{"id":16636,"date":"2015-04-11T11:00:44","date_gmt":"2015-04-10T23:00:44","guid":{"rendered":"http:\/\/philcook.net\/beerdiary\/?p=16636"},"modified":"2015-04-11T11:00:44","modified_gmt":"2015-04-10T23:00:44","slug":"little-billboards","status":"publish","type":"post","link":"https:\/\/philcook.net\/beerdiary\/2015\/04\/11\/little-billboards\/","title":{"rendered":"Little billboards"},"content":{"rendered":"<figure id=\"attachment_16637\" aria-describedby=\"caption-attachment-16637\" style=\"width: 1000px\" class=\"wp-caption aligncenter\"><a href=\"http:\/\/philcook.net\/beerdiary\/wp-content\/uploads\/Craft-Queer-t-shirt.jpg\" rel=\"lightbox[16636]\"><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"16637\" data-permalink=\"https:\/\/philcook.net\/beerdiary\/2015\/04\/11\/little-billboards\/craft-queer-t-shirt\/\" data-orig-file=\"https:\/\/philcook.net\/beerdiary\/wp-content\/uploads\/Craft-Queer-t-shirt.jpg\" data-orig-size=\"1000,395\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;1.8&quot;,&quot;credit&quot;:&quot;Phil Cook&quot;,&quot;camera&quot;:&quot;Canon PowerShot G16&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;1428676891&quot;,&quot;copyright&quot;:&quot;Creative Commons\\nAttribution-NonCommercial 3.0 NZ&quot;,&quot;focal_length&quot;:&quot;6.1&quot;,&quot;iso&quot;:&quot;1000&quot;,&quot;shutter_speed&quot;:&quot;0.016666666666667&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;1&quot;}\" data-image-title=\"Craft Queer t-shirt\" data-image-description=\"&lt;p&gt;Craft Queer t-shirt&lt;\/p&gt;\n\" data-image-caption=\"&lt;p&gt;Craft Queer t-shirt&lt;\/p&gt;\n\" data-medium-file=\"https:\/\/philcook.net\/beerdiary\/wp-content\/uploads\/Craft-Queer-t-shirt-300x119.jpg\" data-large-file=\"https:\/\/philcook.net\/beerdiary\/wp-content\/uploads\/Craft-Queer-t-shirt.jpg\" class=\"wp-image-16637 size-full\" src=\"http:\/\/philcook.net\/beerdiary\/wp-content\/uploads\/Craft-Queer-t-shirt.jpg\" alt=\"A freshly-arrived Craft Queer t-shirt (My house, 10 April 2015)\" width=\"1000\" height=\"395\" srcset=\"https:\/\/philcook.net\/beerdiary\/wp-content\/uploads\/Craft-Queer-t-shirt.jpg 1000w, https:\/\/philcook.net\/beerdiary\/wp-content\/uploads\/Craft-Queer-t-shirt-300x119.jpg 300w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/a><figcaption id=\"caption-attachment-16637\" class=\"wp-caption-text\">My freshly-arrived Craft Queer t-shirt<\/figcaption><\/figure>\n<p>As is probably also true of many or indeed most other long-standing \/ high-level<a href=\"#fn-billboards1\"><sup>1<\/sup><\/a><a name=\"tag-billboards1\"><\/a> beer enthusiasts, I have unfeasibly-many branded t-shirts. But there always seems to be room for one more, and I&#8217;d been meaning for ages to get one from the <a title=\"The Bottleneck: 'The Craft Queer Project'\" href=\"http:\/\/thebottleneck.net\/2015\/02\/03\/the-craft-queer-project\/\" target=\"_blank\">Craft Queer Project<\/a>. Born from a particularly-rad present my comrade<a href=\"#fn-billboards2\"><sup>2<\/sup><\/a><a name=\"tag-billboards2\"><\/a> Dylan made for a fellow bartender, it evolved into <a title=\"The Bottleneck, on printmighty.co.nz\" href=\"http:\/\/thebottleneck.printmighty.co.nz\/\" target=\"_blank\">a generally-purchasable thing<\/a> and a worthy little fundraiser to boot. I&#8217;ve also seen way too much of the homophobic nonsense that he mentions in his post; from trolls fouling up\u00a0the online beer community to boorish lunkheads in bars acting like they&#8217;d tumbled in from a prior decade \u2014 and see <a title=\"Let Me Tell You About Beer: An Open Letter to Beer Lovers\" href=\"http:\/\/letmetellyouaboutbeer.co.uk\/index.php\/an-open-letter-to-beer-lovers\/\" target=\"_blank\">Melissa Cole&#8217;s latest piece<\/a> if you need and\/or can stomach examples from the Antipodes. But still, I share his optimism that things are\u00a0(as they say)\u00a0<a title=\"itgetsbetter.org\" href=\"http:\/\/www.itgetsbetter.org\/\" target=\"_blank\">getting better<\/a>.<\/p>\n<p>It was really heartening, two weekends ago, to spy a few of these t-shirts in the crowd at the Great Kiwi Beer Festival, worn on the persons of total strangers. That was enough to at last jolt me into ordering mine. But as a\u00a0habitual Overthinker, who coincidentally exists very much\u00a0to the left of the <a title=\"'Kinsey scale', on Wikipedia\" href=\"http:\/\/en.wikipedia.org\/wiki\/Kinsey_scale\" target=\"_blank\">Kinsey Scale<\/a>, I vacillated for a while between getting <a title=\"Craft Queer t-shirt\" href=\"http:\/\/thebottleneck.printmighty.co.nz\/products\/craft-queer-project-mens-tee-white\" target=\"_blank\">the original \u2018<strong>Qu<del>B<\/del>\u2019<\/strong>\u00a0version<\/a> and the slightly-bowdlerised, <em>ahem<\/em>, <a title=\"Craft Beer t-shirt\" href=\"http:\/\/thebottleneck.printmighty.co.nz\/products\/craft-beer-project-mens-tee-white\" target=\"_blank\"><strong>straight-Beer<\/strong> one<\/a>. But an analogy to all that brewery merch\u00a0in my drawers eventually occurred to me: I&#8217;ll happily wear, for instance, a ParrotDog t-shirt, a Stone &amp; Wood hoodie, and a Dogfish Head hat \u2014 perhaps even\u00a0<em>all at once<\/em> \u2014 despite working at precisely none of those companies.<a href=\"#fn-billboards3\"><sup>3<\/sup><\/a><a name=\"tag-billboards3\"><\/a> I may not be\u00a0<em>of<\/em> them, but I\u00a0<em>like<\/em> them, and I wish them well in their many endeavours, supporting their good works and deeds where I can. Likewise this, really.<a href=\"#fn-billboards4\"><sup>4<\/sup><\/a><a name=\"tag-billboards4\"><\/a> Simple.<\/p>\n<hr \/>\n<p><span style=\"font-size: small;\"><a name=\"fn-billboards1\"><\/a><strong>1:<\/strong> I mean this in the\u00a0<em>Dungeons &amp; Dragons<\/em> sense \u2014\u00a0lots of experience and a few perks.\u00a0<a href=\"#tag-billboards1\">\u2191<\/a><\/span><br \/>\n<span style=\"font-size: small;\"><a name=\"fn-billboards2\"><\/a><strong>2:<\/strong> Disclaimers ahoy: then, in his day job, he was a customer of my day job (which, in turn, made <a title=\"Garage Project 'Beer'\" href=\"http:\/\/garageproject.co.nz\/products\/beer\" target=\"_blank\">the beer the artwork references<\/a>); now, he&#8217;s officially my boss, since I&#8217;ve reshuffled my working life rather dramatically.\u00a0<a href=\"#tag-billboards2\">\u2191<\/a><\/span><br \/>\n<span style=\"font-size: small;\"><a name=\"fn-billboards3\"><\/a><strong>3:<\/strong> So far, at least. <a title=\"Beer Diary: About the author (which includes disclaimers)\" href=\"http:\/\/philcook.net\/beerdiary\/about\/about-the-author\/\" target=\"_blank\">I&#8217;d let you know<\/a>.\u00a0<a href=\"#tag-billboards3\">\u2191<\/a><\/span><br \/>\n<span style=\"font-size: small;\"><a name=\"fn-billboards4\"><\/a><strong>4:<\/strong> If I seem to be harping on these <a title=\"Beer Diary: A rededication; a short rant elaborated\" href=\"http:\/\/philcook.net\/beerdiary\/2015\/03\/23\/a-rededication\/\" target=\"_blank\">down-with-grossness<\/a> and <a title=\"Diary III entry #24: Beer Baroness 'Unite' Pale Ale \u2014 at a Moa tap takeover\" href=\"http:\/\/philcook.net\/beerdiary\/2014\/08\/12\/beer-baroness-unite-pale-ale\/\" target=\"_blank\">show-of-solidarity<\/a> angles, I make no apology. I&#8217;ve seen two of my other beloved Domains Of Nerdness \u2014 namely videogames and speculative fiction \u2014 develop disgusting little cancers of reactionary bullshit and I&#8217;ll kick against that where I can. \u00a0Calling out whatever\u00a0nonsense comes within reach is the least any of us can do, and now we can do it while wearing a snazzy t-shirt. Win-win!\u00a0<a href=\"#tag-billboards4\">\u2191<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>As is probably also true of many or indeed most other long-standing \/ high-level1 beer enthusiasts, I have unfeasibly-many branded t-shirts. But there always seems to be room for one more, and I&#8217;d been meaning for ages to get one from the Craft Queer Project. Born from a particularly-rad present my comrade2 Dylan made for &hellip; <a href=\"https:\/\/philcook.net\/beerdiary\/2015\/04\/11\/little-billboards\/\" class=\"more-link\">Continue reading <span class=\"screen-reader-text\">Little billboards<\/span> <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[47],"tags":[],"class_list":["post-16636","post","type-post","status-publish","format-standard","hentry","category-reports"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":19561,"url":"https:\/\/philcook.net\/beerdiary\/2017\/12\/05\/post-hoc\/","url_meta":{"origin":16636,"position":0},"title":"A bad story hides a good point","author":"Phil","date":"December 5, 2017","format":false,"excerpt":"Sometimes, being\u00a0nearly right is actually worse than being completely wrong.\u00a0A story headlined Higher Alcohol Levels In Craft Beer Catching Drivers Out was published yesterday, and proved to be an instructively terrible example of this. It's broadly in the 'single out beer to be the bad guy in a story about\u2026","rel":"","context":"In &quot;Mediawatch&quot;","block_context":{"text":"Mediawatch","link":"https:\/\/philcook.net\/beerdiary\/category\/interesting-finds\/"},"img":{"alt_text":"Stuff.co.nz headline (4 December 2017)","src":"https:\/\/i0.wp.com\/philcook.net\/beerdiary\/wp-content\/uploads\/Unsupported-headline.png?resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/philcook.net\/beerdiary\/wp-content\/uploads\/Unsupported-headline.png?resize=350%2C200 1x, https:\/\/i0.wp.com\/philcook.net\/beerdiary\/wp-content\/uploads\/Unsupported-headline.png?resize=525%2C300 1.5x, https:\/\/i0.wp.com\/philcook.net\/beerdiary\/wp-content\/uploads\/Unsupported-headline.png?resize=700%2C400 2x"},"classes":[]},{"id":2139,"url":"https:\/\/philcook.net\/beerdiary\/2011\/03\/24\/nz-craft-beer-tv-mash-up\/","url_meta":{"origin":16636,"position":1},"title":"NZ Craft Beer TV &#8216;Mash Up&#8217;","author":"Phil","date":"March 24, 2011","format":false,"excerpt":"It is basically true that boys will take any excuse for a roadtrip. If the proposition also includes visiting basically every operating craft brewing in the entire country, it becomes quite literally amazing that what became 'NZ Craft Beer TV' didn't exist sooner. But now it does, which is handy.\u2026","rel":"","context":"In &quot;Actual Diary entries&quot;","block_context":{"text":"Actual Diary entries","link":"https:\/\/philcook.net\/beerdiary\/category\/diary\/"},"img":{"alt_text":"NZ Craft Beer TV 'Mash Up'","src":"https:\/\/i0.wp.com\/philcook.net\/beerdiary\/wp-content\/uploads\/NZ-Craft-Beer-TV-Mash-Up-225x300.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":3682,"url":"https:\/\/philcook.net\/beerdiary\/2012\/05\/07\/the-chosen-one-choosing\/","url_meta":{"origin":16636,"position":2},"title":"The &#8216;Chosen One&#8217; Choosing","author":"Phil","date":"May 7, 2012","format":false,"excerpt":"'Boundary Road Brewery' needs scare-quotes around it, because it's not properly a\u00a0thing. It's a sub-brand of Independent Liquor, who were recently acquired by Japanese supergiant Asahi, and they're trying to position themselves as a \"craft brewer\" alongside the pseudo-craft imprints of D.B. and Lion (i.e., Monteith's and Mac's)1\u00a0and elbow their\u2026","rel":"","context":"In &quot;Actual Diary entries&quot;","block_context":{"text":"Actual Diary entries","link":"https:\/\/philcook.net\/beerdiary\/category\/diary\/"},"img":{"alt_text":"Choosing the 'Chosen One', blind","src":"https:\/\/i0.wp.com\/philcook.net\/beerdiary\/wp-content\/uploads\/Boundary-Road-The-Chosen-One-tasting-session-300x225.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":17491,"url":"https:\/\/philcook.net\/beerdiary\/2015\/09\/21\/beer-media-baseline\/","url_meta":{"origin":16636,"position":3},"title":"The beer-media baseline","author":"Phil","date":"September 21, 2015","format":false,"excerpt":"I spent a few hours on Saturday in the beer-bunker that is Hashigo Zake, in the company of two-dozen-or-so like-minded folks and enjoying the Brewers Guild Awards beaming at us from Auckland over a mercifully-dependable livestream. It was a properly marvellous occasion,\u00a0and the Guild (with new host, Hilary Barry) put\u2026","rel":"","context":"In &quot;Mediawatch&quot;","block_context":{"text":"Mediawatch","link":"https:\/\/philcook.net\/beerdiary\/category\/interesting-finds\/"},"img":{"alt_text":"Screenshot from tv3.co.nz","src":"https:\/\/i0.wp.com\/philcook.net\/beerdiary\/wp-content\/uploads\/Story-taste-test-300x218.png?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":20594,"url":"https:\/\/philcook.net\/beerdiary\/2025\/03\/18\/ramble\/","url_meta":{"origin":16636,"position":4},"title":"Better to write a ramble than to curse the darkness","author":"Phil","date":"March 18, 2025","format":false,"excerpt":"Given that I built this place and can visit any time, it's a little strange to say \"I miss being here\" \u2014 but I do. I know why I haven't been around more often; a mix of factors internal and external that'd be familiar-enough to anyone else who does this\u2026","rel":"","context":"In &quot;Metablogging&quot;","block_context":{"text":"Metablogging","link":"https:\/\/philcook.net\/beerdiary\/category\/meta\/"},"img":{"alt_text":"Alt","src":"https:\/\/i0.wp.com\/philcook.net\/beerdiary\/wp-content\/uploads\/GFD-Craft-Beer-Bar-wide.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/philcook.net\/beerdiary\/wp-content\/uploads\/GFD-Craft-Beer-Bar-wide.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/philcook.net\/beerdiary\/wp-content\/uploads\/GFD-Craft-Beer-Bar-wide.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/philcook.net\/beerdiary\/wp-content\/uploads\/GFD-Craft-Beer-Bar-wide.jpg?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/philcook.net\/beerdiary\/wp-content\/uploads\/GFD-Craft-Beer-Bar-wide.jpg?resize=1050%2C600&ssl=1 3x"},"classes":[]},{"id":5348,"url":"https:\/\/philcook.net\/beerdiary\/2013\/02\/11\/the-lost-podcast-archive-part-i\/","url_meta":{"origin":16636,"position":5},"title":"The Lost Podcast Archive, Part I","author":"Phil","date":"February 11, 2013","format":false,"excerpt":"In not-at-all breaking news, it is apparently\u00a0February. When last I wrote, it was as far from New Year's Eve as it is\u00a0now; life moves pretty fast. I do feel somewhat guilty for the evident fact that it's things that make me\u00a0grumpy which most-easily rouse me from my happily-distracted existence and\u2026","rel":"","context":"In &quot;Podcast episodes&quot;","block_context":{"text":"Podcast episodes","link":"https:\/\/philcook.net\/beerdiary\/category\/podcast-episodes\/"},"img":{"alt_text":"Liberty 'La Fin du Temps'","src":"https:\/\/i0.wp.com\/philcook.net\/beerdiary\/wp-content\/uploads\/Liberty-La-Fin-du-Temps-225x300.jpg?resize=350%2C200","width":350,"height":200},"classes":[]}],"_links":{"self":[{"href":"https:\/\/philcook.net\/beerdiary\/wp-json\/wp\/v2\/posts\/16636","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/philcook.net\/beerdiary\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/philcook.net\/beerdiary\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/philcook.net\/beerdiary\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/philcook.net\/beerdiary\/wp-json\/wp\/v2\/comments?post=16636"}],"version-history":[{"count":27,"href":"https:\/\/philcook.net\/beerdiary\/wp-json\/wp\/v2\/posts\/16636\/revisions"}],"predecessor-version":[{"id":16670,"href":"https:\/\/philcook.net\/beerdiary\/wp-json\/wp\/v2\/posts\/16636\/revisions\/16670"}],"wp:attachment":[{"href":"https:\/\/philcook.net\/beerdiary\/wp-json\/wp\/v2\/media?parent=16636"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/philcook.net\/beerdiary\/wp-json\/wp\/v2\/categories?post=16636"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/philcook.net\/beerdiary\/wp-json\/wp\/v2\/tags?post=16636"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}