‘Porter Noir’

Monteith's 'Single Source'
Monteith’s ‘Single Source’; the only one of their beers in my Diary

So Monteith’s — i.e., D.B. (i.e., Asia Pacific Breweries) — has re-commissioned the Greymouth brewery that they, in a near-unprecedented display of tin-eared-ness, originally decided to close back in 2001. It was essentially a museum for several years, but they’ve decided to spark it up again, to produce a range of (self-described) craft beers throughout the year. The first out the doors were, apparently an unfiltered apricot wheat beer and an IPA, which I really will have to try because a) the apricot wheat thing from their rival Speight’s (i.e., Lion) still reigns as the worst beer I’ve ever tasted (and I don’t imagine for a moment the problem was merely that it, unlike this new one, was filtered), and b) a quote-unquote “IPA” from the company who make Tui could frankly be anything. They freely use those initials on a New Zealand Draught / Amber Lager, after all, so who knows whatever-the-fuck they’ve just made in Greymouth. A company so apparently-unafraid of the Consumer Guarantees and Fair Trading Acts could’ve put anything in a bottle with that on the label; a saison, an actual radler — or apple juice, or 330ml of rainbows. I am, I’ll admit, morbidly curious.

But most interesting to the local craft beer community — the real one — is the news that they’ll be releasing a “porter noir”. A few seconds with The Google will confirm that basically no-one has used that phrase in regards beer other than the much-loved Hallertau brewpub outside Auckland. And there’s very good reason for that: “noir” (i.e., “black”) is ordinarily redundant if you’re talking porter — they’re already black (or at least very-dark-brown). Hallertau’s offering is aged in Pinot Noir barrels, so for them, it’s an instance of the longstanding pun / portmanteau tradition in beer naming. For the record, I freakin’ adore Hallertau’s “Porter Noir”; you should try it, if you haven’t, and I’m frankly rather embarrassed it’s not in my Diary. Since the barrels retain plenty of wine flavours and are dosed with / already home to Brettanomyces, the beer acquires a gorgeously tart-and-funky character. I recently had a sample from a two-year-old bottle, and it ages stupendously well.

Hallertau Saison
Hallertau Saison (from sufficiently long-ago that the photo was taken with my old camera — my new one would’ve managed the focus considerably better than this; sorry)

What, though, could the name mean to Monteith’s / D.B.? Like I said, noir is redundant. Unless, perhaps, you’re intentionally tweaking Hallertau.4 Despite the beer being produced for several years now, the phrase was never registered as a trademark — and I’d be up for arguing that a good sign of the health of a real craft brewery lies in the paucity of their trademark portfolio — although it seems they’ve applied today.During what is surely by now known as The Radler Fiasco, one of the often-overlooked little titbits was that D.B. also held the trademark on “Saison”, a word which is just as straightforwardly an unregistrable style term as “radler” ever was.2 Surprisingly sensibly, they quietly abandoned the mark and entirely neglected to take a swipe at Hallertau for producing a saison — and calling it such — while D.B. “owned” the word.3 Maybe they’ve held a grudge all this time, and this is their petty little way of having the last word years later, like some insufficiently-witty sap who thinks of the perfect sharp-tongued comeback in the car on the way home. This should be fascinating to watch play out. Pass the popcorn — and the Porter Noir.

Finally, on a Small World / Personal History note, I recently discovered that the current brand manager for Monteith’s is a former colleague of mine from way back in my first-ever bar job, a decade and a half ago. We haven’t spoken since, but I do like the weirdness of both of us winding up — via long and circuitous arcs — in different (and, let’s face it, opposed) corners of the the beer business. Perhaps it’s time for a catch-up.

Epilogue, 31 July: Hallertau put up a message on Twitter today, saying D.B. have claimed that they didn’t realise the name “Porter Noir” was in use and were undertaking to take the N-word (so to speak) off the label — after Beervana.

D.B.’s undertaking as to timing is, for a start, a dick move. The beer hasn’t been released yet, so the good-form thing to do upon discovering an innocent mistake like this (taking them, provisionally, at their word) is to re-do the labels anyway. That’s precisely what the Yeastie Boys did when it was brought to their attention that the planned logo for a new company, Hops Valley, was coincidentally rather-similar to the one they’d had designed for Gunnamatta. This case is even plainer, because Porter Noir has existed for ages.

Which, if you think about it, is the bigger problem for D.B.. Their claim of innocence in the matter of standing all over an existing product is equivalent to an admission of complete cluelessness in the business of craft beer — Porter Noir has existed for ages. There really isn’t a middle path, no way for D.B. / Monteith’s to chart a course between Badness and Dumbness without touching the sides. Since Badness tends to be more legally actionable, it’s not surprising which bank they veered towards, but it’s a revealing ‘resolution’ to the #porternoirsaga all the same.

It’s a sprawling enough organisation that they’ll always be able to piece together plausible deniability, but — given their history of brandwank, distortion and the potential relevance of the old “Saison” trademark — I remain unconvinced.

Post-epilogue, 1 August: There’s a really good write-up of the whole affair in today’s paper. Beer-related stories are still all-too-often abysmally written and under-researched, but that piece is fair, goes into enough background, and doesn’t shy away from pointing out how embarrassing this is / should be for D.B..

But I just can’t agree that the answer to this kind of drama is more trademarks. It’d be unrealistic and would amount to a nagging disincentive if breweries large and small were expected to pay IPONZ (and probably a lawyer) each time they came up with a new beer — and if everything was filed that way, we’d quickly amass a back-catalogue of untouchable but rusting and unused names pointlessly locked away or worse, we’d encourage speculative registration-squatting and name hoarding.

It is absolutely not Steve Plowman’s fault that D.B. were poised to steal his beer’s name, inadvertently or not; he’s way too generous in saying that, to the point where I hope he doesn’t believe it and is just exercising restraint and being political — which isn’t necessarily a bad thing, in moderation. The Google isn’t hard to use, and someone at D.B. / Monteith’s should’ve exercised the merest possible give-a-damn and checked. And if they did find Hallertau’s beer, or did already know about it, the fact it was unregistered shouldn’t matter. Civil behaviour, even in business, isn’t complicated: don’t be a dick.


1: The website for IPONZ (the Intellectual Property Office of New Zealand) is fatally and inexcusably stupid in the way it ‘times out’ your session and doesn’t allow the bookmarking or linking of individual reports. But if you go and search “Porter Noir”, you’ll find a submission dated 26 July 2012 (i.e., today) from “Pacific Brew Limited”, which seems to be the official company name for Hallertau.
2: In the main run, spirit and original intent of trademark law, at least. And, you know, in my own honest opinion. Ahem.
3: IPONZ, in their history of the mark, note that it was cancelled per an email of 7 September 2009. That photo, above, is of a Hallertau Saison I was drinking in July of that year.
4: It belatedly occurs to me — he says, writing on the 27th, hence the out-of-sequence footnote — that I should explicitly allow for the possibility that Monteith’s are also planning to Pinot-up their porter. I discounted that in my initial run of writing, assuming (perhaps too generously) that a) the newspaper write-up would’ve leapt all over / at least mentioned a detail like that and b) there just hasn’t been time to barrel something out of the new brewery — but then: this company might be willing to simply dose the beer with Barrel Essence and a goon-bag of Dollar-store Pinot Flavoured Wine Substitute (he says, firmly in the spirit of satire, if the lawyers are still reading). Then it just becomes a question of whether they’re intentionally tweaking Hallertau by lifting the name, whether they’re sufficiently-removed from the real craft beer scene that they’d never heard of it (Dux de Lux, for example, Pinot’ed a porter and called it “Pinot Porter”; other names are possible), or whether it really was an honest mistake and they’ll now — Hallertau have written to them to arrange a meeting next week — back down. Given D.B.’s history, they’ll have to just excuse me if I can’t be so generous as to assume the latter is the case.

Dieu du Ciel! ‘Rigor Mortis’ Abt and Invercargill ‘Men’n Skurrts’

Dieu du Ciel! 'Rigor Mortis' Abt
Dieu du Ciel! 'Rigor Mortis' Abt

Back when I was less behind in my posting of Diary entries — before I reached a full-calendar-year transcendental state of lateness — there were frequent strange moments of sitting in the sun writing about a moody winter beer, or vice versa.1 But not right now. Here I sit, drinking a rather-charming Fuller’s Double Stout on a drizzly, cold evening and looking back over notes from somewhen similar and two differently-seasonal beers enjoyed in succession.

In combination with the weather, the fact it was my Canadian friend Jillian’s birthday prompted me to grab a Quebecker beer from the Hashigo fridge that I’d been eyeing up for a while — especially after a positive experience with one of its stablemates.2 I didn’t know it at the time, but there are evidently a whole slew of Rigor Mortises — or Rigor Mortii, or Rigors Mortis, or however-the-fuck that should take the plural — but this one, the “Abt” / Quadrupel seems to be the most common. It’s wintery and huge, and I can’t tell if it’s an Adorable Snowman dressed as the Abominable kind, or the other way around. It doesn’t feel like it’s 10.5%; there’s no hot or fumey booze to it, it’s just all deliciously decadent warm, dark, fruity gorgeousness. But maybe that’s just its game; to entice you to drink pint after pint (or oddly-volumed bottle after oddly-volumed bottle)3 until it justifies its ominous name.

Invercargill 'Men'n Skurrts'
Invercargill 'Men'n Skurrts'

And then, something that looked vaguely similar in the glass, but which has a rather different character, a strikingly different history, and its origins in one of the most different things to come along in a good while. At the time — i.e., today, last year — the story of ‘Men’n Skurrts’ was one of those weird middle-ground “open secrets” that you get in a close-knit minority-sector community like that which surrounds craft beer: Yeastie Boys’ ‘Rex Attitude’, brewed — like all their beers — at Invercargill Brewery, had so tainted the system with its gloriously / glaringly smoky flavour that it peatified4 the next brew through the pipes, namely Pink Elephant’s ‘Mammoth’.5 It frustrated me that everyone involved wasn’t just more open about it; there’s no shame in the “mistake”, it hardly being a mistake at all, and literally no point in opening the valves and dumping a few-thousand litres of perfectly-delicious beer down the municipal pipes. So it wasn’t what it originally set out to be — very many good things aren’t.6 In the intervening year, everyone’s been getting better at this, at just owning up to these random mutations and embracing them honestly. But there’s still a long way to go. I’m firmly of the belief that more information is more good, and that — done properly — letting consumers in on these things will only help increase their engagement and grow the community.

Anyway.7 The World is richer for having ‘Men’n Skurrts’ in it, however the beer was begat. It’s got a wonderfully relaxing kind of subtle, rewarding complexity to it; big warming malt flavours (without too much strength) and a winning hint of soft smoke. If you were sitting in your big, comfy chair, reading an enthralling book and slowly drinking this — it’d make up for the fact that your cold-but-charming house doesn’t have a fireplace.

Original Diary entries: Dieu du Ciel! ‘Rigor Mortis’ 24/7/11 — Happy Birthday Jillian! — $11ish from HZ 341ml (crazy Quebeckers) 10.5% which it doesn’t taste like. It’s a softer, less-tart Trois Pistoles. Similarly hugely, only warmingly boozy; not fumey or instantly hot. Although actually succumbing to the temptation to have pints might be fatal, and justify the scary name. Pleasantly a little sweet.

Invercargill ‘Men’n Skurrts’ 24/7/11 $8-ish 330ml from HZ Apparently, you know, rumor has it, this is a Rex Attitude side-effect. We’re told that the next beer was still so heavily peatified, it became this instead. And it’s really good fun. You can taste a cold-smokey sideline, but nevermind the story, it’s a worthy thing.

Invercargill 'Men'n Skurrts', bottlecap
Invercargill 'Men'n Skurrts', bottlecap
Diary II entry #125, Dieu du Ciel! 'Rigor Mortis'
Diary II entry #125, Dieu du Ciel! 'Rigor Mortis'
Diary II entry #126, Invercargill 'Men'n Skurrts'
Diary II entry #126, Invercargill 'Men'n Skurrts'

1: Admittedly, I wasn’t necessarily a whole season out of synch; Wellington’s famously idiosyncratic weather played a large role.
2: And, just because I’m like that, I can’t help but notice that I’ve here referred back to a beer a had immediately after 8 Wired’s ‘Tall Poppy’ — to which I harked back in the blog post before this one. If you keep detailed enough notes, and have Just One Of Those Brains, nice little coincidences are everywhere.
3: 341ml? Really? Three hundred and forty-one? It doesn’t even translate to a sensible amount of ounces; it’s eleven and a half. (Although, admittedly, I’d be angrier if they wrote “11.5 floz” on the label. Something about decimal points in non-metric measurements gives me spasms.)
4: Now that I actually type that word out — rather than just hear it in my own brain — it occurs to me that you could pronounce it to rhyme with “beatified”, which would fit nicely with the reverential attitude some people have to those wonderfully sharp phenols.
5: Which, coincidentally, Alice Galletly wrote about recently. Another pleasant coincidence.a
— a: See above, n1.
6: Possibly my favourite example: Dr. Strangelove was written as a thriller, not a dark, satirical farce.
7: If you did want more, I recommend the write-up on the subject by my friend and former Malthouse colleague, Jono Galuszka — which he wrote the same nightb I speculated (incorrectly, it turns out) that Moo Brew’s lovely new ‘Belgo’ might be another Happy Accident.
— b: And another. See above, n1 and n5.

Croucher ‘Double D’ and Raindogs ‘Apothecary’

Croucher 'Double D', tap badge
Croucher 'Double D', tap badge

It is, for some reason, traditional that here in Wellington trans-Tasman flights arrive Eastward around midnight and depart Westward just before sunrise. I suppose it makes its own kind of sense, but it does mandate some bleary-eyed mornings and lead to the occasional un-bookable blank evening if you’re excitably waiting for a plane to land. On this particular day, Emma was inbound for a holiday and I was parked up at Hashigo with her High School friend and former flatmate Joaquin — who, for reasons of pronunciation and my weird sense of humour, I simply refer to (not just in my notes) as “The Spaniard” — while we waited for the time to head to the airport to meet her late-night arrival.

My first beer, Croucher’s take on a Hoppy Red / India Red Ale, is apparently named after their two junior brewers — Dave and Dave — rather than anything, you know, boob-ish.1 It didn’t have the vibrantly glowing redness of Bright Brewery’s ‘Resistance Red’, instead appearing more like a somewhat-paler version of that hazy crimson in the prototype batch of 8 Wired’s ‘Tall Poppy’, which was a minor-league disappointment. Overall, the beer was enjoyable, for sure, with nicely fresh fruitiness about it — but I just couldn’t shake the oddness of a slightly minerally / flinty note. In addition to a slightly-too-thin body, I just kept being reminded of tonic water2 and became gripped by thoughts of an equally-red gin to go with it. Which is madness of a kind that I can’t entirely blame on the beer, certainly, though I should stress that I subscribe to the belief that gin is amazing — and so anything that puts it to my mind is work a look. ‘Double D’ tastes like a First Draft, but one that’s well on its way to its goal.

Croucher 'Double D'
Croucher 'Double D'
Raindogs 'Apothecary', on the pump
Raindogs 'Apothecary'
Raindogs 'Apothecary'
Raindogs 'Apothecary'

 

 

 

 

 

It wasn’t quite what I was looking for, and I found myself with time to spare, so I had another. And I spent some time struggling to figure out what to have next before noticing the ‘Apothecary’ Amber badge on the handpull right in front of my face. I’ve had a few Raindogs beers — including one during the podcast recorded between this Diary entry and the previous — and they’ve all been solid so far. This was no exception, and succeeded in being just the right beer for the moment. Perched on the handpull for the photo, it was appropriately “Amber”, but under the lights and sitting on the white Daily Menu it managed to seem redder than the intended red thing before it. It suited the (sparkler-ed) handpull really nicely, pouring with a smooth off-white head that made it look like a (widget-ed) Kilkenny, while tasting more like one from a neighbouring, much more exciting alternate universe than the stuff we’ve got here in our World. It was velvety and sessionable, with a really delicious burnt-toffee finishes that goes on for ages and ages. Or at least long enough to bide your time with, until you’re due at the airport.

Original Diary entry: Croucher ‘Double D’ 7/6/12 (6%, $11, 425ml) @ Hashigo with the Spaniard while Emma’s in the air. Hoppy red ale, but not sirenny like Bright’s. Hazy ruddy amber. Nicely odd nose + taste. Flinty? Like tonic water in that minerally fruitiness. Makes me want red gin, not that that’s a thing. And then a Raindogs ‘Apothecary’ Amber (4.9%, $8, 380ml) which is nearly as “red”. Lovely and smooth and easy, like Kilkenny from a non-boring alternate universe. Lovely burnt-toffee note and a long finish. Just what I wanted.

Diary II entry #223.1, Croucher 'Double D'
Diary II entry #223.1, Croucher 'Double D'
Diary II entry #223.2, Croucher 'Double D'
Diary II entry #223.2, Croucher 'Double D'

1: They’re obviously also going for the bra-size-pun, of course. But the fact that they do have two Daves on staff and the fact that they also drop a Dr. Seuss reference entirely excuses the laddish humour — in this case — if you ask me.
2: Speaking (as I was) of 8 Wired, prototypes, red beers and tonic water — Søren’s experimental low-alcohol ‘Underwired’ had a similar note and a similar cast, so there might be something in the water chemistry or something about that red malt that kicks up that minerally taste, to me.

Liberty / Galbraith’s ‘Yakima Monster’

Liberty / Galbraith's 'Yakima Monster' handpull badge
Liberty / Galbraith's 'Yakima Monster' handpull badge

That right there is a real contender to win the Outstanding Achievement of Awesomeness in Tap Badge Design award.1 It’s fair to say the craft beer scene in our little nation punches well above its weight, but it’s worth also pausing to celebrate the easily-arguable notion we’re also rather spoiled in the design department.2 Beer’s a weird thing, art-assets-wise; it’s some peculiar mix of the bland, the offensively naff, the apparently-homemade, the fine-but-boring, the showy and overblown — with, at the top end, plenty of cleverly-done and extremely effective designs and occasional moments of pure freakin’ genius.3 Liberty’s main run is definitely of the clever-and-effective sort, and this comes from that final bracket of brilliance.

I’m a comic-book nerd from way back, and I just love how this takes the larger format of a pumpclip (compared to a tap badge) and crams the space full of a shambling horde of wonderfully classic-looking hideous beasts, who are familiar and yet not just copyright-infringingly lifted from somewhere else. If you were so inclined, you could stretch that into a nice metaphor for the beer itself, since — in this incarnation as the most-recent installment of Galbraith’s utterly-genius cask ale series — it’s assuringly recognisable and excitingly different at the same time. And you can enjoy that interplay from either direction, depending on whether your default position is closer to the world of handpulled pints in a nice quiet pub (making this nicely supercharged) or bigger and brasher U.S.-style hoppy pale ale (in which case, the low-carbonation delivery makes this one quite charmingly sedate).

Liberty 'Yakima Monster', handpulled
Liberty 'Yakima Monster', handpulled

The beer’s big, but it’s definitely a friendly giant — just like the brewer, if you were keen to needlessly pile on metaphors purely because they work. The booze is high — relative, particularly, to things usually served off the pump — and the hops are plentiful, but the way they’re put together makes the whole thing lush, fat and delicious. The fullness of it and the fruitiness of the flavours made me think of pineapple barley sugars — if such things exist; are the yellow ones intended to be pineapple? I can never quite tell — and it made for an incredibly satisfying pint on a lovely night at the pub. “Queen’s Birthday weekend”4 makes for a predictably-quieter-than-usual Friday evening in town and that, to me, is a marvellous thing. There was a veritable boatload of Liberty on tap in addition to this thing — which also existed in a cask-conditioned gravity-pour version, perched on the bartop.

I don’t have the kind of hyper-palate that found the cask and handpump versions massively different. That said, I only had a little sample of the former, which proved queue-inspiringly popular when it was tapped, though now I wish I’d taken the chance to side-by-side pints of the two. I was definitely at the bar in a celebratory rather than investigatory mood; my notes went largely neglected as I just enjoyed the company and the beer. The quieter-than-average night and the Liberty-packed taps upped the proportion of “beer people” in the room, and it was great — like an End-of-Week Bumper Edition of Tuesday’s long-standing Beer Geek Church. Jo seemed to be having a great time, and was definitely in fine form when George and I sat down with him (and Mike, from Tuatara) to record a podcast the next day.

The local craft beer community is fortunate to have Jo; he seems really generous with his time and his expertise (which includes wonderfully-minute details of brewing and engineering), and he’s possessed of a worryingly unique sense of humour. And the beer-drinking public is damn lucky to have his beers on the market. I can’t remember ever having one that seemed naff or wide of its target. There’s a very-credible rumour — though no official confirmation, yet — that there are soon to be much great numbers of Yakima Monsters roaming the world, with a vastly-more-voluminous contract brew coming up.

Yakima Monster was born, together with Yeastie Boys’ Motueka Monster, out of a nice little meta-competition run between their brewers alongside Malthouse’s long-running West Coast IPA Challenge. The two pit American- against locally-grown hops, and the latter has already been promoted to full-scaled production as ‘Digital IPA’.* That beer has a regular place in my cupboards and provided the perfect ‘occasion beer’ with which to mark my own nerdy observance of Alan Turing’s centenary. If I can readily stock my beer-stash with bottles of Yakima Monster, my house will be even more of a home.

* Correction, the next morning: As Joe (with an -e!) notes in the comments below, Digital IPA wasn’t originally Motueka Monster, it was Motueka Warrior — the Yeastie Boys half of their head-to-head from a different year’s IPA Challenge.

Original Diary entry: Liberty / Galbraith’s ‘Yakima Monster’ 1/6/12 6% on handpull, and a smidge from the cask on the bar, thanks to Steph. After a day in the Garage with Joe5 + Mike, now hanging with Hadyn6 + Narelle. Oodles of Liberty! It’s everywhere. So is Joe. This is lush. Not scary at all. Like pineapple barley sugars. Fat and delicious. Not a huge difference from the cask — just a little more apparent bitterness, maybe? It’s a quiet-ish evening (“Queen’s Birthday” weekend), but a lovely night at the pub. And suddenly there’s a Yakima Scarlet in front of me. Huzzah.

Three-of-many Liberty tap badges
Three (of many) Liberty tap badges
Diary II entry #222, Liberty 'Yakima Monster'
Diary II entry #222, Liberty 'Yakima Monster'
Yeastie Boys 'Digital' IPA, on Turing's Centenary
Yeastie Boys 'Digital' IPA, on Turing's Centenary

1: Which admittedly doesn’t yet exist, but should.
2: Thanks to the work of — among many others — Barry Hannah, Anton Hart, and the folks at Deflux.
3: Examples? Off the top of my head, per category: 1) The Peak beers or Stoke’s main range, 2) anything from Pumpclip Parade, and possibly things like Wanaka Beerworks’ ‘Lady’ and the Bennett’s beers, 3) Mussel Inn (though not, in that case, in a bad way; it suits them, charmingly-odd hippies that they are), 4) Sprig & Fern, maybe, 5) Moa, naturally — and 6) Three Boys, Renaissance, Yeastie Boys and Hallertau’s Main Range / Numbered Four, then 7) things like Garage Project’s ‘Day of the Dead’a and especially Hallertau’s ‘Heroic’ Range, i.e., the big 750ml bottles with the mock-classical relief art. I’ve thought about this quite a bit, and I honestly think ‘Stuntman’ might just be the Best Beer Label Ever, Anywhere; it’s gorgeous, classy, and understatedly hilarious at the same time.
— a: Again: disclosures, disclosures.
4: Scare-quotes made necessary by a) it not being the actual birthday of Elizabeth Alexandra Mary Saxe-Coburg-Gotha, and b) by me being the sort of Republican (in the philosophical / small-r / non-U.S. party political history sense) who’d rather not celebrate these things at all.
5: It wasn’t until I was writing up the podcast we recorded the next day that I checked around online and found that the preferred / consensus abbreviation for Joseph is, in this case, just “Jo”.
6: Hadyn’s got an uncommon-but-not-unheard-of spelling for his name, and I occasionally blank out on just how it goes. I’m rather pleased with the little trick I came up with, in my handwritten notes, to split the difference between my two best guesses.

Boundary Road’s ‘The Resident’

Spike's portrait on theresident.co.nz
Spike's portrait on theresident.co.nz

First, let’s just go ahead and stipulate that Brian — ‘Spike’ — Buckowski is a totally stand-up dude and a talented brewer. I’ve heard absolutely nothing to the contrary and it was pretty clear from the blog of his travels that he was an open-minded and enthusiastic traveler to our little country at the bottom of the World and I’ve had Terrapin (his home brewery) recommended to me rather highly. I genuinely wish I’d bumped into him and been able to share a beer. Second, I’ll emphasise that I haven’t — yet — tried the beers that resulted from his ‘residency’ at “Boundary Road Brewery” / Independent Liquor. Maybe they’re great. I sure hope they are, because my curiosity simply won’t let me not try them.

For now, the brewer and his beers aren’t the point. I’ll even readily concede that the ‘residency’ itself was a good idea. Boundary Road’s beers are pants; on their best day they’re bland and uninteresting mega-scale buckets of cheap swill — and at their worst, they’re weapons-grade vileness of the sort you’d hurl at the footsoldiers of an oppressive regime. Maybe the whole project started in the mind of someone with sincere and genuine intent. But it doesn’t look that way anymore, after the marketing department had their way with it. The problem here — say it with me now — is brandwank.

The Brewery blurb
The "Brewery" blurb on theresident.co.nz

It’s not even a real brewery, for fuck’s sake. The “Boundary Road Brewery” is a recently-developed imprint of Independent Liquor, an outfit for whom I think the phrase Industrial Alcoholic Beverages Manufacturer is a far better fit than “brewery”, given that they also make a bewildering array of RTDs and will sell you some in a three litre box — among other reasons I chronicled in my ‘Chosen One’ write-up not so very long ago. They’ve also got some pretty-amazing gall if they can straight-face the claim that “here the great tradition of independent New Zealand brewing continues…”, given that they’re now a subsidiary of Asahi — a buy-out which is the only reason they’ve got the scratch to fund this kind of stunt in the first place. They’re on a well-resourced mission to take up a seat beside Lion and D.B. in the local market (in more ways than one), but they’re trying to pretend they’re just another humble-and-battling little guy. Hell, there’s even a small suggestion that Spike didn’t realise the real nature of the “brewery” until he walked in the door.

And then it’s all introduced with a surprising degree of wank and implied insult to the already-existing and honestly-independent parts of the local scene with a slickly-produced video that’s well worth a close viewing:

  • The halo around the gate is partly to obscure the reality of “Independent” as a sprawling industrial site, not some cutesy little place “nestled in the foothills of the Hunua Ranges”.
  • “A brewer the likes of which this country had never seen” is pretty fucking outrageously insulting to the talents of the locals, frankly. And if you just want to be pedantic and claim they didn’t mean a slight on the quality of local brewers — just on their mere local-ness — then I can point to Sam Caligione, anyway. Another renowned American brewer,1 he came here a few years ago for an honest-to-goodness collaboration with Epic.
  • Athens, Georgia is the home of REM. Which is a fine and worthy thing to be. I’ve never — until now — heard anyone call it the home of craft brewing.
  • Other than a few give-away shots, the editor really does deserve credit for keeping up the illusion of “Boundary Road” as a little self-existing thing, rather than a column in the balance sheet of something humongous.
  • The pilot-batch recipe for Resident IPA does seem to have a decent whack (what, 5g/L?) of New Zealand hops — particularly Sauvin and NZ Cascade — and so could be good fun. Depending on the faults / recipe changes the big-batch brings, of course…
Garage Project 'L'il Red Rye' tap badge
Garage Project ‘L’il Red Rye’ tap badge

That, and despite their enthusiastic claims, red rye beers aren’t “new to this market”. Granted, the only one that springs immediately to my mind is Garage Project’s short-run ‘L’il Red Rye’,2 but if Independent are going to go to all this effort to lecture the local craft beer industry, we’re probably entitled to have them pay attention. Given that their stated “project” is “to introduce new ideas and recipes into the NZ craft beer world” and their other two ‘resident’ beers are a pilsner and an IPA, they did kind-of oblige themselves to hype it up, but The Google isn’t exactly difficult to use, is it? The worst bit of that, though, is how — when their error was brought to their attention after a few people pointed it out today, myself included — they just cheerfully threw Spike under the bus and blamed him for not knowing, rather than apologising for not checking. It’s all just a bit sad.

And aggravating. Because there’s a lot of money behind this, and going by what I hear from the front lines of retail, they’re reaching a lot of people. More than a few voices in the beer community are just glad to see someone other than the Big Two doing well, and are optimistic that this’ll expand the reach of the craft sector. The Lion / D.B. duopoly justifiably draws a lot of ire, but “Boundary Road” / Independent aren’t trying to kick that over in any laudable way; they’re just here to take their slice. Their price point makes it clear that they’re aggressively pursuing people who aren’t ordinarily “craft beer” consumers, and they’re targeting them with a) massive distortions riddled with cynical bullshit and b) beer that’s often just fault-riven and dire. Neither horn of that dilemma should be any comfort to anyone fond of good beer and interested in the long-run growth of the sector. And the people who push this stuff are so practiced at it — and our media so lazy / overworked (depending on your sympathies) — that the odds of any kind of reality-check in the inevitable, free, and uncritical coverage these stunts get is essentially nil.

Again: the “Resident” range might be worthy, as beer. I’m looking forward to finding out, and will do my level best to try it fairly. But the project remains a con. This is one of the real problems with relentless brandwank; even when the product itself is praiseworthy, it can perpetuate a whole bunch of truly depressing trends. Try as you might, you can’t attach an explanatory note to the money you hand over when you buy this stuff and there doesn’t exist a line-item veto over which aspects of the company budget your money supports. If you’re in, you’re in — as much as you’d perhaps prefer to side-step the marketing department and just pay the brewer directly.


1: Moreso, if anything — no offence meant to Spike, but Sam and Dogfish Head are legendary on a whole ’nother scale. And you’d think the ad-men might’ve known about that, given that Dogfish Head brewery was one of the dummy answers for their multiple-choice quiz’s question on where Spike came from.
2: Which I had back in January of this year, while I was still a Malthouse employee, sitting at Hashigo Zake on my night off. Now, I’m an employee of the people who made it and the place I drank it. Things change. But I suppose it’s worth noting that I’m not on the clock (for anyone) right now, and wasn’t when all this came to my notice.

8 Wired ‘Saison Sauvin’

8 Wired 'Saison Sauvin'
8 Wired 'Saison Sauvin'

This’ll make three posts in a row from that neglected mid-to-late-2011 patch of the Diary that I’ve resolved not to let rust completely. But this one, at least — or “unfortunately”, if that’s what you were here for1 — will be significantly less grumpish. Not grumpish at all, in fact, since I apparently enjoyed this one. And I say “apparently” because I’m actually quite surprised at how positive my notes are. This one definitely freaked a lot of people out, and — for many of them — ended Søren’s winning streak. I thought I was one of those people; I certainly haven’t ever had a second one of these, and didn’t think I wanted one. So my memory’s evidently bad enough that I shouldn’t just take notes, I should also re-read the goddamn things more often. (Or get them on here so other people can remind me, too, I suppose.)

‘Saison Sauvin’ is outwardly very similar to the variant-yeast edition of 8 Wired’s deservedly-famous ‘Hopwired’ IPA,2 and almost-certainly descended from it since the recipes are rather comparable. You should be familiar with Hopwired and its deliciously intense tropical aromas and wonderfully fierce taste — like a freshly-prepared fruit salad hurled directly at your face. It’s a marvellous beer, and deserves to be one of the local scene’s real standard-bearers as we make ourselves better known in the wider world.

8 Wired 'Saison Sauvin', label blurb
8 Wired 'Saison Sauvin', label blurb

This takes changes things around in a few ways: Saison yeast for some funk, a touch of wheat for a paler and nimbler body, and an embiggened dose of Sauvin hops — all of which team up and turn the thing into a distinctly winey experience; my choice of glassware turned out rather alarmingly appropriate. I’d taken a bottle up to the Hawthorn Lounge to share with Peter,3 and wound up splitting it with a few other bartenders of various kinds while we all geeked-out about various booze-history related topics in that delightful way enjoyed by people with similar-but-different assortments of specialist knowledge, a whole bunch of enthusiasm, and the chance to finally sit down after a long day. And Hawthorn is a fantastic bar; cozy, a little (but not too much) out of the way, and staffed by a barman with bewilderingly encyclopedic mastery of his subject and a real knack for matching a person with the drink they need (even, or especially, when they don’t know it). The place looks like how I would like my living room to be, and is hands-down my favourite non-beer bar.4 It is, in short, civilised as fuck.

Which, I think — serendipitously — nicely matches my opinion of the beer. Each is quite-obviously intentionally different from the norm, but not in a way that comes across as clanky or contrived.5 The little extra dose of funk isn’t scary or overwhelming — I’m not one of those beer geeks who chases the truly Odd and Sour and Fighty — it had the strangely-comforting quality, I thought (in that weird way that I do, as you can see from my notes), it had a nose on it like the stables at your sprawling-but-rustic country estate (even though you don’t have one, and never had one, and nor have I nor any normal people) or like that warm winter jersey that you wear several days more than you should (because you can’t bring yourself to do without it for any given laundry day). Both the beer and the bar are interesting but ultimately still comforting while still being just exciting enough for the small hours of the morning.

Diary II entry #124, 8 Wired 'Saison Sauvin'
Diary II entry #124, 8 Wired 'Saison Sauvin'

Original Diary entry: 8 Wired ‘Saison Sauvin’ 7/7/11 500ml ÷ 4 w/ Peter @ Hawthorn and two other Industry Dudes. Longshot audition for Beer & Cocktails in a week or so. Again really pretty reddy orange. Funkiness is really warm + comforting, not sharp + scary / exhilarating. Not an aroma you flinch from. A jersey worn too long. The stables your house never had. Definitely winey. The beerguy from Hippo puts it as noble gewürtz. I love geeks! Hides its strength well, too. Certainly grapey. Good fun.


1: And, if so, stick around. I’m sure to get in a ranty mood again soon. In fact, I know I will, because I’ve got the Diary right here, and I know what’s coming up over the next few pages.
2: Which is vaguely-possibly the Diary entry that had me blacklisted on certain workplace internet filters until recently. That write-up contains a vanishingly-brief and extremely tangential mention of pornography, in the ultra-nerdy context of U.S. Supreme Court history — but that’s honestly the best I can find. McAfee (who managed the list I was on) did grant my ‘appeal’, but didn’t elaborate on the original cause of the listing.
3: i.e., Peter Lowry. Not Peter Moran (my former Malthouse colleague, friend and neighbour), nor Peter Gillespie (brewer at the Garage Project), nor Peter Mitcham (Australian beer writer, and @beerblokes on the Twitters), nor… — I know quite a lot of Peters.
4: They do have beer, and I often have a lovely Tuatara Porter or Little Creatures Pale. But when in Rome, and all that. So I usually go for their magnificent gunpowder-rum-topped whiskey old fashioned, the discovery of which was a mind-blowing revelation of pure liquid awesome.
5: One of Hawthorn’s little quirks is that overdoses of gizmos are actively frowned upon (especially sitting right at the bar) since they are prone to ruining the mood. There is arguably a big difference between fucking about with your camera and twiddling away at Angry Birds or Facebook on your cleverphone. But you don’t push your luck in your favourite bar. So the photo at the top there is a little rushed and badly lit. You get the idea, though.
 

Hofbräu Maibock (and the gdmfing Reinheitsgebot)

Hofbrau Maibock
Hofbräu Maibock

Beer first, rant second. It was a favourite rant, back when I was bartending, but for once I should go beer first. And despite the seemingly-faint praise in my notes, I really did quite like this one. That garish and comical HB tap has been at the Malthouse (at least) since the bar moved to Courtenay Place, and I just couldn’t ever really see the attraction of the Hofbräu ‘Original’ that usually poured from it.1 This, their Maibock, was a pleasant exception, in two senses: it was much more palatable (to me) than anything else to come from that font, and it was just pleasant. Nothing earth-shattering (though, like its Octoberfest sibling, armed with surprisingly-formidable strength), soft and lightly flavourful, with a nice texture and a gorgeous appearance. That latter factor deserves an apology, since my lovely camera should let me at least convey the appearance of a beer properly and sidestep all the usual problems of subjective experience, but I hadn’t yet had white balance lessons and I short-changed it rather tragically. You’ll have to take my word that it’s an incredibly-appealing glowing reddish-amber; it somehow made those big and cartoonishly-German handled glasses look good.

Not that I had a full-on half-litre (or larger) mug, though, as you can perhaps discern from the scale of things in the photo — or from skipping to the end and reading my original notes, wherein I also mention the “N.S.R.”; the New Staffie Regime. The Powers That Be at work had decided that we should economise on after-shift drinks, of all things. Years previous, the hard-won rule became a nice-and-simple “one pint of anything you like on tap”, but the N.S.R. put in a ten dollar retail price ceiling, for fuck’s sake.2 Thinking about that, and then about the God Damn Motherfucking Reinheitsgebot was enough to put me in an enjoyably and full-flightedly ranty mode.

Hofbrau Maibock's Reinheitsgebotty tap badge
Hofbräu Maibock’s Reinheitsgebotty tap badge

The (G.D.M.F-ing) Reinheitsgebot really does piss me off, with its perfect storm of brandwank and pseudo-history and dim-witted jurisprudence. The short version is this: anyone who recommends a beer (their own, or not) by reference to the German (or, for a bonus mark, “Bavarian”) Purity Law is either a) an idiot, b) assuming you are an idiot, or c) just blindly going along with a marketing trend without caring whether the reference is accurate or not.3 Basically, there just is no Reinheitsgebot in existence that’s anything like the usual versions of the myth — or worth crowing about at all.

People like boasting about heritage, a seemingly-ancient date, and a tradition that’s stood since time immemorial. So “1516” appears a lot, but refers to a time when there didn’t exist a Germany and when what was then called Bavaria was rather-different to what now bears the name. And it’s quite a bit before microbiology was a science (or even a hobby), so the original Three Permitted Ingredients entirely fail to include yeast, and good luck to you if you’re making beer without that; do let us know if you succeed.

But nevermind yeast, if you feel that’s mere sophistry or too technical a complaint. The 1516 rules mandate barley as the only allowable grain, despite just about every famous German Hefeweizen — i.e., wheat beer / not-just-barley-beer — that makes it to this part of the world proudly proclaiming their adherence to the “Law” anyway.4 So you should pause before cheering for this tradition if you also happen to be fond of fruit beer, or oatmeal (nevermind oyster) stout, or sugared-up high-strength Trappist ales, or any one of a metric fuck-tonne of styles which cheerfully disregard this nonsense and get on with being fantastic.

Worse still, there’s absolutely nothing in the text about “purity” at all, in any normal sense; no demand for clean water, fresh barley, or this season’s hops. Likewise, there’s no mention of cleaning your brewery, properly sealing your bottles, or just washing your damn hands. Contrary to reputation, there’s nothing in this which has the character of “consumer protection” — other than the elaborate price-fixing mandates which take up five out of the six proclamations; the famous and apparently ground-breaking part of the law is casually tossed off in a single sentence plonked awkwardly in the middle of the text and looking for all the world like it was left there by accident.

The whole history of the thing owes much more to provincialism and protectionism than it has anything do with genuine concerns for “purity” in any laudable sense — and there are damn few laudable senses of purity anyway. Almost everything ever said about it by a brewery’s marketing department is complete and blatant pants and its psychological hold on a whole nation has really stifled their brewing scene, which is a tragic waste of energy and misallocation of people’s passions. To quote the gleeful shouts of multiple brewers I’ve witnessed doing something, in pursuit of a delicious result, which would’ve caused heavily-accented tutting and tisking half a millennium ago: fuck the Reinheitsgebot — it’s not what it says it is, and it’s just a bad idea. Let it die.

Diary II entry #123, Hofbrau Maibock
Diary II entry #123, Hofbräu Maibock

Original Diary entry: Hofbräu Maibock. 7/7/11 7.2% on tap @ MH. A half, given the N.S.R.. And I think this is my first nakedly-tactical entry, to give me an excuse / mandate to rant about the gdmfing Reinheitsgebot nonsense online later… Its colour is gorgeous; clear reddy amber, very appealing. There’s something odd / [illegible]5 / vegetal in the nose, but not ruinously. Pleasantly malty, hides its booze disturbingly well. Quite full feel, but still nicely clean.

— A (Preliminary) Reinheitsgebot Hall of Shame:

Locally-brewed Beck's Reinheitsgebot label
Locally-brewed Beck’s Reinheitsgebot label
Kostritzer's non-Reinheitsgebot ingredients
Köstritzer’s non-heitsgebot ingredients list
Tuatara's unique "Rheinheisgebot"
Tuatara’s unique “Rheinheisgebot”

Beck’s is, at first glance, the worst example here; they’re using the specific “brewed under” terminology (rather than more-usual “according-to” language) to bolster the I’d-happily-argue-actionable lie that it’s German beer, not a locally-brewed clone. The label is full of non-English text and details that are clearly aimed to give the impression of an imported beer — a fact only belied by teeny-tiny text on the back sticker. The fact they engage in Reinheitsgewank and get the 1516 law wrong (by smuggling in yeast) is almost the least of its problems. The genuinely-German beer Köstritzer tries to pretend it’s Purity-Law Compliant even while openly including an unapproved ingredient, namely hop extract, on the label. But then Tuatara, in a promotional booklet, took the cake: they doubly-typo’ed “Reinheitsgebot”, trumpeted their adherence with it while also (rightly) celebrating the medal wins earned by their Hefe and ‘Ardennes’ — at least one of which (if not both) is in plain violation — and skated perilously close to violating Godwin’s Law with the unsubtle reference to ‘Bavarian regimes’ at the end, there.


1: Nor the Octoberfest version that came on annually, though with an Oompah band in attendance and everyone in costume, it was impossible to resist — but for occasion-based reasons, only; it was inherently pretty bland and samey, with a weirdly pointless higher ABV, since it didn’t seem to effect the flavour much at all. 
2: In the best-case scenario (from the point of a cost-cutting Power That Were), using unrealisticially optimistic values for the cost and staff choice variables, you could maybe save seventy bucks per week. Pretty much a rounding error on Courtenay Place rent. As far as I could figure, the real number was likely in the $20-30 range given that very few beers were much (if anything) over the $10-retail mark and very few of us drank the ‘cheap’ $8-retail stuff anyhow. I’m sure that sounds bitter (and nerdy, since I stopped just inches short of showing the actual maths of my working-out), but the N.S.R. really did come across as a needless smack in the face to the staff. 
3: This third option is what the philosophersa call bullshit. The first chap, in a), is just wrong.b b) is a liar and would easily find work in any number of marketing departments. But c), the bullshitter, is the most dangerous of all: at least liars are in some sense concerned and engaged with the truth. Bullshitters, advancing their own agendas without any regard for a the real state of things are bigger enemies of truth and progress than liars will ever be — and will therefore probably be found forming their own marketing agencies. (Or in politics.) 
— a: Or at least one of them, namely the incomparable Harry Frankfurt.
— b: And there’s not necessarily anything wrong with being wrong, as such. It’s what you do with your wrong-ness that counts; ignorance is where everyone starts about everything, but it’s just pointless and basically immoral to be incurious.
4: Later amendments do allow for wheat. But they do so by arbitrarily splitting the rules for top- and bottom-fermenting yeasts. And for the latter (i.e., for ales) it’s not just wheat that’s allowed; you can pour in sugar if you like, too, even though that unaccountably usually goes unmentioned. And the later revisions also entirely fail to regulate any kind of maturing time for lagers, despite that being kind of the point of those styles, historically. 
5: This happens sometimes, with my particular combination of scratchy handwriting and patchy recall. I thought it’d happen more often, in fact. But on this occasion, I’ve got no freakin’ idea. Fighty? Firey? Ah. No; maybe I’ve got it: feety. My friend K.T. used to occasionally describe some beers (particularly old-school English ales) as feety or footsy. I think that’s what this is. 

DB ‘Export Beer’

DB 'Export Beer'
DB 'Export Beer'

To re-cap, almost cretainly unnecessarily: beer has alcohol in it, alcohol is massively regulated and subject to substantial taxes, and the vast bulk of beer on the market is made by a few giant companies (themselves usually part of sprawling industry mega-conglomerations) and produced at a rather striking profit. The inevitable tensions ensue, and are knotted into a sticky tangle by politicians’ divided loyalties, a rather surprising level of ignorance about the relevant statistics and the strange ease with which humans can apparently be whipped into a moral panic about this stuff.

Towards the end of 2010, a review of the local liquor licensing laws has in full swing and this beer emerged as a relatively subtle incarnation of the recurring to-and-fro between the regulator and the regulated. The whole thing was still swinging this time last year, when I eventually decided I really should try the beer and stick it in The Book — and the debate hasn’t stopped yet, as these things usually possess a fair amount of inertia. The beer’s release wasn’t presented as anything topical, of course, but the veneer of bullshit that it was wrapped in was fairly transparent, to sufficiently-cynical eyes — in my own honest opinion, at least.

The official story — complete with websites, full-page newspaper ads, and a big-money TV / cinema advertising campaign — was that this was a celebration of the 50th anniversary of an iconic beer developed by Morton Coutts, who D.B. have taken to parading-around like some kind of inventor folk-hero.1 Apparently, Arnold Nordmeyer’s 1958 “Black Budget” jacked up taxes (on imported beers) and Export Beer came to the rescue of the working man. Except that’s exactly the sort of tax change that local breweries (before they were absorbed into international conglomerations) would’ve lobbied for and the factory-blokes in the ad were unlikely to’ve been drinking imported beer in the first place.

DB Export Beer ad, 'How To Lose An Election'
DB Export Beer ad, 'How To Lose An Election'

So desperate were they to ‘land’ the story, they drenched it in typically-depressing ultra-gendered language and resorted to using clips of the 1951 Waterfront Lockout as if they were footage of popular uprisings against the alleged beer-and-fun tax. For the latter, they were given a tentative little smack by the Advertising Standards Authority — the former (i.e., the sexism) is still just business-as-usual, sadly — and forced to withdraw the ads a few weeks early. But I doubt they cared; this was never about the Export Beer: you just don’t celebrate a beer this hard when you’ve already given up on it, in favour of a watered-down version, nearly a quarter-century ago.2 If you were so fucking proud of this thing that you’d fanfare its 50th anniversary, wouldn’t you have let the product survive to see its thirtieth birthday? The brandwank drones on about the quote Export Family unquote, but carefully avoids mentioning how that family’s eldest member was quietly taken out to the woodshed, unmourned, in the late eighties.

The anti-government / anti-regulation tone of the whole campaign was laid on incredibly thick, with the narrator also getting in a “never trust a man who doesn’t drink” barb (Nordmeyer apparently didn’t) — and whole thing has a clankingly-awkward tension between its pro-working-class pretensions, the reality of it as a series of ads made by suits for hundreds of thousands of dollars,3 and its coming out of a company who also produce beers which pretend to be imported and are branded as “premium” this-or-that in an effort to spin them so they appeal to just the “toffs” who are so casually derided in this campaign.4 And all of that — the overblown manner, the nastiness, and the fundamental lack of any kind of logical coherence once you look too closely — tell you what this really was: politics. Parliamentary committees and commissions start to review liquor regulations, and someone who makes a metric butt-tonne of money selling booze engages in a little sabre-rattling and murmuring that they brought down a government once, and so could do it again. Predictable, almost boring, and faintly depressing — although, strangely mercifully, a bit of an ineffectual damp squib.

So just like the beer itself, I suppose.

Verbatim: DB ‘Export Beer’ 6/7/11 745ml Quart bottle 2pk ÷ 2 w/ Peter. 5.35%, amusingly. [Transcribed later, since I couldn’t find a black pen…] All sorts of ad-man nonsense, again. And since they actually missed the 50th they cite,5 I think Martin’s right. Incredibly pale yellow; between Bud & Molson. Likewise in taste. No faults, some trace of nice fruit in the middle. But very nothing-much.

DB 'Export Beer', box blurb
DB 'Export Beer', box blurb
DB 'Export Beer', bottlecap
DB 'Export Beer', bottlecap
DB 'Export Beer'
Diary II entry #122, DB 'Export Beer'

1: Morton is no relation, it should be stressed, to local craft beer luminary Steph Coutts — she does seem occasionally nervous that people might assume a connection. And on D.B.’s recent heavy-handed use of the Coutts name, it’s worth pointing out that there’s something distinctly uncomfortable in the way that it’s all really ramped up in recent years since Morton died in 2004 and is no longer around to have his own say. I’ve heard enough conflicting second- and third-hand reports of things said by the man that it doesn’t seem straightforwardly obvious he’d be keen to see these recent uses of his name and likeness.
2: ‘Export Beer’ was replaced, in 1987, by ‘Export Gold’ and ‘Export Dry’. Both are lower in ABV than their predecessor — and the more-popular Export Gold significantly so at just 4%. Given the way excise tax on alcohol works in New Zealand (where stronger beers attract proportionally more of a levy), it’s hard not to see the downsizing of the beer as precisely the kind of number-crunching tax-policy-first decision making that they so gleefully pilloried Nordmeyer for.
3: Case in point: the ads are narrated from the point of view of Morton Coutts’ barber, a humble working-class dude who sympathises with the pub-going factory-worker chaps across the road. He’s about as folksy as he could possibly be without becoming literally nauseating — but (according to a write-up in the NBR) he’s voiced by Roger McDonnell, founding partner of Colenso BBDO, member of the TVNZ Board, and presumably a dweller in the toppest of top tax brackets.
4: This sort of tension is inevitable in giant conglomerated producers of the sort who talk about their products primarily as “brands”, and it never ceases to amuse my peculiar brain. I think my favourite was when Jim Beam was marketed with the “if it ain’t Beam, it ain’t bourbon” line and Maker’s Mark was bandied-about as “the World’s finest bourbon”. Since both are produced by the same people, I wrote to them and ask how exactly the fuck both statements could be true — and if one was just brandwank, would they at least tell me which? Unaccountably, I received no reply.
5: I initially thought they missed the anniversary, but it seems I was wrong about that — though they did cut things mighty fine, releasing this beer right at the end of 2000. As you can see from my Diary, I drank this around-about this time last year; stocks evidently lasted several months (hell, it might still be around; I’m not sure), and someone from D.B. had rather-misguidedly dropped off samples at the Malthouse. My bottle was one of those, since no one else was remotely likely to reach for it, and I’m capable of deriving different kinds of enjoyment from bland-but-brandwanky beer.

Left Coast ‘The Wedge’

Left Coast 'The Wedge'
Left Coast 'The Wedge'

It appears I might have “Black IPA” on the brain. Or hoppy porter, at least — the question of whether the one is the other is an enjoyable piece of modern beer taxonomy for me to ponder as I have a nice glass of something-dark on a wintery evening. I suspect I drink more dark beers in cooler weather,1 and Wellington is capable of serving up a bastard-cold evening every now and then. The local market is keeping me well-stocked, too: the few-days-before-this Funk Estate launch, the new Black Rye IPA from Renaissance (which is a few pages after this, further down the Diary), and — from the looks of it2 — there’ll be three-or-so at the West Coast IPA Challenge at the Malthouse next Friday night.

We had a bit of a house-warming shindig one night not long ago, here at my new (ish — we were slow in organising the party) flat, and I have a strange relationship with parties; I often find myself at a point of people-overdose and want a break. My occasionally-acute aversion to crowds and noise and such is often surprising to people who met me through the fact that I was a bartender for ages upon aeons, but the bartending was genuinely secondary to the prior fact of me being nocturnal. But the great thing — it turns out — about being a host of a party from which you fancy some time off is that your room is right there.

So I hid myself away for a while, wrote up a post — the one about my visit to Josie Bones, which did make me ravenously hungry — and drank this lovely thing. Another U.S. West Coast import from Hashigo, I’d picked it up from Regional, where Kieran and I had a bit of a Black-IPA-related ramble in which he was also3 saying things along the lines of overt hoppiness as necessary but not sufficient for something to be properly “Black IPA”; it being more about the character of that hoppiness. He pointed to ‘The Wedge’ as an example of something that should probably more-properly be “hoppy porter” — but which was no less worthy, for it.

It was exactly what I needed, in a break and beer. A generous 640ml (ish — peculiar Americans and their non-metric measurments…) bottle of loveliness, it kept me company while I hacked away at my keyboard and had genuinely delightful smooth, slightly smoky body that didn’t really even hint at its not-insubstantial strength. It was all chocolate and fruit, with a more-wintery kind of nose than Funk Estate’s beer, but I start to get hopelessly out of my league, sometimes, when it comes to identifying particular fruits or their flavours. To me, it tasted gloriously reminiscent of Whittaker’s Berry & Biscuit chocolate,4 with that Black-Forest-esque berries-and-cherry thing going on.

Again, if I had to categorise — if I’m given the taxonomy question like some kind of much-more-fun but much-less-productive travelling naturalist — then this ain’t Black IPA. But that’s just good-natured (I hope) fastidiousness and a concern for how getting the label text right and as helpful as possible is important in terms of ‘outreach’ to new customers / fresh good-beer-converts / anyone with imperfect information and impermanent guidance we can rely on (i.e., all of us). Here, the label is all hops-hops-hops in now-familiar style, but I can’t resist thinking that they’re simultaneously overstating their case and selling themselves short. They weren’t face-punchingly bitter hop notes such as you might get from a West Coast IPA with the h-word on the label that frequently,5 and the chocolatey malt they enriched (and gave that high-dose-cocoa edge) deserved to be called more than “a twist”. This was a fucking marvellous beer; well-balanced and worthy, whatever its label. And once I’d finished the bottle — and hit the Big Blue Publish Button on the post I was writing — I re-emerged from my room and rejoined the party.

Original Diary entry: Left Coast ‘The Wedge’ 26/5/12 @ home, hiding from a party. Writing some blog instead, and with Black IPA on the brain. This is almost smoky, though I did warm it well, and with a duller-fruit nose than PKB or Funk. Struggling to Name That Fruit, as I do. Emma’s beloved Berry & Biscuit chocolate, almost. (7.1%, 1 pt 6 floz, $15-ish) Beautifully smooth + soft. You’d never suspect 7%. This is pitched as BIPA but is in instructively-similar territory to the previous.

Left Coast 'The Wedge', while blogging
Left Coast 'The Wedge', while blogging
Left Coast 'The Wedge', label blurb
Left Coast 'The Wedge', label blurb
Diary II entry #221, Left Coast 'The Wedge'
Diary II entry #221, Left Coast 'The Wedge'

1: I assume. I haven’t actually charted anything, yet. But I do keep meaning to. There should be some amusing number-crunching, graph-making pseudo-mathematics lurking in my Diary.
2: Croucher Patriot was a (fantastic) hoppy-and-black-thing / American-style Porter / American Black Ale / Black IPA, and a ‘Cascade Patriot’ is on the list of contenders. The Yeastie Boys and Liberty Brewing are also again releasing twin beers, as Motueka and Yakima Raven. The place names signify the origin of the hops in each version (N.Z. or U.S.), and — especially after very red Jo’s Yakima Scarlet — Raven pretty-strongly suggests a Black IPA.
3: By “also” I mean like what I was saying about Funk Estate without meaning to imply that Kieran felt the same way about Funk’s beer. I honestly can’t remember which box he thought it best fit.
4: Something I’ve become familiar with (and fond of) through Emma’s enthusiastic-to-the-point-of-obsession liking for it; it accounted for a sizable fraction of her luggage allowance.
5: Given Hashigo’s maximally-cautious method of importing these things, I think it’s disregardably-unlikely that this was a more-aggressive beer that’d just rusted and atrophied down to the milder-mannered thing I met. But I suppose you never know.

The Fourth of July (Last Year)

Anchor Porter, on or after the 4th (depending on your point of view)
Anchor Porter, on or after the 4th (depending on your point of view)

One of the genuinely-many delightful things about celebrating “occasion beers” keyed to non-local occasions is that the magic of timezones can grant you quite a bit more time — in case you’d like to keep the party going, or just if you’re the forgetful and distractable sort.

So I didn’t get around that absurdly sexy Anchor Porter right there until the local day-after the Fourth, which was probably still the actual Fourth, since ours is a large-ish and sedately-spinning planet, around which it takes a while for daylight to circuit. No harm, no foul, right? But gawd is Anchor Porter sexy, in a bookish and interesting way that a hack Hollywood director would be obliged to convey by having it take its glasses off and let its hair down.1 Which is me anthropomorphising to a worrying extent, I realise, but I run of out words to describe the reliable-but-perpetually-exciting loveliness that the beer’s always granted me. I was, therefore, almost glad to’ve run out of time on the local Fourth; it deserves your full attention.

So there we were, last year,2 celebrating the Fourth while we worked, in the company of a handful of lovely people, most of whom could credibly claim some degree of other of Americanness and with a fittingly-fantastic array of four U.S. beers with gloriously-ostentatious tap handles happily assembled.

Victory 'Hop Wallop'
Victory 'Hop Wallop' IPA, a classic case of 'ugly label, gorgeous beer'
Brewaucracy 'Punkin Image, Ltd.', with pumpkin pie
Brewaucracy 'Punkin Image, Ltd.', with my first-ever pumpkin pie
Yeastie Boys 'Her Majesty 2011'
Yeastie Boys 'Her Majesty 2011', after everyone else had finished theirs

 

 

 

 

 

 

My first beer of the night — the rumours are true; one of the few unalloyed joys of bartending is that you occasionally / frequently drink while you work (although the hours and the pay sometimes drive you to it, on balance) — was a ‘Hop Wallop’ IPA from Victory in Pennsylvania, generously shouted-by and shared-with our friend Kimmy (who, if memory serves, hails from nearby). Apparently originally a hop-harvest seasonal, it has all that lovely, intensely-aromatic high-velocity fruit salad kind of zip. It was heady doses of lushness and gorgeousness at the front, quickly replaced by a surprise bitter punch in the neck before it ran off and hid long enough for you to be lulled back by the nose. (Then wham-rinse-repeat happily all the way down the glass.)

We were also lucky enough to all split a rigger / growler / flagon3 of Brewaucracy’s then-new ‘Punkin Image, Ltd.’, a pumpkin beer and, as such, something very American while being not at all Fourth-ish. They’re traditionally Thanksgiving-related things, but when you’re displaced on a spherical planet, the seasons get all ass-backwards. So another of ‘our’ Americans, Annika, made proper pumpkin pie, and an unmistakable home-comfort happiness dawned on very many faces. Except mine. Mine was a face full of skepticism and doubt, since I’ve long held to the maxim that Pumpkins are Pig Food and Pigs are People Food; for peoples to eat pumpkins would be to inadvisably leapfrog the food chain. But I’d previously tried Dogfish Head’s pumpkin beer, and was astounded to find myself enjoying it, so I gave them both a chance — and can happily report that I am, weirdly, very fond indeed of both pumpkin beer and pumpkin pie as much as I still detest pumpkin pumpkin. Maybe it’s a texture problem, with the actual thing, or just the fact that — in both the pies and the beers — any flavour they might’ve had before they went in is completely swamped by deliciously soothing and satisfying winter spices.

Yeastie Boys 'Her Majesty 2011', with womens
Yeastie Boys 'Her Majesty 2011', with delightfully-mad womens
Yeastie Boys 'Her Majesty 2011', blurb #1
Yeastie Boys 'Her Majesty 2011', blurb #1: on style and origins
Yeastie Boys 'Her Majesty 2011', blurb #2
Yeastie Boys 'Her Majesty 2011', blurb #2: on sexism and beer

 

 

 

 

 

 

And finally, I had (in my personal stash, secreted in a corner of the fridge) a great-big bottle of the then-new vintage of Yeastie Boys ‘Her Majesty’. Sharing it with a bunch of my favourite beer-geeky women made enough sense just leveraging off the name, but the label on this vintage went out of its way to deliver a beautiful fuck you to the sadly-prevalent sexism in this business, and that firmly cemented the idea. A rather-radical departure from the previous year’s edition — with which I began my second Beer Diary — other than in the Belgian-yeast department, I have vague memories of it causing some consternation at the Matariki Winter Beers Festival, but I definitely recall enjoying its dry, peachy funk. But it couldn’t really fail, when served according to the directions: “Enjoy responsibilty with friends, laughter and music”. Done.

This year, I’ll be helping out at Hashigo which — owing to the formidable stock of West Coast U.S. beers they import and the statistically-significant fraction of expats in the local craft beer community — is traditionally a busy one. They’ve rather spectacularly one-upped my “Four of July” from Malthouse last year, with eight visiting Americans in a row all along their main bank of taps. Should be a great lark.

Diary II entry #121, The Fourth of July
Diary II entry #121, The Fourth of July

Original Diary entry: The Fourth of July 4/7/11 working @ Malthouse with Petey & Halena. 1) Victory ‘Hop Wallop’ IPA ÷ 2 with Kim, who shouted for the occasion. 8.5% 355ml nicely pale + hazy. Big nose, blunter fruit salad cf. Hop Wired etc., nice big bitter sting, but not lingeringly so. So kind [of] like Punk, in that see-saw 2) Brewaucracy ‘Punkin Image Ltd.’ with Annika’s pumpkin pie! Which is hardly-usual for the Fourth, but this is the other hemisphere. Both were delicious + smooth. So my Pumpkins are Pig Food stance doesn’t apply to pie or beer, it seems. 3) Yeastie Boys ‘Her Majesty 2011’ with Haitch, Amy, Shannon, Annika + Kim — some of my favourite beer-geeky women! Total colour / weight inversion from 2010, but still Belgian & Odd. Light, dry, fruity — peachy, I thought. But what do I know? 4) Anchor Porter. Well, that was the plan. I forgot it until the next night. Such a fucking marvellous thing. Rich + fabulous.


1: Much to the consternation of geeks and just-plain-decent-thinking people alike; we know you can be perfectly sexy with your still hair up and your glasses still on.
2: I’ve been enjoying the increased topicality of posting closer to the day I actually drink a beer, but I’m resolved not to let those beers that I had to vault right over languish unpublished forever. I’ll try and make one calendar year the high-point of my slothful delay, switching back-and-forth between historical and current posts as I go — but leaving that mind-breaking back-dating scheme I formerly used entirely to its retirement.
3: Depending on your linguistic heritage, knowledge of Antipodean slang terms, and/or the state of local trademark law.