otago<\/td>\n<\/tr>\n
Noisy<\/td>Otago<\/td>\n<\/tr>\n
Rhyme and Reason<\/td>Otago<\/td>\n<\/tr>\n
Rough Rock<\/td>Otago<\/td>\n<\/tr>\n
Scotts<\/td>Otago<\/td>\n<\/tr>\n
Search Light<\/td>Otago<\/td>\n<\/tr>\n
Sidewinder Brewery<\/td>Otago<\/td>\n<\/tr>\n
Speight's<\/td>Otago<\/td>\n<\/tr>\n
Stacpoole's<\/td>Otago<\/td>\n<\/tr>\n
Steamer Basin<\/td>Otago<\/td>\n<\/tr>\n
The Catlins<\/td>Otago<\/td>\n<\/tr>\n
Victoria Store<\/td>Otago<\/td>\n<\/tr>\n
Wanaka Beerworks<\/td>Otago<\/td>\n<\/tr>\n
Invercargill<\/td>Southland<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n\n
\"Infographic<\/a>
No, it isn’t. Unless you define “breweries” weirdly, or your sense of “approximately” is extremely generous<\/figcaption><\/figure>\n

So, 141<\/del>\u00a0161<\/strong>. That’ll go up a bit, as we add breweries I’ve never heard of \u2015\u00a0and<\/em> down a bit as we learn that some entries are contract producers, or share a facility with someone else, have closed, or whatever. Either way, the total is both\u00a0higher than I thought it would be,<\/span>4<\/sup><\/a><\/span> and\u00a0lower than anything you see making headlines. But two editions of the book\u00a0Brewed<\/em>, five years’ worth of ANZ Bank’s ‘Craft Beer Insights’, and most-recently a report from the New Zealand Institute of Economic Research\u00a0all<\/em>\u00a0had considerably higher totals, even half a decade ago. To get to those bigger numbers they just bundled contract producers in with brewpubs and freestanding breweries and barely even explained the difference \u2015 or, worse, actively buried it.<\/p>\n

There’s nothing inherently wrong with being a contract producer, of course. And there’s nothing wrong with\u00a0sometimes<\/em> loosening our language and talking about them and actual breweries together as a group \u2015 I do that around awards season, myself<\/a>. But when you’re pitching yourself as in any way comprehensive or rigorous and claiming to offer any kind of perspective on the industry, you just can’t gloss over the local popularity of contract brewing and how it differs from the “brick-and-mortar” way of doing things.<\/span>5<\/sup><\/a><\/span> All those other authors could’ve provided a breakdown of their total between different kinds of entities, but they just didn’t bother. I spent\u00a0one day<\/em> on this, online and occasionally on the phone. If you’re paying for \u2015 or paying attention to \u2015 research that is less intensive than what I can get done from my couch on my day off, you’re a sucker.<\/p>\n

\"Exerpt<\/a>
Some numbers, which might as well have been randomly generated<\/figcaption><\/figure>\n

The lazy way of doing things reached its most ridiculous height with the recent news salivating over how New Zealand has “more breweries per capita than anywhere else”<\/a>, according to a NZIER report released last week. Well, “released” isn’t the right word, because it actually hasn’t been made public\u00a0at all<\/em>, and won’t be for some time, if ever \u2015 according to the NZIER themselves and the Brewers Association, which commissioned it (a fact that went un-noted in too much of the coverage). I had to ask for a copy, and got an exerpt of a couple pages<\/a>, which don’t contain an actual list and reveal that the “methodology” was just to go to RateBeer.com<\/span>6<\/sup><\/a><\/span> and copy the\u00a0list of New Zealand producers there<\/a>\u00a0(and then add a few, from somewhere..?), even though it makes perfectly clear that it includes entities that aren’t “breweries”. They turned that into a per-capita figure of 4.15 breweries per 100K population,<\/span>7<\/sup><\/a><\/span> ahead of Australia, the UK, and the US.\u00a0My<\/em> list suggests the number should be 2.88<\/del> 3.29<\/strong> \u2015 which would put us significantly ahead of Australia, comparable the UK, and about half as prolific as Washington State in the US. Doesn’t that sound more plausible?<\/span>8<\/sup><\/a><\/span>\u00a0Of course, for a\u00a0real<\/em> comparison, we’d have to figure out if the overseas totals included or excluded contract producers and shared facilities, or\u00a0 \u2015 I honestly have no idea about that, and my suspicion is that the NZIER and the BA don’t either.<\/p>\n

The Brewers Association are a lobby group. And lobbyists are gonna lobby. That shouldn’t be surprising. It just makes me sad that people \u2015 especially, but not only, in the media \u2015 are so credulous about it.<\/span>9<\/sup><\/a><\/span>\u00a0If they can inflate the industry and distort their role in it, they gain leverage. So the data is polluted, on purpose. And everyone then just loses faith in data in general<\/em>. Most people with any kind of industry experience guessed figures well below 141 when I asked them. When the numbers in that make headlines are padded with numerous contract producers \u2015 functioning or not \u2015 it’s all too easy for people to look at an unfamiliar name on a list and assume\u00a0it’s just another one, when they might actually be people doing something interesting somewhere unexpected; people you could go visit. I\u00a0want<\/em> to go visit them. So I need to know who they\u00a0really are<\/em>.<\/p>\n

POSTSCRIPT, 7 August 2024: Jeff Alworth had a similar experience with the numbers in Oregon<\/a> (fittingly, given how prominent a comparison they were in the NZIER “report”). Reading that also reminded me I should include a link here to Michael Donaldson’s take on this same question<\/a> (albeit with a slightly different definition of “brewery” than mine), from 2022.<\/span><\/p>\n

\n","protected":false},"excerpt":{"rendered":"

I want to know how many breweries there are in New Zealand. And I honestly think it’s strange that it’s a hard thing to find out. Even the smallest of them is visible from hundreds of metres away, and they are usually literally bolted to the ground. This shouldn’t be difficult; we’re counting Kerer\u016b the … Continue reading A New Zealand brewery headcount<\/span> →<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[55,47],"tags":[],"class_list":["post-20086","post","type-post","status-publish","format-standard","hentry","category-interesting-finds","category-reports"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":2752,"url":"https:\/\/philcook.net\/beerdiary\/2011\/04\/20\/defamation-beetnik-ipa\/","url_meta":{"origin":20086,"position":0},"title":"Defamation ‘Beetnik’ IPA","author":"Phil","date":"April 20, 2011","format":false,"excerpt":"Stuck in the not-yet-uploaded limbo of the latter half of the first Diary is a stout by my now-flatmate; a big, delicious thing called 'Cottonpicker'. That was the first time I'd been moved to enter a homebrewed beer into my notes. And this here is the second. You could look\u2026","rel":"","context":"In "Actual Diary entries"","block_context":{"text":"Actual Diary entries","link":"https:\/\/philcook.net\/beerdiary\/category\/diary\/"},"img":{"alt_text":"Defamation 'Beetnik'","src":"https:\/\/i0.wp.com\/philcook.net\/beerdiary\/wp-content\/uploads\/Defamation-Beetnik-225x300.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":18707,"url":"https:\/\/philcook.net\/beerdiary\/2017\/02\/03\/2016-numbers\/","url_meta":{"origin":20086,"position":1},"title":"2016: By the numbers","author":"Phil","date":"February 3, 2017","format":false,"excerpt":"After an introspective and intentionally unstudied look back on 2016, I thought it might be nice to balance things out with some\u00a0data. 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So, like I did last time,\u2026","rel":"","context":"In "Beer awards"","block_context":{"text":"Beer awards","link":"https:\/\/philcook.net\/beerdiary\/category\/beer-awards\/"},"img":{"alt_text":"Neon signage at the ParrotDog bar, Lyall Bay","src":"https:\/\/i0.wp.com\/philcook.net\/beerdiary\/wp-content\/uploads\/ParrotDog-Nice.jpg?resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/philcook.net\/beerdiary\/wp-content\/uploads\/ParrotDog-Nice.jpg?resize=350%2C200 1x, https:\/\/i0.wp.com\/philcook.net\/beerdiary\/wp-content\/uploads\/ParrotDog-Nice.jpg?resize=525%2C300 1.5x, https:\/\/i0.wp.com\/philcook.net\/beerdiary\/wp-content\/uploads\/ParrotDog-Nice.jpg?resize=700%2C400 2x, https:\/\/i0.wp.com\/philcook.net\/beerdiary\/wp-content\/uploads\/ParrotDog-Nice.jpg?resize=1050%2C600 3x"},"classes":[]},{"id":539,"url":"https:\/\/philcook.net\/beerdiary\/2008\/11\/01\/founders-generation-ale\/","url_meta":{"origin":20086,"position":3},"title":"Founders ‘Generation Ale’","author":"Phil","date":"November 1, 2008","format":false,"excerpt":"Verbatim: Founders Generation Ale. An all-organic brewery, and organic farming\/whatever is something about which I could not give a toss. So: no points on for that, from me. But: indifference also means no points off. Provided the beer is good. And the beer is good. Straight up and down nutty\u2026","rel":"","context":"In "Actual Diary entries"","block_context":{"text":"Actual Diary entries","link":"https:\/\/philcook.net\/beerdiary\/category\/diary\/"},"img":{"alt_text":"Founders 'Generation Ale'","src":"https:\/\/i0.wp.com\/philcook.net\/beerdiary\/wp-content\/uploads\/Founders-Generation-Ale-225x300.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":390,"url":"https:\/\/philcook.net\/beerdiary\/2008\/05\/21\/macs-brewjolais-2008\/","url_meta":{"origin":20086,"position":4},"title":"Mac’s ‘Brewjolais’ 2008","author":"Phil","date":"May 21, 2008","format":false,"excerpt":"Verbatim: Mac's new(ish) 'Brewjolais', their stab at a pale ale. And it's a delightful little success, you'd have to say. A tasty, zingy little aromatic number that I've definitely taken a shine to. Afterthoughts, October 2010: Not just a 'pale ale', historical-me; a wet-hopped pale ale. Which is a great\u2026","rel":"","context":"In "Actual Diary entries"","block_context":{"text":"Actual Diary entries","link":"https:\/\/philcook.net\/beerdiary\/category\/diary\/"},"img":{"alt_text":"Mac's 'Brewjolais' 2008","src":"https:\/\/i0.wp.com\/philcook.net\/beerdiary\/wp-content\/uploads\/Macs-Brewjolais-2008-225x300.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":697,"url":"https:\/\/philcook.net\/beerdiary\/2009\/01\/27\/peak-brewery-monkey-point-ipa\/","url_meta":{"origin":20086,"position":5},"title":"Peak Brewery ‘Monkey Point’ IPA","author":"Phil","date":"January 27, 2009","format":false,"excerpt":"My payment for helping George and Robyn (mostly Robyn, actually, since George was wounded) move their furniture around in readiness for renovations. It's basically a ruthlessly traditional IPA. Originally, IPA was what happened when the English over-hopped and strengthened up their ales, so they'd survive the commute out to the\u2026","rel":"","context":"In "Actual Diary entries"","block_context":{"text":"Actual Diary entries","link":"https:\/\/philcook.net\/beerdiary\/category\/diary\/"},"img":{"alt_text":"Peak Brewery 'Monkey Point' IPA","src":"https:\/\/i0.wp.com\/philcook.net\/beerdiary\/wp-content\/uploads\/Peak-Brewery-Monkey-Point-225x300.jpg?resize=350%2C200","width":350,"height":200},"classes":[]}],"_links":{"self":[{"href":"https:\/\/philcook.net\/beerdiary\/wp-json\/wp\/v2\/posts\/20086","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/philcook.net\/beerdiary\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/philcook.net\/beerdiary\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/philcook.net\/beerdiary\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/philcook.net\/beerdiary\/wp-json\/wp\/v2\/comments?post=20086"}],"version-history":[{"count":46,"href":"https:\/\/philcook.net\/beerdiary\/wp-json\/wp\/v2\/posts\/20086\/revisions"}],"predecessor-version":[{"id":24607,"href":"https:\/\/philcook.net\/beerdiary\/wp-json\/wp\/v2\/posts\/20086\/revisions\/24607"}],"wp:attachment":[{"href":"https:\/\/philcook.net\/beerdiary\/wp-json\/wp\/v2\/media?parent=20086"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/philcook.net\/beerdiary\/wp-json\/wp\/v2\/categories?post=20086"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/philcook.net\/beerdiary\/wp-json\/wp\/v2\/tags?post=20086"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}