{"id":1397,"date":"2009-03-23T00:01:50","date_gmt":"2009-03-22T11:01:50","guid":{"rendered":"http:\/\/philcook.net\/beerdiary\/?p=1397"},"modified":"2011-03-15T22:11:00","modified_gmt":"2011-03-15T09:11:00","slug":"moa-st-joseph","status":"publish","type":"post","link":"https:\/\/philcook.net\/beerdiary\/2009\/03\/23\/moa-st-joseph\/","title":{"rendered":"Moa ‘St. Joseph’"},"content":{"rendered":"
\"Moa<\/a>
Moa 'St. Joseph'<\/figcaption><\/figure>\n

Moa brewery in Blenheim is the work of Josh Scott, son of winemaker Allan Scott. And it really does have a significant “wanky side-project of spoilt rich kid” air about the whole thing. The beers are particularly expensive, nobbishly marketed — and unforgivably naff all too often. I suppose when you’re charging an arse and a head for your beer, you have to make sure it’s mild enough that people won’t hate it. Really, it’s a clever corner of the market to go for, too; wealthier people with pretensions of boutique beer-ery, but who are still Heineken drinkers at heart.<\/p>\n

All that<\/em> said, \u2018Saint Jo.\u2019 is pretty much the exception to the rule. It’s a nice little Tripel, and is very-definitely the pick of the bunch.<\/p>\n

Afterthoughts, February 2011:<\/strong> Heh, there’s<\/em> your ‘balance’. “Ranty-ranty-rant — but this<\/em> is okay.” But it’s sincerely meant, still, even after Moa have expanded their range with a few more properly-worthy offerings like some genuinely-interesting barrel-aged beers. Aspects of the marketing are massively<\/em> annoying; I’ve been considering using their stuff for a whole post of Please Don’t Do This points about beer branding. And the ‘First Three’ (the ‘Original’ lager, the ‘Blanc’ wheat, and the ‘Noir’) are terribly bland for their price — and what isn’t<\/em> ‘bland’ about them is a worryingly-distinct Moa Funk that it takes their heavier beers to cover up \/ avoid \/ compensate-for.<\/p>\n

Though there are some exceptions, the Moa Beers are — in general, and so far<\/em> — a depressing triumph of brandwank over substance.<\/p>\n","protected":false},"excerpt":{"rendered":"

Moa brewery in Blenheim is the work of Josh Scott, son of winemaker Allan Scott. And it really does have a significant “wanky side-project of spoilt rich kid” air about the whole thing. The beers are particularly expensive, nobbishly marketed — and unforgivably naff all too often. I suppose when you’re charging an arse and … Continue reading Moa ‘St. Joseph’<\/span> →<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[3],"tags":[26,36,14,29],"class_list":["post-1397","post","type-post","status-publish","format-standard","hentry","category-diary","tag-belgian","tag-brandwank","tag-nz","tag-facebookers"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":1864,"url":"https:\/\/philcook.net\/beerdiary\/2011\/02\/28\/moa-%e2%80%98five-hop-winter-ale%e2%80%99\/","url_meta":{"origin":1397,"position":0},"title":"Moa \u2018Five Hop Winter Ale\u2019","author":"Phil","date":"February 28, 2011","format":false,"excerpt":"I've railed about it before, but Moa's appalling brandwank annoys me sufficiently that it still buzzes in my brain as I enjoy something like this, one of their actually-rather-lovely offerings. Praise first, praise first; stifle the rant for a moment. \u20185 Hop\u2019 is a delicious E.S.B., richly flavoured and deftly\u2026","rel":"","context":"In "Actual Diary entries"","block_context":{"text":"Actual Diary entries","link":"https:\/\/philcook.net\/beerdiary\/category\/diary\/"},"img":{"alt_text":"Moa '5 Hop'","src":"https:\/\/i0.wp.com\/philcook.net\/beerdiary\/wp-content\/uploads\/Moa-5-Hop-225x300.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":1355,"url":"https:\/\/philcook.net\/beerdiary\/2009\/02\/15\/brugge-tripel\/","url_meta":{"origin":1397,"position":1},"title":"Brugge Tripel","author":"Phil","date":"February 15, 2009","format":false,"excerpt":"I'd wandered into work on a day off mostly taken up by mooching around town running various errands. Just as I plonked myself in my usual spot at the bar, Scotty opened one of these by mistake, the customer apparently actually wanting its 'Blonde' sibling but not managing to properly\u2026","rel":"","context":"In "Actual Diary entries"","block_context":{"text":"Actual Diary entries","link":"https:\/\/philcook.net\/beerdiary\/category\/diary\/"},"img":{"alt_text":"Brugge Tripel","src":"https:\/\/i0.wp.com\/philcook.net\/beerdiary\/wp-content\/uploads\/Brugge-Tripel-225x300.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":475,"url":"https:\/\/philcook.net\/beerdiary\/2008\/10\/05\/knappstein-reserve-lager\/","url_meta":{"origin":1397,"position":2},"title":"Knappstein Reserve Lager","author":"Phil","date":"October 5, 2008","format":false,"excerpt":"Another winemaker's beer. And this one seems much more of a go, marketing-wise (in that somewhat-tragic but totally-understandable way that more 'normal' \/ less 'interesting' beers are often more marketable). It's a very clean lager, like a lighter version of the 'Weka' by Moa Breweries (itself another winemaker-offshoot). A little\u2026","rel":"","context":"In "Actual Diary entries"","block_context":{"text":"Actual Diary entries","link":"https:\/\/philcook.net\/beerdiary\/category\/diary\/"},"img":{"alt_text":"Knappstein 'Reserve' Lager","src":"https:\/\/i0.wp.com\/philcook.net\/beerdiary\/wp-content\/uploads\/Knappstein-Reserve-Lager-225x300.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":3438,"url":"https:\/\/philcook.net\/beerdiary\/2011\/06\/16\/moa-imperial-stout\/","url_meta":{"origin":1397,"position":3},"title":"Moa Imperial Stout","author":"Phil","date":"June 16, 2011","format":false,"excerpt":"It looks rather frightful, that Moa, doesn't it? Maybe even sufficiently angry-faced that it hardly seems like a herbivore at all, in fact. I honestly still can't tell if I like the kitsch of it, or if I just think it's hideous. Something similar happens with the ludicrously-extravagant coasters --\u2026","rel":"","context":"In "Actual Diary entries"","block_context":{"text":"Actual Diary entries","link":"https:\/\/philcook.net\/beerdiary\/category\/diary\/"},"img":{"alt_text":"Moa Imperial Stout","src":"https:\/\/i0.wp.com\/philcook.net\/beerdiary\/wp-content\/uploads\/Moa-Russian-Imperial-Stout-scary-Moa-face-225x300.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":1107,"url":"https:\/\/philcook.net\/beerdiary\/2011\/01\/08\/moa-pale-ale\/","url_meta":{"origin":1397,"position":4},"title":"Moa Pale Ale","author":"Phil","date":"January 8, 2011","format":false,"excerpt":"Hearken to a saga of two beers.\u00a0Two incarnations of one beer -- a Draft and Final, or a Beta and a One Point Oh, perhaps -- neither of which I particularly enjoyed, one of which I sufficiently non-enjoyed that it became my first Beer Diary beer in years to have\u2026","rel":"","context":"In "Actual Diary entries"","block_context":{"text":"Actual Diary entries","link":"https:\/\/philcook.net\/beerdiary\/category\/diary\/"},"img":{"alt_text":"Moa Pale Ale","src":"https:\/\/i0.wp.com\/philcook.net\/beerdiary\/wp-content\/uploads\/Moa-Pale-Ale-225x300.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":2773,"url":"https:\/\/philcook.net\/beerdiary\/2011\/05\/07\/moa-black-power\/","url_meta":{"origin":1397,"position":5},"title":"Moa ‘Black Power’","author":"Phil","date":"May 7, 2011","format":false,"excerpt":"It really is difficult to separate the thing-itself from its surrounding fog of incidentals. This is your old-school philosophy headache, right here; what are the properties, and what are the mere relations -- and which are the essential properties, and which are just accidental? What the philosophers seem to have\u2026","rel":"","context":"In "Actual Diary entries"","block_context":{"text":"Actual Diary entries","link":"https:\/\/philcook.net\/beerdiary\/category\/diary\/"},"img":{"alt_text":"Moa 'Black Power'","src":"https:\/\/i0.wp.com\/philcook.net\/beerdiary\/wp-content\/uploads\/Moa-Black-Power-225x300.jpg?resize=350%2C200","width":350,"height":200},"classes":[]}],"_links":{"self":[{"href":"https:\/\/philcook.net\/beerdiary\/wp-json\/wp\/v2\/posts\/1397","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/philcook.net\/beerdiary\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/philcook.net\/beerdiary\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/philcook.net\/beerdiary\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/philcook.net\/beerdiary\/wp-json\/wp\/v2\/comments?post=1397"}],"version-history":[{"count":6,"href":"https:\/\/philcook.net\/beerdiary\/wp-json\/wp\/v2\/posts\/1397\/revisions"}],"predecessor-version":[{"id":1949,"href":"https:\/\/philcook.net\/beerdiary\/wp-json\/wp\/v2\/posts\/1397\/revisions\/1949"}],"wp:attachment":[{"href":"https:\/\/philcook.net\/beerdiary\/wp-json\/wp\/v2\/media?parent=1397"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/philcook.net\/beerdiary\/wp-json\/wp\/v2\/categories?post=1397"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/philcook.net\/beerdiary\/wp-json\/wp\/v2\/tags?post=1397"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}